Pete Harrison Email and Phone Number
Pete Harrison's Location
Sonoma, California, United States, United States
Pete Harrison's Contact Details
Pete Harrison work email
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About Pete Harrison
As a former VP Marketing and CMO, I specialize in helping startups grow their marketing, with an expertise in performance media and TV advertising. My experience includes 80+ total companies, 40+ TV launches, 10+ leadership roles, and 20+ exits. I've managed over 40 launches of TV advertising, with many of the largest Streaming/OTT advertisers in the world, including DSW, Grove, Instacart, Masterclass, Nerdwallet, Square, Thumbtack, etc.I've had over 10 VP Marketing or CMO leadership roles, across B2C (Travelocity, TripIt, WGT, Global Wine, Nerdwallet, Ethos Life, Backcountry) and B2B (GetThere, Kespry, Freebird, Productiv).Some key client roles...- Backcountry, Interim VP Performance - 6 mos, 15-person team, max spend >$10/mo, with $1B peak Covid annual sales - Ethos, Interim CMO - 12 mos, 10-person team, 2X higher ROAS, 4X higher spend >$10M/mo, with $3B valuation - Nerdwallet, Interim CMO - 18 mos, 25-person team, 2X higher ROAS, 3X higher spend >$10M/mo in 2021, with IPO in 2022I've contributed to over 20 client exits to date, including: Backcountry/CSC, Blinkist/GO1, Grove/IPO, Kespry/Firmatek, Shep/FlightCentre, Nerdwallet/IPO, Freebird/CapOne, WeFind/OutLoud, Choose Energy/RedVentures, WGT/Topgolf, Seghesio/Crimson, Jimmyjane/Diamond, TripIt/Concur, WetFeet/Universum, Arrival/TelePacific, GetThere/IPO, GetThere/Travelocity-Sabre, Memco/IPO, Memco/Platinum-Computer Associates, Cheyenne/IPO, Cheyenne/Computer AssociatesMy experience includes…- Strategy - product-market fit, segmentation, launch, channels- Branding - positioning, value props, messaging, measurement - Acquisition - CPC, CPA, CPI, CAC, ROAS, LTV- Performance - search, affiliate, social, content, retargeting, display, video, audio, app- Attribution - models, incrementality, MTA, MMM- Growth - A/B testing, funnel optimization, CRO- Content - strategy, SEO, social, community- Mobile - ad networks, app store, MTA/MAT, ASO- TV - DR TV, OTT, streaming TV, linear TV, connected TV, CTV- Offline - direct mail, radio, print, display, events, sponsorships- Lifecycle - email, push, notifications, SMS- Marketplaces - two-sided supply and demand - Gaming - virtual goods, monetization, DAU, MAU, ARPU- B2B - sales teams, demand generation, lead scoring, ABM, CRM- PR - media, blogger, influencers, analysts, speaking, awards- Finance - budgeting, analytics, analysis- Management - exec teams, boards, teams, hiring, coaching, mentoring
Pete Harrison's Current Company Details
Pete Harrison Work Experience Details
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Startup Marketing AdvisorRunning Start Marketing Jan 2005 - PresentRun my own consulting firm with over 50 clients, formerly serving as Fractional CMO, now as Media and TV Advisor.Active Clients:- Aven - credit cards (TV)- DSW - largest shoe retailer (TV)- Erie Home - home construction (TV)- Form Kitchens - remodeling startup- Gondola AI - travel AI startup - Nourish - dietician referral (TV)- Thrive Market - online grocer (TV)Previous B2C Clients:- Abruzzo Cibus - Italian cooking school - Backcountry - Interim VP Performance, outdoor ecommerce, ACQUIRED BY CSC (TV)- Blinkist - book app, ACQUIRED BY GO1 (TV)- Choose Energy - energy marketplace, ACQUIRED BY RED VENTURES- City Mattress - retail stores (TV)- Clutter - moving app (TV)- Current - banking app (TV)- Dogtopia - doggie daycare (TV)- Ethos Life - Fractional CMO, insurance (TV)- Figure - loans (TV)- Global Wine - VP Marketing, national wine - Grove - sustainable ecommerce, IPO (TV)- Hero Bread - food ecommerce (TV)- Instacart - largest grocery delivery (TV) -MasterClass - online learning (TV)- NerdWallet - Interim CMO, personal finance, IPO (TV)- Outdoorsy - Interim VP Performance Marketing, RV marketplace (TV)- Pair - eyewear ecommerce (TV)- PetMeds - pet ecommerce (TV)- Prose - haircare ecommerce (TV)- Remix AI - image AI startup- Stio - activewear ecommerce (TV)- Thumbtack - home marketplace app (TV)- TripIt - VP Marketing, travel app, ACQUIRED BY CONCUR (TV)- Upstart - loans (TV)- WGT - VP Marketing, gaming app, ACQUIRED BY TOPGOLF/CALLAWAY (TV)- Wineries - Limerick Lane, Meadowcroft, Seghesio (Sonoma)Previous B2B Clients:- Airkit - mobile no-code- ClickUp - B2B productivity (TV) - Freebird - VP Marketing, flight rebooking, ACQUIRED BY CAPITALONE - Golden State Lumber - building (Sonoma)- JobScore - recruiting - Kespry - VP Marketing, drone startup- Novi Connect - beauty marketplace (Sonoma)- Productiv - Interim VP Marketing, SaaS analytics - SPMB - exec recruiter- Square - mobile payments (TV)
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Media AdvisorDsw Designer Shoe Warehouse Jun 2024 - PresentColumbus, Ohio, UsAdvising CMO, VP and marketing leads across performance and brand media and measurement. DSW is a public company and the top US shoe retailer with over 500 retail stores and over $3B annual sales.
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Tv AdvisorThrive Market Dec 2024 - PresentLos Angeles, California, UsHelping online grocer startup find their audience on Streaming TV and Audio. -
Tv AdvisorAven Dec 2024 - PresentSan Francisco, California, UsAssisting home equity credit card startup with their TV advertising and testing. -
Marketing AdvisorGondola Ai Oct 2024 - PresentHelping early-stage travel AI startup go to market. -
Marketing AdvisorNourish Oct 2024 - PresentNew York City, UsAssisting top dietician website to scale marketing, including testing Streaming TV and Audio. -
Tv AdvisorErie Home Dec 2023 - PresentToledo, Ohio, UsHelping large national home construction company test and scale Streaming and Linear TV advertising. -
Tv AdvisorClickup Apr 2022 - Dec 2024San Diego, California, UsAdvised new B2B business productivity platform on TV advertising as part of overall branding and performance strategy. Raised over $500M at $3.6B valuation from A16Z and Tiger. -
Marketing AdvisorForm Kitchens Mar 2021 - Dec 2024Austin, Tx, UsAdvising San Francisco startup that's streamlining the design process for home renovations. Early-stage seed funding. -
Media AdvisorInstacart Mar 2024 - Nov 2024San Francisco, Ca, UsAdvised CMO, VP and marketing leads across performance and brand channels, with a focus on Linear and Streaming TV and Audio media campaigns. Instacart is the market leader in grocery delivery and a public company with over $3B annual sales. -
Tv AdvisorFigure Apr 2023 - Oct 2024New York City, New York, UsAdvised fintech on growing home equity loan business (HELOC) by scaling performance TV. Over $1.5B funding and $3B valuation. -
Marketing AdvisorRemixai Mar 2024 - Sep 2024Advised AI startup co-founders to grow their generative AI image app using paid acquisition channels. -
Tv AdvisorDogtopia Feb 2024 - Sep 2024Phoenix, Az, UsHelped fast-growing dog daycare franchise, with over 250 locations, to improve brand and performance with Streaming TV advertising. -
Tv AdvisorCity Mattress Dec 2023 - Aug 2024Bonita Springs, Florida, UsRan positive impact of Streaming TV advertising on sales at regional retail stores on the East coast. -
Tv AdvisorHomeaglow Oct 2023 - May 2024Austin, UsAssisted home cleaning startup to test performance TV advertising on OTT and Linear TV channels. -
Tv AdvisorPetmeds® May 2022 - Apr 2024Delray Beach, Florida, UsAdvised CEO and VP Marketing at pets pharmaceutical ecommerce to optimize and scale OTT, Audio and Linear TV channels. Public company with over $250M annual revenue. -
