Peter Cheng

Peter Cheng Email and Phone Number

Advisor and Advisory Board Member @ Mars Reel Media Corp
Los Angeles, CA, US
Peter Cheng's Location
Los Angeles Metropolitan Area, United States
Peter Cheng's Contact Details
About Peter Cheng

My unique value proposition to organizations: I’m a business development and marketing leader who has experience turning both traditional media and start-up digital media companies into successful organizations in areas of audience, revenue and content growth.I have experience working for large (5,000+ employees) and small companies (20-200 employees) and are adaptable in launching and growing divisions in both environments. I achieved success by identifying the company's needs, putting together a strategic plan and executing successful outcomes for the division and the company.Background: I have taken on business development, publicity, content production and marketing roles ranging from global corporations to start-ups in digital media, publishing, ad tech, video, social media, gaming. My contributions have resulted in 4 companies being acquired, including the most recent one, Static Media.My responsibilities have included but not limited to closing 8 figure revenue guarantees in digital media, growing audience across iconic sites Vogue, Vanity Fair, The New Yorker, Wired, Bon Appetit, GQ, etc, building brand recognition and legitimacy as media outlets through studio partnerships with Disney, WB Discovery, Netflix, Sony Pictures, Prime Video etc(Ask me for details 🚀) Personal belief and Leadership principle: I believe technology should be used for good to make our lives better through connection and innovation. I have been very fortunate in my career being at companies that were tech innovators like InterMix (MySpace), and iconic global brands like Conde Nast. I give back by mentoring the next generation at the companies I help build, and in my professional and personal network.

