With over 30 years of experience in sales and leadership, I am passionate about helping business leaders, managers, and owners achieve their goals and grow their sales performance. As the Director of Sales at P3 Performance Ltd., I provide coaching and mentoring for leaders in various sectors, including retail, FMCG, B2C, and B2B. I am also an ICF accredited coach and a fellow of the Association of Professional Sales.In addition, I am an Associate Development Coach at The Uspire Group, where I enable businesses to scale fast, effectively, and efficiently as one of the Sales Growth Experts. I also work as a Sales Apprenticeship Tutor, Open Cohort 2021 - 2022, teaching and inspiring the next generation of sales professionals. My expertise includes developing an effective sales process, digital sales transformation, screen to screen selling, identifying and retaining top talent, sales strategy and planning, and maintaining a positive mindset.