Pete Harrison Email & Phone Number

Run my own consulting firm with over 50 clients, formerly serving as Fractional CMO, now as Media and TV Advisor.Active Clients:- Aven - credit cards (TV)- DSW - largest shoe retailer (TV)- Erie Home - home construction (TV)- Form Kitchens - remodeling startup- Gondola AI - travel AI startup - Nourish - dietician referral (TV)- Thrive Market - online grocer (TV)Previous B2C Clients:- Abruzzo Cibus - Italian cooking school - Backcountry - Interim VP Performance, outdoor ecommerce, ACQUIRED BY CSC (TV)- Blinkist - book app, ACQUIRED BY GO1 (TV)- Choose Energy - energy marketplace, ACQUIRED BY RED VENTURES- City Mattress - retail stores (TV)- Clutter - moving app (TV)- Current - banking app (TV)- Dogtopia - doggie daycare (TV)- Ethos Life - Fractional CMO, insurance (TV)- Figure - loans (TV)- Global Wine - VP Marketing, national wine - Grove - sustainable ecommerce, IPO (TV)- Hero Bread - food ecommerce (TV)- Instacart - largest grocery delivery (TV) -MasterClass - online learning (TV)- NerdWallet - Interim CMO, personal finance, IPO (TV)- Outdoorsy - Interim VP Performance Marketing, RV marketplace (TV)- Pair - eyewear ecommerce (TV)- PetMeds - pet ecommerce (TV)- Prose - haircare ecommerce (TV)- Remix AI - image AI startup- Stio - activewear ecommerce (TV)- Thumbtack - home marketplace app (TV)- TripIt - VP Marketing, travel app, ACQUIRED BY CONCUR (TV)- Upstart - loans (TV)- WGT - VP Marketing, gaming app, ACQUIRED BY TOPGOLF/CALLAWAY (TV)- Wineries - Limerick Lane, Meadowcroft, Seghesio (Sonoma)Previous B2B Clients:- Airkit - mobile no-code- ClickUp - B2B productivity (TV) - Freebird - VP Marketing, flight rebooking, ACQUIRED BY CAPITALONE - Golden State Lumber - building (Sonoma)- JobScore - recruiting - Kespry - VP Marketing, drone startup- Novi Connect - beauty marketplace (Sonoma)- Productiv - Interim VP Marketing, SaaS analytics - SPMB - exec recruiter- Square - mobile payments (TV)

Columbus, Ohio, Us

Advising CMO, VP and marketing leads across performance and brand media and measurement. DSW is a public company and the top US shoe retailer with over 500 retail stores and over $3B annual sales.

Los Angeles, California, Us

Helping online grocer startup find their audience on Streaming TV and Audio.

San Francisco, California, Us

Assisting home equity credit card startup with their TV advertising and testing.

Helping early-stage travel AI startup go to market.

New York City, Us

Assisting top dietician website to scale marketing, including testing Streaming TV and Audio.

Toledo, Ohio, Us

Helping large national home construction company test and scale Streaming and Linear TV advertising.

San Diego, California, Us

Advised new B2B business productivity platform on TV advertising as part of overall branding and performance strategy. Raised over $500M at $3.6B valuation from A16Z and Tiger.

Austin, Tx, Us

Advising San Francisco startup that's streamlining the design process for home renovations. Early-stage seed funding.

San Francisco, Ca, Us

Advised CMO, VP and marketing leads across performance and brand channels, with a focus on Linear and Streaming TV and Audio media campaigns. Instacart is the market leader in grocery delivery and a public company with over $3B annual sales.

New York City, New York, Us

Advised fintech on growing home equity loan business (HELOC) by scaling performance TV. Over $1.5B funding and $3B valuation.

Advised AI startup co-founders to grow their generative AI image app using paid acquisition channels.

Phoenix, Az, Us

Helped fast-growing dog daycare franchise, with over 250 locations, to improve brand and performance with Streaming TV advertising.

Bonita Springs, Florida, Us

Ran positive impact of Streaming TV advertising on sales at regional retail stores on the East coast.

Austin, Us

Assisted home cleaning startup to test performance TV advertising on OTT and Linear TV channels.