Tv AdvisorEventbrite Aug 2023 - Mar 2024San Francisco, California, UsHelped leader in B2B event planning as they scale their B2C consumer event business by testing OTT TV advertising. Public company with $1B market valuation. -
Marketing AdvisorUpstart May 2021 - Mar 2024San Mateo, Ca, UsAdvised large personal loans fintech leader to scale performance marketing, including OTT. Recent $144M funding and IPO with $2B market valuation. -
Marketing AdvisorThumbtack Jun 2019 - Mar 2024San Francisco, California, UsAdvised multiple marketing leaders at large home services network to help scale their online and offline marketing channels, including a turnaround of streaming and linear TV advertising results, also managed marketing team during executive maternity leave and COVID, all with over 5X increase in monthly spend at a higher ROAS. Recent $150M funding with $1.7B valuation led by Sequoia. -
Tv AdvisorHero Bread Jul 2023 - Jan 2024San Francisco, California, UsAssisted growing low-carb bread company to test Streaming TV advertising channel to help scale performance, revenue and brand. $48M funding thru Series B including The D'Amelio Family Fund and Tom Brady. -
Tv AdvisorCurrent May 2023 - Dec 2023New York, Ny, UsHelped mobile banking app grow thru Streaming TV advertising. Over $350M funding led by A16Z with $2.2B valuation. -
Executive Network MemberMarin Sonoma Impact Ventures Jan 2021 - Sep 2023Corte Madera, Ca, UsServed as an executive mentor for a new organization that's driving awareness, growth and investment in startups based in my local Marin and Sonoma counties. My local clients have included Altwork, Golden State Lumber, Novi Connect, Pets Lifeline, and several top wineries. -
Marketing AdvisorNovi Connect Apr 2023 - Apr 2023San Francisco, California, UsHelped founder and sales advisor revise market positioning of their online marketplace for clean beauty ingredients and sustainable packaging. $51M funding from Tiger Global and MSIV. -
Tv AdvisorBlinkist Oct 2022 - Apr 2023Berlin, DeHelped European startup scale their app-based book summaries in the US market via OTT. Raised $35M from Insight. ACQUIRED BY GO1. -
Tv AdvisorProse, A Public Benefit Corporation May 2022 - Dec 2022Brooklyn, New York, UsAdvised custom haircare ecommerce company on optimizing and scale OTT channel. Raised $25M led by Insight. -
Tv AdvisorPair Eyewear Feb 2022 - Dec 2022New York, New York, UsAssisted eyewear ecommerce startup to scale revenue by testing, optimizing and scaling OTT to become a top performance channel. Raised $73M led by NEA. -
Marketing AdvisorStio® Jan 2022 - Dec 2022Jackson, Wyoming, UsHelped high-end activewear ecommerce brand scale marketing beyond core catalog, including testing and scaling OTT as a viable and incremental performance channel. Raised $23M led by Sandbridge. -
Tv AdvisorMasterclass Oct 2021 - Dec 2022San Francisco, California, UsAssisted the top e-learning platform to grow thru Streaming TV, especially in their peak Q4 seasonal push. $475M funding from Fidelity and others with $2B valuation. -
Marketing AdvisorOpensea Jan 2022 - Nov 2022New York City (Soho), UsAdvised leading NFT marketplace to scale their marketing team and channels. OpenSea raised over $500M and is widely recognized as a key company in the Web 3.0 shift towards NFTs, Crypto and Blockchain. -
Tv AdvisorTitan Nov 2021 - Jul 2022New York, New York, UsScaled investment app with OTT advertising test. Titan raised $73M from investors including Will Smith and Jared Leto. -
Marketing AdvisorGetaround Dec 2021 - May 2022San Francisco, California, UsAdvised car sharing marketplace to scale demand and supply markets. Getaround has raised over $500M from Horizon, SoftBank and other investors. -
Marketing AdvisorRarecarat Apr 2021 - Apr 2022Advised online diamond startup on building a performance marketing framework, including successful OTT advertising test.
