Peter Drummond Email and Phone Number
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Innovative and strategic omnichannel Marketing and Revenue Leader with proven B2C and B2B experience in driving new products and programs, enhancing brands and leading dynamic campaigns that generate:• Positive Customer Value and Experiences• Competitive Advantages• Profitable Growth and ROISpecific expertise in strategic life-cycle brand and digital marketing, commercializing new product/program opportunities, sales enablement, CRM-based marketing, market research, data analytics and high-performance team leadership.Proven tenure of commercializing innovative ideas to drive break-thru growth and sustained impact by leveraging my creative vision, strategic programming, effective project management, rigorous analytics, dynamic team leadership and continuous evangelization.Key Career Highlights include:Grew digital marketing revenue by 21% (13% in New Business) by leading innovative client campaigns and effective sales enablement that supported their new $30M vertical segment for Sinclair Broadcast.Created new eCommerce programs and data-driven CRM campaigns to generate account growth of 18% for a $100M Federal Government supplier - via innovative data-driven e-mail, content, site optimization, SEO/SEM, and social media campaigns.Grew revenue by an average of 9% per year in a flat market by creating innovative digital media programming, customer-focused brand messaging, developing new B2B channels, launching new student programs, and dynamic pricing for Lake Forest Graduate School of Management.Pioneered new digital marketing programs for $2B provider of education services that leveraged lifecycle marketing, CRM and marketing automation - increasing conversion rates by 10% while lowering costs by 12% for Career Education Corp/Perdoceo.Developed US brand and omnichannel marketing strategy and programs for a $18B manufacturer - Komatsu.Co-founder and VP of a digital marketing firm that developed a patented platform (content, sites, search engine) to support Verizon's and other media companies' local commerce programs ($16M funded, 70 employees).EXPERTISEOmnichannel /Digital Marketing Programs (B2B+ B2C)Strategic Branding and MessagingLead Generation and Lifecycle Marketing ProgramsDynamic Team LeadershipChannel and Partner MarketingSales Enablement and Team LeadershipMarketing and Data AnalyticseCommerceSEO/SEMCRM / Marketing Automation ProgrammingDigital Content / Storytelling / Brand ArchitectureNew Product Development and LaunchesOptimizing the Customer ExperienceMarket Research & Testing
Contextant
View- Website:
- contextant.com
- Employees:
- 17
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ContextantChicago, Il, Us
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Marketing / Sales LeadContextant 2024 - PresentLake Forest, Il, UsI work with a team of smart engineers, developers, and industry experts who design warehouse automation solutions and seamlessly integrate them with vendor, legacy and custom platforms. We bridge the gap between their existing warehouse management solutions and new technologies (like mobile robots, drones, smart conveyors, voice-picking, autonomous trucks, IoT/AI solutions, etc.) in a way that makes the most business sense for them. My role is to develop and implement the marketing and business development programming to help Contextant profitably grow. Learn more at www.contextant.com
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Strategic Omnichannel/Digital Marketing ConsultantConsultant 2015 - 2024CaDeveloping strategic traditional and digital marketing programs to support clients’ branding, growth strategy, demand generation and CRM-based messaging through: omnichannel branding solution development, new product promotions, marketing automation campaigns thru the lifecycle, sales channel programming, optimizing the user experience, creating enhanced messaging and digital content programming.Clients included:$100M government supplier/e-commerce solutions provider$1B regional financial services provider$4B hospitality solutions provider $30M global manufacturer of capital equipment -
Senior Director - Marketing & SalesSinclair Inc. 2019 - 2022Cockeysville, Maryland, UsLeading Sinclair Digital's Marketing & Sales efforts to develop, launch, and grow their digital marketing solutions and advertising opportunities for thousands of local and regional marketers within one of their largest vertical segments ($30M) for their 90 US Markets.Develop innovative client campaigns, Go-to-Markets, account-based strategies, sales training and overall sales enablement to achieve a 3 yr CAGR of 21% for digital revenue and 13% in New Business,Create new product launch programs to accelerate sales channel and client adoption - such as Connected TV, Programmatic Ads, Amazon Advertising, Live Ramp, and other digital marketing solutions. -
