Peter Fontana Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

- Serving in a consultative and coordination role for data strategy & insights across the environmental community; see our work at the Innovation Hub - https://partnershipproject.org/innovation-hub/- Example impact: increased advocacy, doubled donation revenue with local, real-time extreme weather data approach- Designed and relaunched a partner coalition, the Environmental Polling Consortium https://partnershipproject.org/partners/environmental-polling-consortium/

New York City Metropolitan Area

- Have voiced and produced advertising, FM news radio, music podcasting, training eLearning, webinars, and other voiceover capacities since 2000, live and recorded; see reel here: https://www.listeningbooth.fm/reel- Write, produce, & edit a music radio show and supporting promotion: https://listeningbooth.fm- As DJ RePete, the Listening Booth program currently runs on Spotify exploring new and upcoming artists across genres---alternative, rock, folk, blues, R&B, electronica, & hip… Show more - Have voiced and produced advertising, FM news radio, music podcasting, training eLearning, webinars, and other voiceover capacities since 2000, live and recorded; see reel here: https://www.listeningbooth.fm/reel- Write, produce, & edit a music radio show and supporting promotion: https://listeningbooth.fm- As DJ RePete, the Listening Booth program currently runs on Spotify exploring new and upcoming artists across genres---alternative, rock, folk, blues, R&B, electronica, & hip hop---and handcrafting music discovery mixes. Listen on Spotify: https://spoti.fi/3lj10PN Show less

New York, Ny

Trained in Chicago in 2013 by Vice President Al Gore & Climate Reality team to deliver updated version of An Inconvenient Truth presentation, with regular presentations at libraries, schools, & political groups of climate science, warming’s impact, & our progress while empowering attendees to take action.Regularly participated in organization events (24 Hours of Reality, Climate March 2014), & served as a new leader trainer of the Miami class in 2015. Additional advocacy… Show more Trained in Chicago in 2013 by Vice President Al Gore & Climate Reality team to deliver updated version of An Inconvenient Truth presentation, with regular presentations at libraries, schools, & political groups of climate science, warming’s impact, & our progress while empowering attendees to take action.Regularly participated in organization events (24 Hours of Reality, Climate March 2014), & served as a new leader trainer of the Miami class in 2015. Additional advocacy projects included regular education of my community via snackable Facebook posts and advising Westchester County on documenting and knowledge-sharing green initiatives across their 45 municipalities. Via my local NGO Croton100, designed and executed the 'Neighbors Helping Neighbors' resource and campaign, which spotlighted people's experience with sustainability actions (e.g. EVs, heat pumps, composting) and encouraged outreach, word of mouth, and adoption of these actions.https://croton100.org/neighbors-helping Show less

New York, New York, United States

- Built insights team to conduct analyses & evangelize learnings across polling, data science, & paid media- Defined optimization metrics and democratized data for decision making with end-user dashboards

Greater New York City Area

- Produced and presented insights research to guide strategy: analyzed user behavior, conducted analytics audits, designed dashboard reports, A/B test-optimized media, built KPI projection models, CRM LTV analyses, and developed agency offerings (e.g. SEO, survey, social media)- Example impact: increased email sign-ups & fundraising revenue 33x for health non-profit via audience research & optimization- Led analytics business development scoping by authoring pitch decks, case studies… Show more - Produced and presented insights research to guide strategy: analyzed user behavior, conducted analytics audits, designed dashboard reports, A/B test-optimized media, built KPI projection models, CRM LTV analyses, and developed agency offerings (e.g. SEO, survey, social media)- Example impact: increased email sign-ups & fundraising revenue 33x for health non-profit via audience research & optimization- Led analytics business development scoping by authoring pitch decks, case studies, and proposals- Managed team of analysts and data scientists: designed professional development, performance reviews, and team building- Client sectors: non-profit advocacy orgs, universities, hospital, for-profit brand CRM and CSR Show less

Brooklyn, Ny

- Replaced the kWh equivalent of 29 NY apartment’s worth of fossil fuels (annually) with solar- Advised on marketing, lead generation, and digital- Assisted in development of commercial-residential solar project using industry tools (HelioScope), crewed installation on-site, and assisted on case study

Greater New York City Area

International Energy Storage Market AnalysisAs part of the NYSERDA & NYU's Clean Energy program, participated in three months project to prepare and present a market readiness evaluation paired with strategic market entry plan & financial modeling for commercial & industrial + utility-scale zinc flow battery storage product. Received working knowledge-level training on industry software (HOMER).

