Peter Ffrench is a trusted executive coach and advisor to leading businesses in the Asia Pacific with a clear professional focus: to help people and businesses achieve their potential. He is also an experienced company director who brings a wealth of strategy experience to Boards.As a coach, Peter combines a proven, practical approach with thoughtful and challenging insights to help senior executives and teams improve their leadership and personal performance. Peter is a Professional Certified Coach (PCC) through the International Coaching Federation and as such abides by the Federation's Code of Ethics, and an Affiliate Member, Institute of Coaching (IOC), at McLean Hospital, Harvard Medical School affiliate. He has particular interests in positive psychology and neuroscience and is an accredited provider of the evidence- based Resilence@Work assessments. He works through his consultancy Ffrench Connection, as well as Lee Hecht Harrison, a global leader in talent development, and the Leadership Consulting practice of Heidrick and Struggles. Peter is the proud Board Chair of Yourtown, a national organisation dedicated to improving the lives of vulnerable youth, including Kidshelpline, youth employment services and parenting programs.Peter draws on more than 20 year’s senior executive experience across a diverse range of industries. He has held senior executive positions in food and consumer goods, health, utilities and energy industries in both the public and private sectors.He is a Fellow of the Australian Institute of Company Directors, a Fellow of the Australian Marketing Institute, and is actively involved in a wide range of community activities including as a volunteer surf lifesaver at Broadbeach on Australia’s Gold Coast. He was awarded a National Medal for servces to surf lifesaving in 2024, and represented Australia at the World Age Triathlon championships in 2015, 2017 and 2018.Specialties: Executive coaching and Leadership development;Strategic Planning, Team development; FacilitationCorporate Governance