Peter Hall Email & Phone Number

Tauranga, Bay Of Plenty, Nz

Auckland, New Zealand

I'm consulting on Marketing and CX Strategy for businesses while looking for a permanent role that excites and challenges me.

Auckland, New Zealand

I am on a panel of 6 advisors that Unitec appoint to help them ensure their programmes and classes are up to date with market requirement. I'm extremely happy and proud to participate in this.

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

RoleI created this start-up company's profile (Vision, Mission Statement, Core company values etc.) the global business strategy, marketing plan, sales and distribution plan, all investor relations material as well as forecasting and financial plans.Managing all negotiations with global distribution partners, developer partners and other commercial partners including negotiations with Air NZ's In-Flight Entertainment provider which lead to the inclusion of our product on all International flights.Internal Client for the product being created, acting in that capacity as an internal Product Director.Creative director for the web site deciding on the concept and execution of the site, as well as writing all material including blogs etc.Responsible for 3 direct reports.Special Achievements (outside of role fulfillment)The business model I introduced along with the marketing strategy for the product has seen our iPhone application surpass Apple's average 2% conversion rate from free to purchased apps by an extraordinary rate, currently averaging a conversion of more than 14%.Solely responsible for TFF's cost efficient Viral campaign strategy throughYouTube, launched on the 1st of July 2010, which has reached an estimated300,000 viewers so far and has led to exceptionally high conversion rates through to sales.Viral Campaign: https://www.youtube.com/watch?v=GxprvrFQpiE

Managing a multi million dollar business category.Managing a team of 6 people including 2 Account Managers, 1 Product Manager, 2 Technical Managers, 1 Field Team leader and 3 Field Team members (field team were indirect reports).Responsible for all sales and marketing activities for the telecommunications category including, pricing, product mix, relationship management, strategy, tactical planning, marketing, channel relationships, service and PR.

I created the online content strategy to support TelstraClear’s Local Loop Unbundling project (based on VDSL2 technology) as well as their mobile play. When this consultancy period was completed I was asked to take up a permanent role and manage the implementations from the plan created during the consultancy.I was responsible for creating and executing the vision, mission and strategy of TelstraClear’s largest consumer offering to be launched in the last five years, Clearnet (www.clearnet.co.nz). During this period I worked closely with Telstra OZ to understand the model and strategy of Bigpond. I was responsible for social networks and site forums, and as such worked with MySpace NZ and Fox Interactive as well as being the head moderator for Clearnet’s own forums.Responsible for all partnership selections, negotiations and relations for the Clearnet site including the highest levels of companies such as Mediaworks (TV3), TVNZ, APN, Fairfax, Microsoft, Weta, Sony CE, and NZPA as well as Bigpond, Fox Interactive Ltd, TV1, Warner Brothers Interactive, Activision- Blizzard and IMG.Budget responsibility for the million dollar project and ongoing development of the site and during this period decreased costs for content by 150k/year.Creative lead and Executive Producer for all exclusive video content for the site including live streaming broadcast for this year’s Armageddon Expo. Also acted as interviewer for US celebrities during this event.I managed all NZ “celebrity” endorsements and participation and through this gained a wide network of contacts and friends including Jaquie Brown, Greg Broadmore (Weta Workshop artist), Magnus Hjert (head of Weta Studios Online), David Farrier, Midnight Youth and many more.

RoleCreated a customer centric concept for churn reduction and revenue increase that will add approx NZ$4 million year on year.Established direct online customer communications through “Geekzone” as the first major provider to use online forums to help customers. This has been a major boon to the company’s image.Lead for creating TCL’s Consumer Voice strategy planned for 08-09. Responsible for creating concept for Big Back Yard phase2 which led tosignificant customer growth for FY08-09.