Delray Beach, Florida, Us

Advised CEO and VP Marketing at pets pharmaceutical ecommerce to optimize and scale OTT, Audio and Linear TV channels. Public company with over $250M annual revenue.

San Francisco, California, Us

Helped leader in B2B event planning as they scale their B2C consumer event business by testing OTT TV advertising. Public company with $1B market valuation.

San Mateo, Ca, Us

Advised large personal loans fintech leader to scale performance marketing, including OTT. Recent $144M funding and IPO with $2B market valuation.

San Francisco, California, Us

Advised multiple marketing leaders at large home services network to help scale their online and offline marketing channels, including a turnaround of streaming and linear TV advertising results, also managed marketing team during executive maternity leave and COVID, all with over 5X increase in monthly spend at a higher ROAS. Recent $150M funding with $1.7B valuation led by Sequoia.

San Francisco, California, Us

Assisted growing low-carb bread company to test Streaming TV advertising channel to help scale performance, revenue and brand. $48M funding thru Series B including The D'Amelio Family Fund and Tom Brady.

New York, Ny, Us

Helped mobile banking app grow thru Streaming TV advertising. Over $350M funding led by A16Z with $2.2B valuation.

Corte Madera, Ca, Us

Served as an executive mentor for a new organization that's driving awareness, growth and investment in startups based in my local Marin and Sonoma counties. My local clients have included Altwork, Golden State Lumber, Novi Connect, Pets Lifeline, and several top wineries.

San Francisco, California, Us

Helped founder and sales advisor revise market positioning of their online marketplace for clean beauty ingredients and sustainable packaging. $51M funding from Tiger Global and MSIV.

Berlin, De

Helped European startup scale their app-based book summaries in the US market via OTT. Raised $35M from Insight. ACQUIRED BY GO1.

Brooklyn, New York, Us

Advised custom haircare ecommerce company on optimizing and scale OTT channel. Raised $25M led by Insight.

New York, New York, Us

Assisted eyewear ecommerce startup to scale revenue by testing, optimizing and scaling OTT to become a top performance channel. Raised $73M led by NEA.

Jackson, Wyoming, Us

Helped high-end activewear ecommerce brand scale marketing beyond core catalog, including testing and scaling OTT as a viable and incremental performance channel. Raised $23M led by Sandbridge.

San Francisco, California, Us

Assisted the top e-learning platform to grow thru Streaming TV, especially in their peak Q4 seasonal push. $475M funding from Fidelity and others with $2B valuation.

New York City (Soho), Us

Advised leading NFT marketplace to scale their marketing team and channels. OpenSea raised over $500M and is widely recognized as a key company in the Web 3.0 shift towards NFTs, Crypto and Blockchain.

New York, New York, Us

Scaled investment app with OTT advertising test. Titan raised $73M from investors including Will Smith and Jared Leto.

San Francisco, California, Us

Advised car sharing marketplace to scale demand and supply markets. Getaround has raised over $500M from Horizon, SoftBank and other investors.

Advised online diamond startup on building a performance marketing framework, including successful OTT advertising test.

Geyserville, Ca, Us

Advised Sonoma startup producing high-end workstations for home offices, across analytics, performance marketing and testing.

Austin, Tx, Us

Advised RV rental marketplace co-founders on scaling team, performance channels and TV spend over 3X, then transitioned role to full-time SVP Marketing. $195M funding led by Greenspring.

Advised new wine venture during Covid led by marketing agency for the top Broadway shows in New York City.

New York, Ny, Us

Advised healthy pet food startup to expand marketing with launch of OTT. $50M funding from multiple VC firms.

Park City, Ut, Us

Partnered with CMO and new VP to help large outdoor retailer drive growth thru Covid and holiday period. Expanded 15-person Performance marketing team and scaled spend well over $50M annually across both existing performance and newer brand channels, including introducing Streaming TV/Audio and Digital Direct Mail. Backcountry is the largest outdoor ecommerce company, competing with REI, MooseJaw/Walmart and Amazon. ACQUIRED BY CSC ENTERPRISES (Sur La Tabla and One Kings Lane)

Austin, Texas, Us

Assisted founder with early-stage company positioning, fund-raising and go-to-market for unique travel policy and consumer booking solution for corporate travel programs. Updated pitch won the 2018 Plug and Play accelerator contest, with multiple travel/startup industry awards. $1.6M seed funding from Moonshot Capital. ACQUIRED BY FLIGHTCENTRE.