Greater New York City Area

M.S. Strategic Communications graduate course: Navigating the Digital FrontierAdditional academic lecture experience includes: Columbia's Executive M.B.A. program & Columbia's Executive M.S. in Strategic Communications, as well as various undergraduate course lecturing at NYU, Kent State University, Emerson College, & University of the Arts London.

Nyc & Sf & London

Group Director, Research & Insights, New York & San Francisco (2012-2015)Developed and headed the department across US offices: oversaw all research client relationships, project scopes, deliverables, & thought-leadership, while also managing agency business development for research offeringsSenior Analyst, London (2011-2012)Played integral part in developing Research & Insights offering at London headquarters, specifically in the areas of analytics and report… Show more Group Director, Research & Insights, New York & San Francisco (2012-2015)Developed and headed the department across US offices: oversaw all research client relationships, project scopes, deliverables, & thought-leadership, while also managing agency business development for research offeringsSenior Analyst, London (2011-2012)Played integral part in developing Research & Insights offering at London headquarters, specifically in the areas of analytics and report developmentDuties across positions:-Led experimental design research, conducting primary research and partnering with 3rd party research partners (Millward Brown, Nielsen) across ad effectiveness products-A leader for agency business development, including being the chief communicator for data and research offerings, new business pitches, and organic growth opportunities among existing client relationships-Managed department and team of multi-lingual analysts to monitor, research, and optimize social media presence and campaigns-Developed, wrote, and presented research reports: conversation audits, weekly/monthly social media analyses, methodology & KPI development-Utilized tracking via third party paid, in-house developed, and free web offerings for complete toolbox of social media word-of-mouth trending and conversation monitoring-Various client types, including: Alcohol, Automotive, CPG, Consumer Electronics, Fashion, Retail Clothing, Sports Apparel, Film & TV, Hotels & Hospitality, Non-Profit Show less

New York, Ny

- Designed measurement plans, tagging schemes, automated dashboards, and media optimization across channels: digital, social, SEM / paid search, OOH, TV, Radio, Print- Demonstrated media investment ROI by designing and managing 3rd party brand equity research (e.g. awareness surveys)- Client sectors: car-sharing, electronics, finance, non-profit, and pharmaceutical

Boston, Ma

- Analyzed campaigns - usability testing, report dashboards, analytics: web, digital ads, radio/TV- Project clients - Progressive Insurance, City Year of AmeriCorps, First Marblehead, Radio Shack

Somerville, Nj

- Managed market research - exit polls, phone, auditorium, dial tests, web surveys, focus groups- Devised custom studies and experimental design based on research objectives, including effectiveness research for new ad channels: subway tunnel animation, movie theater- Executed TV & radio ratings analyses; Aided in developing Arbitron ratings tool (PPM)- Produced written reports, instructional voiceovers, content analysis for international TV & radioNational Election Exit… Show more - Managed market research - exit polls, phone, auditorium, dial tests, web surveys, focus groups- Devised custom studies and experimental design based on research objectives, including effectiveness research for new ad channels: subway tunnel animation, movie theater- Executed TV & radio ratings analyses; Aided in developing Arbitron ratings tool (PPM)- Produced written reports, instructional voiceovers, content analysis for international TV & radioNational Election Exit Poll Research Coordinator for 2004 and 2006 election cycles- CNN, ABC, NBC, CBS, FOX, AP coverage & Exit Poll; Coordinated state surveys, national sample- Analyzed vote trends; Coordinated State/County election officials, recruited & managed pollsters- Retained as a freelance consultant for Primary & General Elections, 2006 to present Show less

Trenton, Nj

-Wrote & anchored network news reports for New Jersey’s largest FM station-Produced live & packaged reports, breaking news, interviews, web feeds, & managed reporter assignments-Full-time through 2003, & remained a fill-in weekend anchor through 2006

Advanced Diploma, Clean Energy, Green Tech, Energy Analytics

Capstone client: ViZn Energy Project, International Energy Storage Market Analysis: a market readiness evaluation paired with strategic.

Ma, Integrated Marketing Communication

Coursework: consumer behavior, research methods, branding, finance, budget, marketing, sustainability advertising pitch capstone project.

Ba, Communication Studies: Research, Broadcast Journalism, Tv/Radio Production

Internships: NBC Late Night with Conan O’Brien, WTXF Fox Philadelphia, PBS WNJN News Positions: College Radio Manager, TV and newspaper.

Education record