Spearheaded the content strategy development for a range of clients, aligning with their objectives and overall PR campaigns.- Developed and executed content plans for diverse clients, tailoring strategies to align with their unique brand identities and communication goals.- Conducted regular content audits and analysis to measure the performance of campaigns, implementing data-driven insights to refine future strategies.- Initiated and managed successful influencer partnerships, resulting in increased brand awareness and audience engagement.- Played a key role in new business pitches, showcasing the agency's content capabilities

Led the content strategy development for T2 World—a decentralized social network built around reading and writing—to support user acquisition and product development, while establishing and training a content marketing and communications team.• Created content marketing campaigns in preparation for the launch of the alpha product and, in theprocess, boosting the brand’s online community and waitlist to more than 50,000 in under 6 months.• Generated impactful copy for social media, landing pages, blogs, and GitBook that effectivelycommunicated brand messaging, unique value proposition, and key benefits.• Crafted engaging and intuitive user interface copy for web applications that enhanced the user experience and reduced user friction, resulting in increased user adoption and satisfaction.• Developed and monitored an editorial content calendar that ensured a steady flow and high relevancy of new content, especially in thought leadership blog posts. that demonstrated a deep understanding of emerging trends, challenges, and opportunities.

Developed and executed the global content strategy for ViewQwest, Singapore’s next generation broadband provider, helping boost customer acquisition and retention, increase engagement, and amplify campaigns.• Established the brand's reputation as an expert in broadband and telecommunication through targetedcontent strategies aligned with their products and services.• Led the development and training of a content marketing team, establishing a brand style guide andensuring efficiency.• Created of high-quality internal and external communications across multiple channels, including blogs,landing pages, scripts, and social media.• Conceptualized and executed creative marketing campaigns that significantly contributed to increasedcustomer acquisition.

Established, managed, and executed marketing communication initiatives, while working with external and internal stakeholders to drive revenue and user acquisition for Australia's largest online B2B wholesale marketplace.• Led the performance marketing team’s formulation of digital marketing strategies and implementation of campaigns, and increased revenue through in-platform and external advertising.• Supported marketing efforts to manage the brand’s digital presence, maintaining consistency, creatingcontent strategies, content calendars, managing posts and followers, reaching marketing objectives.• Boosted the CRM team in designing user journeys, crafting newsletters and email campaigns, growing customer bases, and hitting targets on ROI, open rates, CTRs and conversions in the process.

Conceptualized and implemented content strategies to support above- and below-the-line marketing efforts, build and engage online communities, and help transform brands into trusted sources of information.• Ensured editorial accuracy, consistency and adherence to in-house style and SEO guides, while reviewing content for technology, science, popular culture, FMCGs and utilities, across multiple brands.• Produced engaging and effective marketing copy for a range of mediums such as press releases, socialmedia content plans, product descriptions, blog articles, electronic direct mail, mobile apps, websitelanding pages and web videos.• Expertly edited and published diverse editorial articles and marketing materials that helped raiseawareness and promote the company's products and services.

Oversaw media and public relations activities for multiple clients, managed brands’ social media presence, established and grew the agency’s media list, and generated leads for new business opportunities.• Maintained consistent monthly media coverage by developing press materials such as press releases,articles, case studies, and research/white papers.• Increased clients’ media coverage by managing relations with target UK & international press throughthe promotion of press releases and articles.• Worked as part of an account team to develop PR activities, and build new business opportunities.

Established and managed a team of content writers and engagement specialists to help grow online communities, conceptualized and launched digital marketing campaigns, and developed content strategies to achieve KPIs.• Increased brand recognition by managing the digital presence of international brands through thecreation of branded content.• Enhanced efficiency of the content creation and engagement process, and the quality of copy byestablishing a style guide based on clients’ strategy and the brand’s identity.• Improved content by leveraging analytics through analytical and social media listening tools.

Published and edited a range of web, mobile-based, and print articles; as well as advertorials, press releases, research reports, blog posts, and communication briefings for various publications and organizations.• Produced and edited feature stories, news reports, and investigative articles with a focus on business and finance, management, lifestyle, technology, and travel; • Produced copy for advertorials, marketing collaterals, press releases, social media assets, and blogs;• Conducted in-depth interviews with story subjects;• Covered press briefings, product launches, and conferences on behalf of publications;• Pitched story ideas to editors and publishers.

Published feature stories, news reports, and investigative articles with a focus on business, finance, and entrepreneurship for Entrepreneur Magazine; and decided on themes and subjects for future issues.• Conducted in-depth interviews with story subjects;• Organized and styled photoshoots; booked photographers, makeup artists, and stylists; • Commissioned stories, edited and fact-checked articles for consistency and tone;• Represented the magazine in press briefings, product launches, and conferences.

Published feature stories, news reports, and investigative articles with a focus on business, finance, and entrepreneurship for Entrepreneur Magazine.