Peter Farrell Email and Phone Number
Peter Farrell work email
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Peter Farrell personal email
Peter Farrell phone numbers
Born in Puerto-Rico, raised in Japan and schooled in the UK & US, I help businesses grow by developing compelling stories and communications that move customers to take action and inspire employees to bring all of their talents to help. As an Advertising and Brand Marketing professional, I have spent my career learning effective ways to bring these stories to life across a wide variety of communication platforms and methods including; traditional and digital advertising, digital media, social and influencer marketing, content journalism, branded entertainment, sonic branding, music, film & tv, radio, outdoor, print, and tv shopping.With over 20 years of international marketing expertise, I have used and shared my understanding of marketing and consumer insights to help solve difficult brand and advertising challenges for companies including UPS, R.J. Reynolds, Colgate-Palmolive, The Bank of New York, Lehman Brothers, Unisys, Convergys, Unilever, AT&T, Omnipoint, Waterman, Parker, Gillette, QVC and TE Connectivity.While at QVC, I created the TV shopping giant's social media & commerce program from the ground up, transforming it into a highly engaging shopping experience, important customer service channel and driver of ROI.I am active in the music industry as a musician/producer and my work has been featured on national albums, commercials, and film.I am a dual citizen of the US & UK.Specialties: Global Marketing Strategies, Corporate & Brand Positioning, Brand Growth Strategies, Marketing Partnerships, Change Management & Communications, Creative Concept Development, Content Strategy, Social & Digital Marketing, Email Marketing, Talent Development, Media & Agency Management, Market Research & Analysis, Data Analytics, Team Leadership, Multichannel Marketing, Media Production, Media Strategy and Planning, Culture and Team builder, Business Development, Branding & Identity, Music Engineering and Production, Song Writer, Public Speaking
Alice & Albert, Inc.
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Co-Founder/CeoAlice & Albert, Inc. Jan 2018 - PresentGreater Philadelphia, UsHelping challenger brands find their way to rapid growth. And it simply begins with creating a story that people want to be a part of. We offer a simpler, more effective approach to brand loyalty and business growth. It is adifferent perspective on brand marketing inspired by the creative wisdom of Alice in Wonderland and the imaginative science of Albert Einstein.
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Chief Marketing OfficerAirgigs Jan 2018 - PresentBrooklyn, Ny, UsPassionate about opening up new opportunities for music creators and working musicians.Working to help music makers and the extended ecosystem of the music supply chain grow their businesses through the first marketplace and platform. The platform gives music creators direct access to world class studio talent - anywhere there’s an internet connection! Songwriters, music producers, bands and creatives can hire talent to enhance their existing productions, or they can produce an entire song from composition to mastering completely online. -
Director Global Brand Strategy & MarketingTe Connectivity Aug 2014 - Jan 2018Galway, IeResponsible for the development and execution of the strategic and creative direction of the TE Connectivity brand focused on driving growth and awareness among design engineers. Led the advertising, social, email and digital marketing programs, and steered cross-enterprise initiatives and communications to improve global synergies and growth objectives. Managed budget, resource needs, and the company’s creative and media agency relationships. Directed the daily activities of 5 personnel.Accomplishments:Directed the global brand roll-out with guidelines and playbook via road shows, training sessions with sales, customer service, PR and key stakeholders across the company. This improved the overall consistency of the brand as well as messaging and helped drive a 12% increase in awareness.Developed and orchestrated the successful launch of TE’s new brand campaign, “Let’s Create Something Brilliant” in 2014, focused on TE engineers role driving innovation in Aerospace, Transportation, Connected Factories and Undersea Communication Networks. The campaign delivered a 500% increase in hi-value onsite activities (purchase interest, & intent). Led the global integrated multichannel product campaign “What A Sensor Sees” for the Sensors team + “Todays Impossible. Tomorrows Awesome” for the brand. Programs increased site traffic by over 740% and added over 20k contacts, driving month-over-month forecasted revenue up by 32% in 2017.Managed the implementation of the global marketing change management plan, to set the function up to help the company meet its future goals more efficiently.Reporting to CMO/BU President, managed 50+ global team enterprise-wide legal entity name change in Germany and the US from Tyco Electronics to TE Connectivity Corp to reduce market confusion over the corporate brand name. -
Director, Social Media & MarketingQvc Jul 2007 - Jul 2014West Chester, Pennsylvania, UsBuilt a revenue producing social marketing strategy and department from the ground up. Worked with senior leaders to develop all Social Policy/Guidelines including procedures to manage crisis communications. Managed development of social marketing and media strategies with a focus on increasing and retaining new customers. Supervised 10 personnel and drove and coordinated cross-team social program-related initiatives with other eMarketing functions. Developed and administered program budgets and KPIs in alignment with QVC’s business goals. Delivered social media insights and strategic guidance in areas of employee engagement, service experience, and global synergies. Steered corporate strategy on use of external marketing and technology companies. Partnered with QVC’s creative leaders to develop guidelines and standards for delivering messages and themes to external media. Accomplishments:Initiated and created all aspects of the social media & marketing function from scratch and convinced other business units to embrace and promote the new communications channel. Influenced senior management to reposition the company from being a TV shopping channel to that of a shopping, entertainment, and social experience.o Above initiatives contributed sales of $80M+ with over 25,000 new customers since the launch of the program.Developed and implemented the overall social media strategy across multiple platforms leading to a gain of more than 1.6M fans, 85,000 followers, and over 7M views in the past 2 years.Built a dynamic, high performance team from the ground up through intensive coaching, mentoring, and one-on-one personal development meetings. Key partner in managing QVC/Paula Dean crisis that reversed a negative outpouring of 150k posts and comments on social platforms & forums, with media interest. -
Director, Brand Development & StrategyQvc Jul 2007 - Jul 2012West Chester, Pennsylvania, UsHeld oversight for the strategic and creative direction of the QVC brand, on air promotion, development of proprietary brands, vendor funded programs, and brand strategies for all categories across multichannel platforms. Directed 13 personnel. Generated brand and marketing partnership opportunities with media companies, entertainment properties and personalities. Partnered with the brand creative director to ensure adherence to corporate brand synergy. Spearheaded all social media and marketing initiatives. Negotiated favourable agreements between QVC and magazines, newspapers, TV networks and agencies. Pioneered the establishment and development of the planning & strategy group.Accomplishments:Orchestrated development and launch of QVC's global re-branding/advertising campaign in 2007 that successfully reversed a decline in viewership and boosted awareness and purchase intent 10%.Created strategies for Q4 2009 that played a key role in delivering the largest growth of new customers for Q4 in company history (~284,000).Initiated and led development of a new product portfolio management tool enabling merchants and buyers to rapidly identify gaps and new opportunities for growth in the QVCs product catalog.Built a marketing strategic planning team within my group focused on influencing overall business strategy and category positioning. Partnering with the sales teams, we reached the goal of driving ~200M incremental revenue in electronics and beauty segments within 3 years.
