Peter Eriksson Email & Phone Number

Leading the Commercial and Sales teams at TV4, responsible for all commercial business within the distribution of the linear content of TV4 Sweden with all the major distributors of television in Sweden. Managing the partnership with all distributors of linear television within the hotel segment in Sweden and distribution of TV4 Sports in Swedish Pubs & ClubsAccountable for,- Business development and growth- Nordic coordination - Staff liability of Sales Managers in different areas such as Retention, Direct Sales, Key Account Management and CRM- Campaign and sales strategies- Business analysis and forecast responsibility for Third Party Operator business area and Public Viewing

Stockholm, Sweden

- Owner of creative company A Northern Soul active in web, print, promotional, photography, clothing and graphic profile management- Produce material for creative and business companies and individuals

Managing the partnership with all distributors of linear television within the hotel segment in Sweden and distribution of C More/TV4 Sports in Swedish Pubs & Clubs

Stockholm, Sweden

Managing the partnership with all the major distributors of television in Sweden. Budget and customer base responsibility for all linear broadcasting of C More content through DTV distributors

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

Stockholm, Sweden

- Staff liability of team leaders, sales coaches and project leaders - Indirect staff responsibility for about 100 sales staff- Budget responsibility- Forecasting and profitability responsibility- Campaign and customer development and analysis

- Lead the customer’s project from start to finish concerning the administration, planning and production- Campaign planning, development, reporting and analysis- Communication of results, budgeting, profitability, project planning etc, both in-house and externally.- Responsibility for setting up of systems and other project tools and functions in cooperation with IT and back office