Peter Cohen

Peter Cohen Email and Phone Number

Strategy Advisor @ Sense Workplace
Needham, MA, US
Peter Cohen's Location
Needham, Massachusetts, United States, United States
Peter Cohen's Contact Details

Peter Cohen personal email

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Peter Cohen phone numbers

About Peter Cohen

I am providing strategic guidance to this exciting young company that is developing a powerful new solution to better connect and empower deskless workers in hospitals and retail stores. I offer guidance on value proposition and messaging, customer acquisition, pricing, product positioning, and any other issue where my decades of experience can be helpful.

Peter Cohen's Current Company Details
Sense Workplace

Sense Workplace

View
Strategy Advisor
Needham, MA, US
Website:
sense.hr
Employees:
26
Peter Cohen Work Experience Details
  • Sense Workplace
    Strategy Advisor
    Sense Workplace
    Needham, Ma, Us
  • Sense
    Strategy Advisor
    Sense May 2022 - Present
    I am providing strategic guidance to this exciting young company that is developing a powerful new solution to better connect and empower deskless workers in hospitals and retail stores. I offer guidance on the value proposition and messaging, customer acquisition, pricing, product positioning, and any other issue where my decades of experience can be helpful.
  • Saas Marketing Strategy Advisors
    Managing Partner
    Saas Marketing Strategy Advisors Dec 2008 - May 2022
    SaaS Marketing Strategy Advisors is an advisory services firm providing expert marketing and sales guidance to companies selling software-as-a-service (SaaS) solutions.I help companies work through two kinds of challenges: * Express their value proposition more clearly. I help companies explain what they sell, who it's for, what problems it solves, and why people should buy it. * Build an effective customer acquisition plan. I help companies construct an end-to-end plan that extends over the full customer evaluation and purchase journey. The goal is to attract and retain customers at a cost that fits the SaaS business model.Affiliated with Unicorn GTM, an advisory firm whose high-velocity sales and marketing models are underpinned by a disciplined approach to go-to-market alignment that PE-owned, and venture-backed firms are often missing. At its core our approach starts with foundational and detailed positioning/messaging as well as quantifiable sales and marketing alignment with agreed upon deliverables.
  • Authoria
    Vice President, Product Marketing
    Authoria Aug 2006 - Dec 2008
    Responsible for developing and executing Authoria's product marketing strategy, helping the company establish itself as a leader in the talent management solution market.
  • Red Bend Software
    Vice President, Corporate Marketing
    Red Bend Software Apr 2004 - Jul 2006
    Red Bend Software develops advanced technology for mobile phones.
  • Sonexis
    Director Of Marketing
    Sonexis Oct 2002 - Jan 2004
    Expertise in generating leads, enhancing market visibility, and producing effective collateral to support rapid revenue growth.
  • Concerto Software
    Director, Marketing
    Concerto Software Apr 1999 - Sep 2002
  • Lotus/Ibm
    Senior Product Marketing Manager
    Lotus/Ibm Mar 1996 - Mar 1999
  • Lotus/Ibm
    Press Relations Manager
    Lotus/Ibm Sep 1992 - Mar 1996
  • Computervision
    Manager, Press & Analyst Relations
    Computervision Jun 1987 - Aug 1992

Peter Cohen Skills

Saas Lead Generation Product Marketing Cloud Computing Marketing Strategy Sales Marketing Strategy Entrepreneurship Strategic Partnerships Sales Process Customer Acquisition Program Management Go To Market Strategy Software As A Service Corporate Communications Cloud Marketing Selling Management

Peter Cohen Education Details

Frequently Asked Questions about Peter Cohen

What company does Peter Cohen work for?

Peter Cohen works for Sense Workplace

What is Peter Cohen's role at the current company?

Peter Cohen's current role is Strategy Advisor.

What is Peter Cohen's email address?

Peter Cohen's email address is pe****@****egy.com

What is Peter Cohen's direct phone number?

Peter Cohen's direct phone number is +178180*****

What schools did Peter Cohen attend?

Peter Cohen attended Vassar College, Georgetown University, The University Of Manchester, The Taft School.

What are some of Peter Cohen's interests?

Peter Cohen has interest in Saas Customer Acquisition And Retention.

What skills is Peter Cohen known for?

Peter Cohen has skills like Saas, Lead Generation, Product Marketing, Cloud Computing, Marketing, Strategy, Sales, Marketing Strategy, Entrepreneurship, Strategic Partnerships, Sales Process, Customer Acquisition.

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