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Account DirectorThe Concept Farm 2006 - 2007Managed the Bank of New York (BNY) business and the Deloitte Consulting account. Oversaw the strategic and creative development for BNY’s ADR, Exchange Traded Funds, Hedge Fund, and Global Payments advertising campaigns. Managed the development of Deloitte’s Thought Leadership program, an online marketing initiative to increase the number of new client prospects and new hire candidates.Accomplishments:Built a strategic alliance with a UK firm that expanded agency operations to Europe resulting in the launch of the agency’s Emmy award-winning infotainment program in partnership with News Corp’s Times of London.Deloitte and BNY initiatives boosted revenue by 25% and generated a 30% increase in new by leading the successful rollout of BNY’s retail marketing effort.
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Account ServiceGrey Worldwide- A Leading Multinational Advertising Agency. 2005 - 2006Managed the Lehman Brothers’ and Convergys advertising accounts. Orchestrated strategic development of the Lehman Brothers new global advertising campaign. Formulated creative direction for their corporate diversity and recruitment programs as well as supplying strategic and creative direction for their HNW advertising initiatives extending to Neuberger Berman’s US and international mutual funds and Lehman Brothers Trust services. Planned and implemented new corporate communication strategies and collateral design for Convergys.Oversaw the successful relaunch of the Convergys brand focused on boosting awareness among key potential clients. The campaign helped them win the DuPont business valued at over $1B.Led the successful positioning and launch of new coupon and equity linked products targeting affluent upscale banking customers in Germany, Hong Kong and the UK.
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Co-FounderMedia Music Inc- An Independent Media And Music Production Music Company. Aug 1999 - 2005Co-founded and held complete oversight for all operational aspects including staffing, marketing, legal, financial, and production. Managed website creation for small businesses. Created and produced commercial theme music/songs for organizations including Dewar’s and the NY Islanders. Secured radio play in international markets. Increased profitability by developing alliances with media/content providers.Devised a business plan for a music recording studio that resulted in a 50% increase in revenue.Steered successful expansion of a music business into a film & music production company.Negotiated over 1000 concert dates that included support for national headliners at leading venues and organized production of merchandise and advertising.Achieved selection as 1 of 3 best unsigned artists by Musician Magazine.Developed the business plan for a music recording studio that led to its best year in revenues.
Peter Farrell Skills
Peter Farrell Education Details
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Hobart And William Smith CollegesEconomics -
Downside Abbey, Somerset England
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The Lawrenceville School
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The Lawrenceville School
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Hobart And William Smith CollegesBachelor'S Degree
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The Lawrenceville School
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Downside School
Frequently Asked Questions about Peter Farrell
What company does Peter Farrell work for?
Peter Farrell works for Alice & Albert, Inc.
What is Peter Farrell's role at the current company?
Peter Farrell's current role is Co-Founder | Marketing Strategist |Growth Catalyst | Ex. McCann, Gray, QVC, TE Connectivity.
What is Peter Farrell's email address?
Peter Farrell's email address is pe****@****qvc.com
What is Peter Farrell's direct phone number?
Peter Farrell's direct phone number is +191786*****
What schools did Peter Farrell attend?
Peter Farrell attended Hobart And William Smith Colleges, Downside Abbey, Somerset England, The Lawrenceville School, The Lawrenceville School, Hobart And William Smith Colleges, The Lawrenceville School, Downside School.
What are some of Peter Farrell's interests?
Peter Farrell has interest in Production, Psychology, Writing, Talent Development, Emerging Technologies, Language, Music, Martial Arts, New Media.
What skills is Peter Farrell known for?
Peter Farrell has skills like Brand Stewardship, Marketing Strategy, Social Media Marketing, Brand Development, Creative Strategy, Creative Concept Development, Client Services, Corporate Social Responsibility, New Media, Media Production, Media Buying, Digital Media.
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