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Marketing AdvisorAltwork Mar 2021 - Apr 2022Geyserville, Ca, UsAdvised Sonoma startup producing high-end workstations for home offices, across analytics, performance marketing and testing. -
Interim Vp Performance MarketingOutdoorsy Dec 2020 - Oct 2021Austin, Tx, UsAdvised RV rental marketplace co-founders on scaling team, performance channels and TV spend over 3X, then transitioned role to full-time SVP Marketing. $195M funding led by Greenspring. -
Marketing AdvisorBroadway Wine Club Sep 2020 - Sep 2021Advised new wine venture during Covid led by marketing agency for the top Broadway shows in New York City. -
Tv AdvisorOllie Pets Jan 2021 - Jul 2021New York, Ny, UsAdvised healthy pet food startup to expand marketing with launch of OTT. $50M funding from multiple VC firms. -
Interim Vp Performance MarketingBackcountry.Com Aug 2020 - May 2021Park City, Ut, UsPartnered with CMO and new VP to help large outdoor retailer drive growth thru Covid and holiday period. Expanded 15-person Performance marketing team and scaled spend well over $50M annually across both existing performance and newer brand channels, including introducing Streaming TV/Audio and Digital Direct Mail. Backcountry is the largest outdoor ecommerce company, competing with REI, MooseJaw/Walmart and Amazon. ACQUIRED BY CSC ENTERPRISES (Sur La Tabla and One Kings Lane) -
Marketing AdvisorShep Jan 2018 - Dec 2020Austin, Texas, UsAssisted founder with early-stage company positioning, fund-raising and go-to-market for unique travel policy and consumer booking solution for corporate travel programs. Updated pitch won the 2018 Plug and Play accelerator contest, with multiple travel/startup industry awards. $1.6M seed funding from Moonshot Capital. ACQUIRED BY FLIGHTCENTRE. -
Marketing AdvisorSapling Jun 2020 - Sep 2020Advised fast-growing HR startup to update positioning across marketing and sales, including customer interviews/survey, competitor differentiation, and updated value props.
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Tv AdvisorSquare Jan 2020 - Jul 2020San Francisco, Ca, UsDrove the successful launch and test of DR TV advertising campaign to SMB market for mobile payment systems, and later expanded to consumer CashApp. Over $600M funding and $40B public valuation. -
Tv AdvisorGrove Collaborative Jan 2018 - Jan 2020San Francisco, California, UsManaged successful launch of DR TV advertising at fast-growing healthy-home e-commerce company, including media and creative agency selection, execution, analysis, optimization and results across both Streaming and Linear TV. $475M funding led by Counterpoint with over $1B valuation and then IPO. -
Marketing AdvisorProductiv 2019 - 2020Palo Alto, California, UsWorked with the founding team to manage all aspects of the company launch, from positioning to web to content to lead gen and events, then transitioned to full-time CMO. This SaaS analytics startup was founded by the leader of Google Analytics Enterprise with $73M funding from Accel, Norwest and IVP. -
Marketing AdvisorAirkit 2019 - 2020Redwood City, California, UsAdvised on naming, marketing launch, content and leadgen programs for mobile CX startup for contact centers, founded by the founder of RelateIQ with $28M funding led by Accel. -
Tv AdvisorClutter 2019 - 2020Culver City, California, UsDrove launch of first TV advertising, including creative and media agency selection. $96M funding thru Series C led by Sequoia. -
Fractional CmoEthos Life 2019 - 2020Austin, Texas, UsStepped in as Interim CMO to manage 12-person marketing team to scale online and offline performance, brand and lifecycle programs, including launch of Streaming and Linear TV advertising. In less than one year (during COVID) drove 2X decrease in acquisition costs, 3X increase in ROAS, and 2X increase in brand awareness, on >$2M monthly spend. Transitioned role to full-time VP Marketing. Ethos has raised $400M with $2.7B valuation from General Catalyst, Accel, Sequoia, Softbank...and Jay Z. -
Marketing AdvisorTrip Loop 2018 - 2020Austin, Texas, UsAssisted co-founders with early-stage company positioning, fund-raising and go-to-market for group travel mobile app. Developed winning pitch for the 2018 Plug and Play accelerator contest. Then pivoted into virtual tour positioning and go-to-market plan. -
Interim CmoNerdwallet Jan 2017 - Dec 2019San Francisco, California, UsServed as interim CMO that included significant org changes to the 25-person marketing team and a turnaround with 2X higher ROAS and 2X higher monthly spend >$5M. Performance campaigns became significantly profitable thru technology investment and scaled across paid channels including Search, Social, Content and TV. Brand measurement improved by investing in attribution, a new “Turn to the Nerds” brand platform, and expanded linear and streaming TV campaigns. PR Communications built on an industry-leading position with significant SEO impact and more national broadcast coverage. And improved CRM and Research functions to better align marketing and product teams on market segmentation, product launches and business goals. Played active role on management team, reported to Founder/CEO, and transitioned improved marketing function to new full-time CMO. NerdWallet has over 100M visitors and $200M revenue per year from personal finance content, marketplaces and mobile app. $69M Series A funding led by IVP at $5B valuation. IPO. -
Marketing AdvisorNerdwallet 2015 - 2017San Francisco, California, UsAdvised growth marketing team across ramp-up of new paid performance channels (Search, Social, Content, Display, etc.) and then initial tests on Radio and DR TV.