Advised fast-growing HR startup to update positioning across marketing and sales, including customer interviews/survey, competitor differentiation, and updated value props.

San Francisco, Ca, Us

Drove the successful launch and test of DR TV advertising campaign to SMB market for mobile payment systems, and later expanded to consumer CashApp. Over $600M funding and $40B public valuation.

San Francisco, California, Us

Managed successful launch of DR TV advertising at fast-growing healthy-home e-commerce company, including media and creative agency selection, execution, analysis, optimization and results across both Streaming and Linear TV. $475M funding led by Counterpoint with over $1B valuation and then IPO.

Palo Alto, California, Us

Worked with the founding team to manage all aspects of the company launch, from positioning to web to content to lead gen and events, then transitioned to full-time CMO. This SaaS analytics startup was founded by the leader of Google Analytics Enterprise with $73M funding from Accel, Norwest and IVP.

Redwood City, California, Us

Advised on naming, marketing launch, content and leadgen programs for mobile CX startup for contact centers, founded by the founder of RelateIQ with $28M funding led by Accel.

Culver City, California, Us

Drove launch of first TV advertising, including creative and media agency selection. $96M funding thru Series C led by Sequoia.

Austin, Texas, Us

Stepped in as Interim CMO to manage 12-person marketing team to scale online and offline performance, brand and lifecycle programs, including launch of Streaming and Linear TV advertising. In less than one year (during COVID) drove 2X decrease in acquisition costs, 3X increase in ROAS, and 2X increase in brand awareness, on >$2M monthly spend. Transitioned role to full-time VP Marketing. Ethos has raised $400M with $2.7B valuation from General Catalyst, Accel, Sequoia, Softbank...and Jay Z.

Austin, Texas, Us

Assisted co-founders with early-stage company positioning, fund-raising and go-to-market for group travel mobile app. Developed winning pitch for the 2018 Plug and Play accelerator contest. Then pivoted into virtual tour positioning and go-to-market plan.

San Francisco, California, Us

Served as interim CMO that included significant org changes to the 25-person marketing team and a turnaround with 2X higher ROAS and 2X higher monthly spend >$5M. Performance campaigns became significantly profitable thru technology investment and scaled across paid channels including Search, Social, Content and TV. Brand measurement improved by investing in attribution, a new “Turn to the Nerds” brand platform, and expanded linear and streaming TV campaigns. PR Communications built on an industry-leading position with significant SEO impact and more national broadcast coverage. And improved CRM and Research functions to better align marketing and product teams on market segmentation, product launches and business goals. Played active role on management team, reported to Founder/CEO, and transitioned improved marketing function to new full-time CMO. NerdWallet has over 100M visitors and $200M revenue per year from personal finance content, marketplaces and mobile app. $69M Series A funding led by IVP at $5B valuation. IPO.

San Francisco, California, Us

Advised growth marketing team across ramp-up of new paid performance channels (Search, Social, Content, Display, etc.) and then initial tests on Radio and DR TV.

New York, Ny, Us

Helped successful ticketing mobile app build on their growth by launching and optimizing DR TV advertising campaign.

Petaluma, Ca, Us

Advised largest building supplier in Northern California across 10 locations to develop a detailed marketing plan and make a case for an expanded marketing team, which has since been hired and has already implemented new branding, new website, multi-lingual marketing, and partner co-marketing.

San Francisco, Ca, Us

Helped top Silicon Valley executive search firm to develop content marketing and establish trackable lead gen process to run marketing tests across web, social and email channels, and then hire full-time marketing team.

Sonoma, Us

Assisted former winery client team to expand DTC (direct-to-consumer) business thru tasting room, wine club, corporate, social, email and testing paid channels.