Development of online sales/marketing tools for Telecom to increase accuracy and productivity in the sales channel as well as systems to create more attractive and compelling offers. Created online bid response tool that has reduced the response time by up to 40% while making the customers segment more profitable. Key marketing contact for all RFP (request for proposals) bids. Including DR report to Theresa Gattung for TVNZ account, together with our account director. Virtual Team leader for 10 project/product staff. One of the main leads responsible for some of Telecom Mobile’s most prioritised and anticipated products and services (including VOIP, Handset strategies, Roaming, Data networks). During my period in Telecom Wired, I also successfully helped construct the product and marketing offer for Telecom’s “Work Anywhere” suite.

RoleDevelopment of online sales/marketing tools for Telecom to increase accuracy and productivity in the sales channel as well as systems to create more attractive and compelling offers.Key marketing contact for all RFP (request for proposals) bids. Including DR report to Theresa Gattung for TVNZ account, together with our account director.Virtual Team leader for 10 project/product staff.Special Achievements (outside of role fulfillment)Created online bid response tool called “Deal Maker” that has reduced the response time by up to 40% while making the customers segment more profitable. As a testament to the tools flexibility and implementation, it is still used at Spark today. One of the main leads responsible for some of Telecom Mobile’s most prioritised and anticipated products and services (including VOIP, Handset strategies, Roaming, Data networks).During my period in Telecom Wired, I also successfully helped construct theproduct and marketing offer for Telecom’s “Work Anywhere” suite.

Created Nordic Market presence for the world no.2 mobile game publisher and developer, by establishing their Nordic office.Lead all negotiations, consulting with the Nordic Telcos including Telia, Sonera, Netcom, Tele2, Telenor, Telia DK, Sonofon, TDC for gaming content.Established personal network within the mobile gaming industry and within service providers throughout Europe and Asia.

I managed several important accounts for Telia Sonera and completed several successful bids including bids for major constructions companies, banks, as well as several medium sized entities.I increased revenue on my current accounts by approximately 10% p/a and had one of the highest "won bids" ratios in the entire Account Management Team.

Negotiated more than 50 consumer content provider agreements for online/mobile portals including major international players within a 6 monthly period exceeding original target by roughly 50%. Lead negotiator for Telia Sonera's online portal concept (code name Excalibur), aimed at creating a single platform for 4 different online content portals. The main suppliers were MTV, Universal-Vivendi, Nokia Interactive Media, THQ (worlds second largest game developer/publisher), MForma Inc, Ladbrooks and Canal Plus Interactive. Established personal network within the content industry and the MVNO's throughout Europe. As an internal consultant I was asked to review performance of our Nordic markets to prepare for the launch of 3G and next gen broadband services. I established a network of market managers for the Nordic region and through new processes added cost efficiencies (decreased spend by 15%) as well as surpassing productivity (Increased by 20%) while maintaining each markets strategic objectives.Lead an internal transformation team aimed at converting a technology driven company in to innovative solution provider lead by the marketing teams (using next gen technology to create value propositions). I was asked to support the Head of Legal to find more efficient ways to sign agreements for the company. In this process I consulted on the guidelines and helped create a template framework agreement for the Nordic region, making it possible for the company to create standardized contracts.Managing 10+ indirect marketing/product reports.

I was responsible for Telia’s “highest end” Mobile brand DOF (Department Of the Future) and was in charge of developing it into a international, sellable solution/brand.I also managed a team of eight people working to produce an advanced communication platform to be sold to other operators. My team and I successfully negotiated a joint venture contract with Cisco to co-sell the product.

I started my career as an IT Sales representative at Telia Sonera, during this time I created several training materials and courses for the store I was working in. After seeing a sales increase of over 100% week on week, for our most sophisticated mobile subscription DOF, I was asked to create a training course for the company's more than 40 stores and was subsequently offered the role as International Product & Brand Manager for DOF.

Diploma, Business Finance

Activities and Societies: IHM Alumni

Certificates

UMTS overview course, Sweden, Apis Training (http://www.apis.se/) GPRS overview course, Sweden, Apis training GSM overview course, Sweden.