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Tv AdvisorSeatgeek 2019 - 2019New York, Ny, UsHelped successful ticketing mobile app build on their growth by launching and optimizing DR TV advertising campaign. -
Marketing AdvisorGolden State Lumber, Inc 2019 - 2019Petaluma, Ca, UsAdvised largest building supplier in Northern California across 10 locations to develop a detailed marketing plan and make a case for an expanded marketing team, which has since been hired and has already implemented new branding, new website, multi-lingual marketing, and partner co-marketing. -
Marketing AdvisorSpmb 2018 - 2019San Francisco, Ca, UsHelped top Silicon Valley executive search firm to develop content marketing and establish trackable lead gen process to run marketing tests across web, social and email channels, and then hire full-time marketing team. -
Marketing AdvisorMeadowcroft Wines 2018 - 2019Sonoma, UsAssisted former winery client team to expand DTC (direct-to-consumer) business thru tasting room, wine club, corporate, social, email and testing paid channels. -
Marketing AdvisorWefind 2018 - 2019Helped founder with early-stage company positioning and initial marketing programs, for a new marketing platform and tools that help marketers more easily engage with social media influencers. ACQUIRED BY OUTLOUD.
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Vp MarketingFreebird 2016 - 2019Cambridge, Ma, UsRan marketing at innovative travel startup with consumer and corporate travel and credit card solutions, including market positioning, brand development, content marketing, acquisition and lead gen campaigns, sales tools, conferences, and PR. $16M funding by General Catalyst, Accomplice, Slow Capital, Amex Ventures, Citi Ventures. ACQUIRED BY CAPITAL ONE. -
Marketing AdvisorLimerick Lane Cellars 2015 - 2019Healdsburg, Ca, UsHelped highly-acclaimed Sonoma winery to build their web, email and social marketing and maximize brand and sales opportunities by leveraging high wine ratings, variety of lifestyle partners, and influencers across food, music and sports. Wine Spectator Top 100 Wines in 2018. -
Marketing AdvisorAbruzzo Cibus 2017 - 2017Expanded Italian cooking school consumer marketing by testing online, search and social marketing campaigns as alternative to Groupon promotions.
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Marketing AdvisorPetco 2017 - 2017San Diego, California, UsAdvised the market-leader in pet retail with best practices across growth, content and social marketing. Provided analysis and recommendations to several business teams across digital marketing, recurring sales, in-store expansion, and new content launches. -
Marketing AdvisorBarnraiser.Us 2016 - 2017Yountville, California, UsGrowth Marketing related to search and social content to drive consumers, producers and investors to a media and crowd-raising platform that helps to foster innovation in the food industry. $2M Angel funding. -
Marketing AdvisorSudden Coffee 2016 - 2017San Francisco, Ca, UsHelped SF startup expand high-end no-brew coffee product via commerce, growth marketing, content, and paid acquisition campaigns. $6M seed funding from Charles River Ventures and Y Combinator. -
Vp MarketingKespry 2015 - 2017San Antonio, Texas, UsLaunched and ran marketing at commercial drone startup, including vertical marketing strategy and lead generation campaigns across online and offline channels. Developed all brand and content digital assets, including unique DronesAtWork content news site. Kespry has become clear leader in the commercial drone market, growing from 20 to 80 employees and 0 to 20 sales people during my time. Successfully transitioned my part-time role to a CMO and 5-person marketing team. $70M funding from Lightspeed, DCM, Cisco. Acquired by Firmatek. -
