Senior Marketing Manager - Lake States
Tomahawk, Wi
Held direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue. Managed all large accounts, led long term contract negotiations, and developed strategic direction for sales, marketing, and account management efforts.- Promoted to position after division’s rapid doubling in size; managed sales teams in Wisconsin and Michigan. Oversaw up to 5 offices and 2 sales / distribution locations. - Provided direct management of division’s 6 largest customers that contribute 60% of annual revenue. Managed relationships and provide strategic direction for business needs, production requirements, and customer service.- Solidified base sales through negotiation, creation, and execution of long term (1 year) contracts. Extended term contracts to secure base supply for key customers, stabilize sales, and deliver market premium to division.- Maintained optimum division margins by managing strategic decisions regarding product flow across multiple operational units.- Served as Chairman of Lake States Shipper Association, an industry group that coordinates trucking efficiencies throughout region. Led group of 8 – 10 businesses, worked with third-party logistics companies, and incorporated transportation efficiencies / cost savings into division operations.