Peter Cheng's Current Company Details
Mars Reel Media Corp

Mars Reel Media Corp

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Advisor and Advisory Board Member
Los Angeles, CA, US
Website:
marsreel.com
Employees:
17
Peter Cheng Work Experience Details
  • Mars Reel Media Corp
    Advisor And Advisory Board Member
    Mars Reel Media Corp
    Los Angeles, Ca, Us
  • Mars Reel Media Corp
    Advisor
    Mars Reel Media Corp Feb 2024 - Present
    Los Angeles Metropolitan Area
    MarsReel.com media company funded by LeBron James and Maverick Carter, focuses on high school sports, lifestyle and fashion content. Mars Reel Festival inaugural event launches in 2025.
  • Clear Matter
    Investor & Advisor
    Clear Matter Jan 2024 - Present
    Los Angeles Metropolitan Area
    Clear Matter: Transforming Air Into WaterClear Matter is at the forefront of water accessibility, using innovative atmospheric water generation technology to extract pure water from the air. Our mission is to provide clean, sustainable hydration for all, ensuring every sip contributes to a healthier planet and empowers communities facing water scarcity.https://www.drinkclearmatter.com/
  • Static Media
    Senior Director, Strategic Partnerships
    Static Media Oct 2015 - Sep 2023
    Greater New York City Area
    Founded and led the Static Media Exclusive Content division, and reported to the CEO. Static Media / ZergNet was funded by Mark Cuban, BDMI, Greycroft etc. and was recently acquired by NovaCap. Created partnerships with Netflix, Disney, WB Discovery and all major studios / streaming networks, top PR firms and talent agencies. Static Media sites nearly tripled in web traffic in 4 years as a result of these partnerships and access to film & TV screeners, talent interviews, and invites to exclusive events like Star Wars Celebration, D23, BravoCon, NYC Wine & Food Festival etc. Static Media is now a comScore Top 100 media property with owned and operated sites like Tasting Table, Mashed, The Daily Meal, Chowhound, Slashfilm, Looper, Women.com, Glam, Slashgear, Wrestling Inc. etc.
  • Conde Nast
    Director, Business Development And Innovation
    Conde Nast Oct 2012 - Oct 2015
    Greater New York City Area
    Led Business Development efforts for Conde Nast Digital, focused on consumer monetization and audience development opportunities. Led Audience Development efforts focused on content syndication partnerships with ComScore Top 100 web properties and leading technology vendors. Collaborate with other senior executives in various corporate groups (Corp Dev, Ad Ops, Sales, etc) on large scale traffic and revenue partnerships. Negotiate and close partner contracts with Advance Publications' (parent company of Conde Nast) legal team.
  • Cheng Media
    Business Development Consultant
    Cheng Media Jan 2009 - Oct 2012
    New York, Ny
    Connecting brands/advertisers and private investors with early stage technology companies. Featured companies include:Social Media: http://shortyawards.com/http://ibubblr.com/http://mavensay.com/Games: http://www.nvinium.com/ http://www.wedgebuster.com/Email: https://www.philterit.com/Fashion: http://www.vfiles.com/Facebook Marketing/Analytics: http://www.booshaka.com/
  • 50Onred
    Vice President, Strategic Partnerships
    50Onred Jan 2010 - Aug 2010
    Led strategic publisher partnerships with ComScore Top 2000 companies, with a focus on buying advertising inventory and maximizing profits with each partner. Initiated and led strategic partnerships with leading data companies for company’s new ad system.
  • Sprout
    Director Of Business Development
    Sprout Jun 2008 - Feb 2009
    Led business development and sales efforts for Bay Area start-up funded by Polaris Venture Partners. Responsible for prospecting, negotiating and executing SaaS (Software as a Service) licensing deals and branded marketing campaigns with major media companies, digital advertising agencies, and consumer brands (Focused on New York and Los Angeles regions). Acquired by InMobi.
  • Liveuniverse
    Business Development Executive
    Liveuniverse Mar 2006 - May 2008
    Greater Los Angeles Area
    LiveUniverse:Responsible for increasing company revenue, traffic and new content acquisition for digital media company led and funded by MySpace founder Brad Greenspan. Portfolio includes 35+ sites in video, music, and social networking verticals (Total monthly unique visitors exceeded 50MM). Revver:Original member of business development team responsible for prospecting, negotiating and signing partnerships for a digital media company funded by Draper Fisher Jurvetson, Draper Richards, Bessemer Venture Partners, Comcast, Turner (acquired by LiveUniverse).Broadwebasia:Provide Biz Dev and JV strategy for China parent company of high traffic websites (Total monthly unique visitors exceeded 60MM). Led strategic partnership with BDA (Yao Ming's agency).
  • Skilljam Technologies
    Business Development Manager
    Skilljam Technologies Nov 2002 - Apr 2006
    Casual games company founded and owned by eUniverse/InterMix Media (original parent company of MySpace).Solicited and signed partnerships with high traffic sites and managed affiliate networks. Managed company’s online distribution partner relationships with significant corporations such as MSN, AOL, GSN, Real Networks, NHL, Virgin, Lycos, MyPoints, Sina and others. Oversaw company’s strategic Asian partnership initiatives and partner development for the Asian market. Company acquired by publicly traded Fun Technologies in 2005 and Liberty Media in 2006

Peter Cheng Skills

Digital Media Strategic Partnerships Digital Strategy Online Advertising Business Development Start Ups Strategy Advertising Digital Marketing Strategic Planning Web Analytics Marketing Social Media Online Marketing Sales Social Networking Investments Social Media Marketing Integrated Marketing Analytics Entrepreneurship New Media Email Marketing Seo Mobile Devices Facebook Mobile Marketing Content Strategy Lead Generation Mobile Advertising Creative Direction Entertainment E Commerce Saas Sem

Peter Cheng Education Details

Frequently Asked Questions about Peter Cheng

What company does Peter Cheng work for?

Peter Cheng works for Mars Reel Media Corp

What is Peter Cheng's role at the current company?

Peter Cheng's current role is Advisor and Advisory Board Member.

What is Peter Cheng's email address?

Peter Cheng's email address is pe****@****tic.com

What is Peter Cheng's direct phone number?

Peter Cheng's direct phone number is (212) 286*****

What schools did Peter Cheng attend?

Peter Cheng attended Uc Irvine.

What skills is Peter Cheng known for?

Peter Cheng has skills like Digital Media, Strategic Partnerships, Digital Strategy, Online Advertising, Business Development, Start Ups, Strategy, Advertising, Digital Marketing, Strategic Planning, Web Analytics, Marketing.

Who are Peter Cheng's colleagues?

Peter Cheng's colleagues are Edwin Soto, Aryoso Kusno Wijoyo, Shihao Wei, Mita Astuti.

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