Marketing AdvisorJobscore 2015 - 2017San Francisco, California, UsAdvised founders at ATS (Applicant Tracking Software) recruiting startup across growth marketing, analytic metrics, acquisition programs, and customer video testimonials. Transitioned programs to full-time growth marketing and sales team. -
Marketing AdvisorScreenmeet 2016 - 2016San Francisco, California, UsAssisted mobile app startup to develop their positioning, ASO app store listings, product funnel metrics, and run mobile acquisition tests. -
Marketing AdvisorCatalina Labs 2016 - 2016Palo Alto, Ca, UsAdvised founding team at early-stage consumer technology startup focused on WiFi and IOT (Internet of Things) by helping with positioning, target audiences, growth marketing, launch plan and ASO appstore listings. General Catalyst investment. ACQUIRED BY ASURION. -
Strategic AdvisorBandwidth Marketing 2016 - 2016Chicago, Il, UsHelped Bandwidth build their growth marketing practice by advising on client marketing projects. Bandwidth brings big brand thinking to rapid-growth companies in the Chicago market. -
Marketing AdvisorChoose Energy 2015 - 2016San Francisco, Ca, UsHelped alternative energy marketplace manage their large paid acquisition channels, including paid search SEM, Facebook social advertising, LinkedIn content marketing, AdRoll retargeting, launch of new mobile responsive site, and Optimizely site testing. $25M Series C funding led by Kleiner Perkins. ACQUIRED BY RED VENTURES FOR ABOUT $100M. -
Marketing AdvisorSocialvenu, Inc. 2015 - 2016Oakland, Ca, UsAssisted social betting and sports messaging mobile app with launch strategy, paid acquisition campaigns, and investor positioning and presentations. $1M Angel funding. -
Co FounderSonomacon 2015 - 2015Created and ran small marketing conference for top consultants and founders to exchange latest ideas on marketing, sales and technology, see www.sonomacon.com
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Marketing AdvisorCrimson Wine Group 2015 - 2015Napa, Ca, UsImproved online marketing, tracking and SEO and SEM for top wineries including Seghesio and Chamisal. -
Marketing AdvisorCunningham Collective 2015 - 2015Remote, UsRecruited as advisor at Cunningham Collective for virtual micro-consulting projects with other experts on marketing, brand and acquisition strategies for clients. -
Marketing AdvisorOscar Health 2015 - 2015New York, New York, UsAssisted online healthcare company to rapidly scale paid acquisition for January deadline period, by independently launching and managing large new native content and email advertising campaigns. $728M Series A funding led by Fidelity, Google and Peter Thiel. -
Vp MarketingWgt Media Inc 2010 - 2015San Francisco, Ca, UsRan all marketing at mobile sports gaming start-up for market-leading WGT Golf and WGT Baseball games. Drove all acquisition, engagement and monetization across desktop, social and mobile platforms. Responsible for acquiring and monetizing over 20M users from over 50 online, social, mobile, email, radio and DR TV channels. Company shifted from desktop to mobile app focus. Worked closely with founders on senior management team with full budget, revenue and ROI responsibility. Raised $20m from Battery, Icon and Panorama. ACQUIRED BY TOPGOLF/CALLAWAY. -
Marketing AdvisorSeghesio Family Vineyards Jan 2008 - Jun 2010Assisted large Sonoma family winery in helping shift to DTC (Direct to Consumer) model thru combination of online marketing, search marketing SEM/SEO, email marketing, and wine club revenue analysis and optimization. Wine Spectator Top 100 Wines in 2016. ACQUIRED BY CRIMSON WINES. -
Marketing AdvisorMr And Mrs Italy 2009 - 2010Formerly Italy Luxury Family Hotels. Helped Italian travel book leverage their content on new booking web site with SEO and SEM projects. -
Marketing AdvisorMeadowcroft Wines 2008 - 2010Sonoma, UsAdvised founder of boutique winery with several labels (Magito, Meadowcroft, Thomas Henry) with branding, positioning, new web sites, email and search marketing, including launch of retail tasting room in Cornerstone facility.