Helped founder with early-stage company positioning and initial marketing programs, for a new marketing platform and tools that help marketers more easily engage with social media influencers. ACQUIRED BY OUTLOUD.

Cambridge, Ma, Us

Ran marketing at innovative travel startup with consumer and corporate travel and credit card solutions, including market positioning, brand development, content marketing, acquisition and lead gen campaigns, sales tools, conferences, and PR. $16M funding by General Catalyst, Accomplice, Slow Capital, Amex Ventures, Citi Ventures. ACQUIRED BY CAPITAL ONE.

Healdsburg, Ca, Us

Helped highly-acclaimed Sonoma winery to build their web, email and social marketing and maximize brand and sales opportunities by leveraging high wine ratings, variety of lifestyle partners, and influencers across food, music and sports. Wine Spectator Top 100 Wines in 2018.

Expanded Italian cooking school consumer marketing by testing online, search and social marketing campaigns as alternative to Groupon promotions.

San Diego, California, Us

Advised the market-leader in pet retail with best practices across growth, content and social marketing. Provided analysis and recommendations to several business teams across digital marketing, recurring sales, in-store expansion, and new content launches.

Yountville, California, Us

Growth Marketing related to search and social content to drive consumers, producers and investors to a media and crowd-raising platform that helps to foster innovation in the food industry. $2M Angel funding.

San Francisco, Ca, Us

Helped SF startup expand high-end no-brew coffee product via commerce, growth marketing, content, and paid acquisition campaigns. $6M seed funding from Charles River Ventures and Y Combinator.

San Antonio, Texas, Us

Launched and ran marketing at commercial drone startup, including vertical marketing strategy and lead generation campaigns across online and offline channels. Developed all brand and content digital assets, including unique DronesAtWork content news site. Kespry has become clear leader in the commercial drone market, growing from 20 to 80 employees and 0 to 20 sales people during my time. Successfully transitioned my part-time role to a CMO and 5-person marketing team. $70M funding from Lightspeed, DCM, Cisco. Acquired by Firmatek.

San Francisco, California, Us

Advised founders at ATS (Applicant Tracking Software) recruiting startup across growth marketing, analytic metrics, acquisition programs, and customer video testimonials. Transitioned programs to full-time growth marketing and sales team.

San Francisco, California, Us

Assisted mobile app startup to develop their positioning, ASO app store listings, product funnel metrics, and run mobile acquisition tests.

Palo Alto, Ca, Us

Advised founding team at early-stage consumer technology startup focused on WiFi and IOT (Internet of Things) by helping with positioning, target audiences, growth marketing, launch plan and ASO appstore listings. General Catalyst investment. ACQUIRED BY ASURION.

Chicago, Il, Us

Helped Bandwidth build their growth marketing practice by advising on client marketing projects. Bandwidth brings big brand thinking to rapid-growth companies in the Chicago market.

San Francisco, Ca, Us

Helped alternative energy marketplace manage their large paid acquisition channels, including paid search SEM, Facebook social advertising, LinkedIn content marketing, AdRoll retargeting, launch of new mobile responsive site, and Optimizely site testing. $25M Series C funding led by Kleiner Perkins. ACQUIRED BY RED VENTURES FOR ABOUT $100M.

Oakland, Ca, Us

Assisted social betting and sports messaging mobile app with launch strategy, paid acquisition campaigns, and investor positioning and presentations. $1M Angel funding.

Created and ran small marketing conference for top consultants and founders to exchange latest ideas on marketing, sales and technology, see www.sonomacon.com

Napa, Ca, Us

Improved online marketing, tracking and SEO and SEM for top wineries including Seghesio and Chamisal.

Remote, Us

Recruited as advisor at Cunningham Collective for virtual micro-consulting projects with other experts on marketing, brand and acquisition strategies for clients.

New York, New York, Us

Assisted online healthcare company to rapidly scale paid acquisition for January deadline period, by independently launching and managing large new native content and email advertising campaigns. $728M Series A funding led by Fidelity, Google and Peter Thiel.

