As an Executive Coach and Business Innovation Strategist, I’ve had the privilege of working with multinational corporations (MNCs) and startups across various industries. Over the years, I’ve helped organizations at different stages of growth reevaluate their business models, implement transformative strategies, and scale to new levels of success. My expertise lies in guiding companies through modern business complexities, from identifying challenges to developing actionable strategies grounded in innovation and AI.Working closely with senior executives and leadership teams, I specialize in business transformation by assessing operations, identifying growth opportunities, and implementing cutting-edge solutions tailored to each organization’s unique needs. Whether it’s a startup scaling rapidly or a mature organization pivoting in a fast-evolving market, my approach integrates leadership development, business innovation, and AI-driven insights to ensure sustainable success.I’ve successfully coached businesses to: • Reassess their value proposition and competitive positioning to align with market needs and future trends. • Develop and scale innovative business models that are agile and resilient in response to technological disruption and industry shifts. • Implement AI-powered decision-making tools to optimize product development, operations, and customer engagement. • Build leadership capabilities that foster continuous learning, innovation, and high performance. • Transition startups from early-stage operations to scalable enterprises while maintaining operational efficiency and agility.Through hands-on coaching, strategic analysis, and a focus on measurable outcomes, I empower organizations to not just adapt but thrive. My passion is helping businesses unlock their full potential by aligning goals with the fast-changing business landscape and leveraging innovation as a key growth driver.

I am supporting our nation's objective to build the following with an initiative by Ministry of Science, Technology and Innovation (MOSTI), powered by @CradleFund Join me, support me to build :#5000 startup#5 unicorn#2025

Virtual Business Launchpad is a 100-day growth programme whereby entrepreneurs from multiple verticals and countries accelerate their growth within a compressed period of time

WCPCC - championing the voice of SME and GIG Economy

Leading technology company with vast experience in supply chain system, e-commerce, social commerce and focusing in the #digitaleconomy

FintechOpportunityCreating new partnerships New revenue stream Innovative products for new marketAccount ManagementDedicated account managementInteraction with C Level suite Product Marketing Drive new business with new productsCreative marketing of new products into the market

Key role in Celcom :StrategyIdentifying new opportunities and partnerships that drive in-organic growthStrong customer-product-innovation mindset to develop growth strategiesCreating new ideas, including strong execution plans Strategic thinking with strong capabilities of identifying gaps in the market and sizing up opportunitiesProgram ManagementCX Operations Excellence to develop the best in class NPS in the industry Working with key partners to deliver the exceptional customer experience in the Channel Hierarchy Managing the Channel Hierarchy with over 9000 stores in Malaysia Account ManagementOwnership in driving outcomes for strategic programs - from Idea Brief to ImplementationExperienced in managing accounts up to RM500mil Skilful in developing GTM strategies based on continuous sensing of market and customer sentimentsLead collaborative work across multiple functions People LeadershipAbility to effectively work with a variety of organizations, management levels, cultures and personalities and ability to engage at C Level

Key role in Motorola :Account management Managing the Malaysia market for telco accounts Specialising in 3PL/4PL engagementKey account management skill with C Level engagement Device PlanningFull end to end device planning with includes ranging/strategic product planning and exclusivity Engagement in telco and distributor for GTM Product Marketing Managing product portfolio for Malaysia and Brunei market Planning for NPI and after market

Maxis HomeManaging a team of sales people and planning for Maxis Home for 100 condos Sales planning and strategy Cable to home and fiber to home sales Maxis Mobile Managing 3rd party reseller for Mobile, Home and Business products Including Telesales, Door to Door team and Solution Provider