Peter Dering Email & Phone Number

Santa Barbara, California, United States

Santa Barbara, California, United States

• Enabled sales team of 6 to engage and close new customers at craft markets
• Led customer-facing interactions, handling 200+ engagements per day
• Identified customer pain points and guided them to relevant products
• Drove increase in revenue from events by 50%, subscription conversion by 10%
• Generated sales reports and growth proposals, regularly exceeding quotas by 40%
• Oversaw marketing, budget, staffing, logistics, CX for field events

Santa Barbara, California, United States

• Employee #3 at a high-growth start-up. Built complex systems to scale from $250k in revenue to $10m+ in 3yrs
• Played key role in revenue growth by ensuring fulfillment, shipping and warehouse department consistently met larger company KPIs and exceeded customer expectations
• Reported directly to COO while communicating across customer service, marketing, and logistics teams
• Designed, implemented, and evolved SOPs, documentation, and team structure to keep pace with new product launches and exponential company growth
• Coordinated with outside vendors to deliver critical services and materials
• Sole mentor, leader, and support system for a team of 10 diverse employees, incl. all training, professional development, HR management, & moderating culture & ethics to maintain cohesion and high morale across teams

Vista, California, United States

• Achieved a 15% increase in crowd participation by evolving operational efficiency
• Led community outreach, brand education, and retail sales at community events, up to 2k guests per day
• As MC, communicated company values of fair trade, human rights, and regenerative agriculture
• Coordinated across teams with marketing, operations, and external event producers to achieve continual improvement
• Manufactured custom plumbing and heating systems for mobile shower units
• Fabricated custom multi-media commercial art pieces

• 10 years of experience operating indoor rock climbing facilities.Ironworks - Berkeley, CARocknasium - Davis, CAMovement - Portland, ORSeattle Bouldering Project - Seattle, WA
• Purchasing, sales, and staff training of climbing equipment for the retail shop
• Helped clients of all ages and experience levels to participate fully in the sport and culture of rock climbing
• Independently supervised operations while upholding fun work environment
• Addressed client issues including processing membership and equipment instruction