San Francisco, Ca, Us

Ran all marketing at mobile sports gaming start-up for market-leading WGT Golf and WGT Baseball games. Drove all acquisition, engagement and monetization across desktop, social and mobile platforms. Responsible for acquiring and monetizing over 20M users from over 50 online, social, mobile, email, radio and DR TV channels. Company shifted from desktop to mobile app focus. Worked closely with founders on senior management team with full budget, revenue and ROI responsibility. Raised $20m from Battery, Icon and Panorama. ACQUIRED BY TOPGOLF/CALLAWAY.

Assisted large Sonoma family winery in helping shift to DTC (Direct to Consumer) model thru combination of online marketing, search marketing SEM/SEO, email marketing, and wine club revenue analysis and optimization. Wine Spectator Top 100 Wines in 2016. ACQUIRED BY CRIMSON WINES.

Formerly Italy Luxury Family Hotels. Helped Italian travel book leverage their content on new booking web site with SEO and SEM projects.

Sonoma, Us

Advised founder of boutique winery with several labels (Magito, Meadowcroft, Thomas Henry) with branding, positioning, new web sites, email and search marketing, including launch of retail tasting room in Cornerstone facility.

San Francisco, Ca, Us

Launched and ran marketing for this innovative mobile social travel startup. Worked closely with founders, responsible for branding, positioning, breakthru PR, acquisition and engagement thru company's shift from desktop to mobile app, with over 5M users. Helped build, launch and market TripIt Pro and TripIt for Business that drove company monetization. Raised $13M from Azure and O’Reilly Alpha. ACQUIRED BY CONCUR FOR $120M.

Launched and ran marketing and business development for this wine startup that operates national wine business for Food & Wine magazine, celebrity chef Michael Chiarello's NapaStyle, the New York Times, and Williams-Sonoma. Heavy emphasis on online marketing, site optimization, email, catalog and traditional print and direct mail. Helped grow business from launch to over 25K paying wine club members and customers with over $5M in annual wine sales.

Assisted Dan Whaley and founding team at cleantech startup reducing carbon levels, including naming, positioning, website and launch strategy.

San Francisco, Ca, Us

Assisted alternative skateboarding startup with building the SEO and SEM content and advertising campaigns to drive ecommerce sales.

Advised founder to develop the concept and launch an online regional coupon service with local media partners.

New York, Ny, Us

Assisted high-end cosmetics retailer with building online, search and email programs to drive ecommerce sales.

Us

Helped B2B telecomm company reposition their brand to be about customer success and leverage that in online, email and direct mail programs to small businesses to improve sales and retention. ACQUIRED BY TELEPACIFIC.

Los Angeles, California, Us

Helped upscale beauty and adult products company with online marketing, analytics and search marketing. ACQUIRED BY DIAMOND PRODUCTS.

Assisted pharmaceutical startup to increase and optimize ecommerce sales thru online, search and email marketing.

Us

Assisted recruiting media company in moving popular career guide content online with free and paywall subscription flows, as well as organic SEO and paid SEM marketing campaigns. ACQUIRED BY UNIVERSUM/TALEO.

Played key roles at the company that moved the travel market online. Helped re-position and re-brand ITN to GetThere for successful IPO, then worked to establish both the category and company via Marketing and PR programs. GetThere was acquired by and merged with Travelocity, where I went on to run marketing for their online travel product lines, GetThere and Travelocity Business, managing a 10-person marketing team and supporting a 30-person sales team across channels with over $100M annual revenue. Also launched and managed a new 12-person Consulting business to drive online adoption and revenue, and created the plan that launched Travelocity Business. IPO AND ACQUIRED BY SABRE FOR $750M.

Ran marketing for Memco Software security startup, including online marketing, product marketing, public/analyst relations and sales support. Responsible for launch of Secured product line that helped transition company from server security and single sign-on to lighter partner solutions for firewall, email and application servers. IPO AND ACQUIRED BY PLATINUM FOR $437M.

Us

Product Marketing for the antivirus and security product line at Cheyenne Software. Launched industry-first email anti-virus solutions that helped grow annual sales by 5X. Also helped launch company's first consumer/retail products. ACQUIRED BY COMPUTER ASSOCIATES FOR $1.2B.

Education record

Education record

Bsba, Business