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Vp MarketingTripit 2007 - 2010San Francisco, Ca, UsLaunched and ran marketing for this innovative mobile social travel startup. Worked closely with founders, responsible for branding, positioning, breakthru PR, acquisition and engagement thru company's shift from desktop to mobile app, with over 5M users. Helped build, launch and market TripIt Pro and TripIt for Business that drove company monetization. Raised $13M from Azure and O’Reilly Alpha. ACQUIRED BY CONCUR FOR $120M. -
Vp MarketingGlobal Wine Company 2005 - 2010Launched and ran marketing and business development for this wine startup that operates national wine business for Food & Wine magazine, celebrity chef Michael Chiarello's NapaStyle, the New York Times, and Williams-Sonoma. Heavy emphasis on online marketing, site optimization, email, catalog and traditional print and direct mail. Helped grow business from launch to over 25K paying wine club members and customers with over $5M in annual wine sales.
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Marketing AdvisorClimos 2008 - 2009Assisted Dan Whaley and founding team at cleantech startup reducing carbon levels, including naming, positioning, website and launch strategy. -
Marketing AdvisorFreebord Manufacturing 2008 - 2009San Francisco, Ca, UsAssisted alternative skateboarding startup with building the SEO and SEM content and advertising campaigns to drive ecommerce sales. -
Marketing AdvisorBig Fat Coupon 2006 - 2008Advised founder to develop the concept and launch an online regional coupon service with local media partners.
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Marketing Advisor(Malin+Goetz) 2007 - 2007New York, Ny, UsAssisted high-end cosmetics retailer with building online, search and email programs to drive ecommerce sales. -
Marketing AdvisorArrival Communications 2006 - 2007UsHelped B2B telecomm company reposition their brand to be about customer success and leverage that in online, email and direct mail programs to small businesses to improve sales and retention. ACQUIRED BY TELEPACIFIC. -
Marketing AdvisorJimmyjane 2006 - 2007Los Angeles, California, UsHelped upscale beauty and adult products company with online marketing, analytics and search marketing. ACQUIRED BY DIAMOND PRODUCTS. -
Marketing AdvisorAlcis Health, Inc. 2006 - 2006Assisted pharmaceutical startup to increase and optimize ecommerce sales thru online, search and email marketing. -
Marketing AdvisorWetfeet 2005 - 2006UsAssisted recruiting media company in moving popular career guide content online with free and paywall subscription flows, as well as organic SEO and paid SEM marketing campaigns. ACQUIRED BY UNIVERSUM/TALEO. -
Vp MarketingTravelocity 1999 - 2005Played key roles at the company that moved the travel market online. Helped re-position and re-brand ITN to GetThere for successful IPO, then worked to establish both the category and company via Marketing and PR programs. GetThere was acquired by and merged with Travelocity, where I went on to run marketing for their online travel product lines, GetThere and Travelocity Business, managing a 10-person marketing team and supporting a 30-person sales team across channels with over $100M annual revenue. Also launched and managed a new 12-person Consulting business to drive online adoption and revenue, and created the plan that launched Travelocity Business. IPO AND ACQUIRED BY SABRE FOR $750M.
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Director MarketingMemco 1997 - 1999Ran marketing for Memco Software security startup, including online marketing, product marketing, public/analyst relations and sales support. Responsible for launch of Secured product line that helped transition company from server security and single sign-on to lighter partner solutions for firewall, email and application servers. IPO AND ACQUIRED BY PLATINUM FOR $437M. -
Product Marketing ManagerCheyenne Software Jun 1994 - Jan 1996UsProduct Marketing for the antivirus and security product line at Cheyenne Software. Launched industry-first email anti-virus solutions that helped grow annual sales by 5X. Also helped launch company's first consumer/retail products. ACQUIRED BY COMPUTER ASSOCIATES FOR $1.2B.
Pete Harrison Education Details
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St. Thomas University -
San Francisco State University
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Bucknell UniversityBusiness
Frequently Asked Questions about Pete Harrison
What company does Pete Harrison work for?
Pete Harrison works for Dsw Designer Shoe Warehouse
What is Pete Harrison's role at the current company?
Pete Harrison's current role is Marketing, Media and TV Advisor.
What is Pete Harrison's email address?
Pete Harrison's email address is pe****@****hoo.com
What is Pete Harrison's direct phone number?
Pete Harrison's direct phone number is +1 415-378*****
What schools did Pete Harrison attend?
Pete Harrison attended St. Thomas University, San Francisco State University, Bucknell University.
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