Worked with UK and international clients across multiple sectors, including furniture and homeware, fashion, technology, art, design and culture. Responsibilities include: PR and Media Relations Management - Content Creation: Developed compelling narratives for press releases and social media platforms. - Media Outreach: Pitched stories and press releases, achieving a 30% increase in media coverage.- Relationship Building: Cultivated and maintained strong relationships with journalists and freelancers across various media outlets in the UK, Middle East, and APAC regions.- Market Analysis: Conducted research on market trends and provided insightful analyses. Event Planning and Execution- Event Organisation: Assisted in organising 8+ press previews and breakfasts, talks, workshops, and VIP dinners. - Management: Handled all phases, from pre-event preparation to onsite coordination and post-event follow-up. Influencer Marketing- Influencer Collaboration: Identified and reached out to UK and international influencers for brand ambassador roles and collaborations. - Campaign Management: Negotiated budgets, discussed content, monitored and reported performance. Stakeholder Engagement - Stakeholder Relations: Consistently engaged with clients and key stakeholders within the community. - Business Development: Successfully generated 2 new business leads.

Oversaw the Marketing and Communication team, developing and implementing integrated marketing strategies covering press, social media, events, and design awards. Collaborated with cross-function teams to deliver interior architecture and design services. Successfully served multiple leading Chinese companies across diverse industries, including retail and fashion, consumer electronic goods, commercial and residential properties, medical devices, and financial institutions. Key achievements include: - Acquired 2 new major clients. - Achieved media coverage in 20+ leading design and architecture publications.- The practice received numerous accolades, being awarded and shortlisted in 7+ global design awards.- Launched a new website and established the brand on 3 social media channels.

- Talent mapping and acquisition for commercial property clients, such as Hang Lung Group and Swire Properties. - Established and nurtured strong relationships with clients and candidates.

- Visit Assignments: Visited retail clients’ premises to gather information on service quality, product availability and overall customer experience. - Data Evaluation: Tracked and transmitted data on business performance based on observations - Market Research: Identified customer shopping behaviors and trends.