Led the Middle East business operations and client servicing for a Dubai-based specialist communications agency, generating record-breaking revenue within two years, creating a more diverse client base and winning multiple industry awards for client campaigns.Client management activities - Led strategy and client servicing to manufacturing, technology and automotive clients such as Bell Textron, Bentley Motors, Lamborghini, General Motors, Volvo Trucks, Continental, Harley-Davidson… Show more Led the Middle East business operations and client servicing for a Dubai-based specialist communications agency, generating record-breaking revenue within two years, creating a more diverse client base and winning multiple industry awards for client campaigns.Client management activities - Led strategy and client servicing to manufacturing, technology and automotive clients such as Bell Textron, Bentley Motors, Lamborghini, General Motors, Volvo Trucks, Continental, Harley-Davidson, Breitling and SAIC Motor; held ultimate responsibility for all aspects of quality control.Company management - Fulfilled day-to-day leadership functions for the Dubai office; managed the account team heads; worked with the HR and Finance Manager with budget management activities; improved company processes and infrastructure; conducted annual reviews and half-yearly appraisals for team members; oversaw all recruitment activities; directed company’s own marketing activities.New business - Proactively generated new business opportunities, targeting potential partners; developed quarterly new business plans; prepared new business pitches/presentations and budgets. Show less

Digital Campaign Director focusing on strategy development and campaign optimization for a diverse range of clients across the Middle East, Africa, India & Turkey, including government, finance, technology, sports, automotive, manufacturing and industrial sectors.Communications Strategy – Advised clients on their full-spectrum digital communications, PR and marketing strategies to help achieve specific KPIs, change brand perceptions and behavioural outcomes of audiences. Created… Show more Digital Campaign Director focusing on strategy development and campaign optimization for a diverse range of clients across the Middle East, Africa, India & Turkey, including government, finance, technology, sports, automotive, manufacturing and industrial sectors.Communications Strategy – Advised clients on their full-spectrum digital communications, PR and marketing strategies to help achieve specific KPIs, change brand perceptions and behavioural outcomes of audiences. Created comprehensive strategy and guideline documents assisting clients with setting up their digital communication functions.Campaign management – Devised and oversaw project and campaign plans for variouscommunication channels (including social media, SEO, online advertising, website design &build and blogger outreach, intranet strategies).Research & Data Analytics – Conducted deep dive analysis of website data, social media and online news mentions to help clients better understand their audiences and optimise communications and marketing tactics. Oversaw and ensured quality control of weekly and monthly digital insights reports conducted by junior colleagues.Client/Account management – Oversaw client communications on multiple accounts developing relationships and selling additional services as well as ensuring profitability of accounts.New Business – Lead digital strategist on regional pitches to a broad range of prospective clients, selling campaign ideas and pushing new agency products. Show less

Operations Director on the winning 2012 London Mayoral re-election campaign of Boris Johnson. A wide-ranging role requiring excellent managerial and communications skills, covering responsibilities including:Volunteer management, internal communications, office management, event management, technology development, project management, community outreach, technology procurement, merchandising.

Senior advisor on media, communications, policy, research and operations to a new Member of Parliament. Key responsibilities include:Communications strategyResearchOffice management

Directed a winning 17-month campaign that achieved a 6.1% swing from Labour to take Conservatives from third place in 2005 to win the seat for Richard Harrington in May 2010. Key responsibilities included:Communications strategy Literature design and productionCopywritingWebsite maintenance and promotionAdvertising Print and online display design and media buyingSocial media.Press relationsBudget control – kept track of and planned all campaign spending.

Marketing Executive at a fast-growing digital marketing firm working to boost performance on a number of leading global B2B and B2C products. Responsibilities included:Account managementMedia Buying/PlanningData analyticsData maintainenceMultivariate testing