Vice President Of MarketingLake Forest Graduate School Of Management 2012 - 2015Lake Forest, Illinois, UsLed the enterprise-wide data-driven lifecycle marketing and communications strategies to enhance the MBA and Corporate Learning programs for the 5th largest graduate business school in the Chicago area. Grew average annual new student revenues by 9% over 3 years while reducing acquisition costs as much as 11%. Led strategic efforts in brand development, optimizing digital lead generation and cultivation programs (Websites, Landing Pages, SEO, PPC, Content, Affiliates, Display and Social) and traditional media, CRM/trigger-based e-mail messaging, conducting new program and consumer research, competitive and pricing analysis and driving B2B sales opportunities with our corporate partners. -
Director Of Crm/MarketingPerdoceo Education Corporation 2008 - 2012Schaumburg, Illinois, UsDeveloped, launched and optimized strategic integrated lifecycle CRM and multi-channel (e-mail, direct mail, content marketing, video, etc) programming to enhance the acquisition, lead cultivation and retention efforts for a $2B global provider of education services. Improved lead conversion rates by 10% while decreasing acquisition costs by as much as 12%. -
Director Of Product MarketingKomatsu Construction 2007 - 2008Chicago, Illinois, UsDeveloped overall corporate brand, sales collateral/development tools, product communications, advertising, digital/direct marketing and promotional strategies for the North American subsidiary of an $18B equipment manufacturer. -
Consulting PartnerTarget Rich Solutions 2003 - 2008Developed strategic digital and integrated marketing programs to improve client's customer acquisition and retention efforts for boutique marketing services firm. Clients include B2B and B2C companies in the telecom, online travel, auto, shipping, education and distribution industries.
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Director Of Corporate E-CommerceLawson Products, Inc 2005 - 2007Chicago, Il, UsHired by Target Rich consulting client to serve as their Director during their corporate transition. Developed integrated marketing strategies and leadership of eCommerce programs to support the multi-channel promotion, growth and retention needs for an industrial supplier. Led a team of six marketing/program professionals. Generated incremental revenues over $6M per year, increased channel adoption by an average of 50% and improved customer retention via the creation of e-commerce enabled sites, targeted e-mail marketing campaigns, introduction of SEM/PPC, creation of new digital content and sales training to sell-thru the "direct to buyer" channel. -
Director Of New Product And Business DevelopmentWolters Kluwer Tax & Accounting Us 2001 - 2003Kennesaw, Ga - Georgia, UsIdentified, developed, analyzed, negotiated and commercialized strategic growth opportunities - new online products, investments, acquisitions and alliances for this global provider of tax and accounting info services and applications. Launched new sales tax product line by developing joint marketing agreements and project managing the acquisition of new digital tax solution that generated $18M in new revenue per year.
Peter Drummond Skills
Peter Drummond Education Details
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Boston CollegeBusiness Administration -
University Of Illinois Urbana-ChampaignFinance And Marketing
Frequently Asked Questions about Peter Drummond
What company does Peter Drummond work for?
Peter Drummond works for Contextant
What is Peter Drummond's role at the current company?
Peter Drummond's current role is OmniChannel & Digital Marketing Leader | Strategic Brand and Team Builder.
What is Peter Drummond's email address?
Peter Drummond's email address is pe****@****red.com
What is Peter Drummond's direct phone number?
Peter Drummond's direct phone number is +184723*****
What schools did Peter Drummond attend?
Peter Drummond attended Boston College, University Of Illinois Urbana-Champaign.
What skills is Peter Drummond known for?
Peter Drummond has skills like Marketing Strategy, Digital Marketing, Strategy, Integrated Marketing, E Commerce, Product Marketing, Lead Generation, Crm, Business Development, Email Marketing, Direct Marketing, Leadership.
Who are Peter Drummond's colleagues?
Peter Drummond's colleagues are Caio Resnauer, John Connell, Benjamin Patel, Poorna Kumari Neerukattu, Mike Coleman, Eric Farris.
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