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I am providing strategic guidance to this exciting young company that is developing a powerful new solution to better connect and empower deskless workers in hospitals and retail stores. I offer guidance on value proposition and messaging, customer acquisition, pricing, product positioning, and any other issue where my decades of experience can be helpful.
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Strategy AdvisorSense WorkplaceNeedham, Ma, Us -
Strategy AdvisorSense May 2022 - PresentI am providing strategic guidance to this exciting young company that is developing a powerful new solution to better connect and empower deskless workers in hospitals and retail stores. I offer guidance on the value proposition and messaging, customer acquisition, pricing, product positioning, and any other issue where my decades of experience can be helpful. -
Managing PartnerSaas Marketing Strategy Advisors Dec 2008 - May 2022SaaS Marketing Strategy Advisors is an advisory services firm providing expert marketing and sales guidance to companies selling software-as-a-service (SaaS) solutions.I help companies work through two kinds of challenges: * Express their value proposition more clearly. I help companies explain what they sell, who it's for, what problems it solves, and why people should buy it. * Build an effective customer acquisition plan. I help companies construct an end-to-end plan that extends over the full customer evaluation and purchase journey. The goal is to attract and retain customers at a cost that fits the SaaS business model.Affiliated with Unicorn GTM, an advisory firm whose high-velocity sales and marketing models are underpinned by a disciplined approach to go-to-market alignment that PE-owned, and venture-backed firms are often missing. At its core our approach starts with foundational and detailed positioning/messaging as well as quantifiable sales and marketing alignment with agreed upon deliverables. -
Vice President, Product MarketingAuthoria Aug 2006 - Dec 2008Responsible for developing and executing Authoria's product marketing strategy, helping the company establish itself as a leader in the talent management solution market. -
Vice President, Corporate MarketingRed Bend Software Apr 2004 - Jul 2006Red Bend Software develops advanced technology for mobile phones. -
Director Of MarketingSonexis Oct 2002 - Jan 2004Expertise in generating leads, enhancing market visibility, and producing effective collateral to support rapid revenue growth.
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Director, MarketingConcerto Software Apr 1999 - Sep 2002 -
Senior Product Marketing ManagerLotus/Ibm Mar 1996 - Mar 1999 -
Press Relations ManagerLotus/Ibm Sep 1992 - Mar 1996
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Manager, Press & Analyst RelationsComputervision Jun 1987 - Aug 1992
Peter Cohen Skills
Peter Cohen Education Details
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Economics, Political Science & History -
Foreign Service -
Economics And Social Sciences -
The Taft School
Frequently Asked Questions about Peter Cohen
What company does Peter Cohen work for?
Peter Cohen works for Sense Workplace
What is Peter Cohen's role at the current company?
Peter Cohen's current role is Strategy Advisor.
What is Peter Cohen's email address?
Peter Cohen's email address is pe****@****egy.com
What is Peter Cohen's direct phone number?
Peter Cohen's direct phone number is +178180*****
What schools did Peter Cohen attend?
Peter Cohen attended Vassar College, Georgetown University, The University Of Manchester, The Taft School.
What are some of Peter Cohen's interests?
Peter Cohen has interest in Saas Customer Acquisition And Retention.
What skills is Peter Cohen known for?
Peter Cohen has skills like Saas, Lead Generation, Product Marketing, Cloud Computing, Marketing, Strategy, Sales, Marketing Strategy, Entrepreneurship, Strategic Partnerships, Sales Process, Customer Acquisition.
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Peter Cohen
Streamlining International Sourcing & Operations | Manufacturing | Global | Asia | China | P&L | Cpg | Fmcg | Industrial | Supply Chain | Sourcing | Warehousing | Fulfillment | Sales | MarketingBentonville, Ar -
3yahoo.com, smartstaffing.com, systemsaccountants.com -
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Peter Cohen
Phoenix, Az6phoenix.edu, pearson.com, mheducation.com, gmail.com, yahoo.com, phoenix.edu -
Peter Cohen
San Francisco Bay Area3gmail.com, yahoo.com, uber.com3 +131457XXXXX
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