Peter Allen Email & Phone Number

London, United Kingdom

Working within the residential team, I head domestic and international Sales & Marketing on all our residential projects from 950 unit Television Centre (www.televsioncentre.com) to 160 unit luxury tower in the City One Bishopsgate Plaza (www.onebgp.com) and has included boutique development 5 Rosebery Avenue (www.8over5.co.uk). Other current projects include sites in 200 units in Fulham, 550 units in Southall (Private, BTR and affordable) and 200 units in Croydon (BTR).Latterly I have taken on the management of customer & aftercare teams at Television Centre.

London

Reporting directly to founding partners CEO and COO, responsible for leading all corporate and development sales & marketing initiatives and programmes throughout all phases of the development cycle - domestically and internationally, across all sales channels, managing agency relationships, work-flows and budgets.Wider input into: Acquisitions due diligence and market reporting and analysis; Development management (design team coordination / interior space planning / interior architecture & design); Framework PQQ, ITTs and Case Studies - including Westminster Framework Panel (appointed 2013) and Balfron Tower (with United House/ Telford Homes) competition on behalf of Poplar HARCA (2013/14+); Development Management team input e.g. Business Planning, Marketing Strategy & Budgeting for Hurlingham and Whitechapel Estate developments.

London, United Kingdom

Working for Board Director/ COO and alongside Acquisitions and Development teams to research, acquire, develop and market new build luxury residential developments in central London.Managing corporate and development marketing and managing a network of communications agencies; including Deborah Battsek PR, Saturday, Purple, SVI Design, Studio Mohu, MediaRun (SEO), Visualisation One, Orbit Design, Studio Small, etc.Corporately, I was responsible for managing both off-line activity and the digital platform; including corporate website (for which I managed the redesign and technical redevelopment in 2011), Facebook, Twitter, Pinterest, LinkedIn accounts as well as managing the blog, SEO and PPC.Development marketing includes the production and deliver of marketing budgets, strategy and all deliverable collateral to meet the sales and marketing objectives of each individual site. I am also responsible for managing a significant art and cultural programme centred around the Londonewcastle Project Space in Shoreditch, Londonewcastle Depot and a Street Art Programme. This incorporates the selection and coordination of events/ exhibitions/ shows and happenings throughout the ear with PR coordination aimed at producing positive brand exposure and sentiment in the lifestyle press.

London, United Kingdom

Specialising in providing brand and marketing strategy and solutions for the residential, commercial and retail property industry. Through the line deliverables; including, brand, logo and guidelines, printed and digital collateral, advertising, websites, signage, events, merchandise, and PR coordination (in collaboration with specialist PR agencies).I ran the London office and business and was responsible for P&L, resourcing, managing and extending accounts, client relationships and developing and leading new business pitches.Clients included: Brookfield/ Motcomb Estates/ Eden Shopping Centre, Londonewcastle, St George, Land Securities, Grainger, Helical Bar, The Portman Estate, M&N Communications. AchievementsGross margin growth in business unit from 60 to +75% (2003 - 9)Growing turnover and client base by over 100% during tenureLong client management and retentionSuccessful launch of Eden Shopping Centre - meeting consumer footfall targets for launch period within designated period

Worked for a founder and director of the business, initially at the Head Office in Leeds, in the property marketing team. I provided marketing for a number of prestigious development across the UK; including, but not limited to business parks in Edinburgh, Wakefield and Darlington; residential developments in Leeds and Nottingham; and offices in Liverpool and Sheffield.

Account Manager Ford of Europe, Ford Credit, Ford Customer Services Division, Ford Credit and Stewart-Ford F1. I managed the creation and production of pan-European marketing materials for UK and Europe wide clients.

Founder of multimedia department, responsible for operation, resourcing and P&L.Clients: Visteon, Octagon Motor Sport, Chiltern Railways, Salter, Infogrames, Black & Decker, Sybase, London Transport, BMJ, Jones Lang LaSalle.Achievements• Managed c.£400,000 creative budget• Established profitable new media department. Turnover: £0 - £150,000 in year 1• Widened service offering and competencies of the agency – inc. digital services• Direct responsibility for team of four• Won and delivered first corporate ad campaign for JLL following their merger, to establish a differentiated positioning for the brand.

Ma, Marketing, Distinction

Activities and Societies: Contributed to Student Magazine (Music Section); Undertook a 6 month Marketing project on behalf of Orange plc.

2.1 Bsc (Hons), Management Science

Activities and Societies: P&G marketing prize (1994), Finalist in Shell sponsored marketing competition (1993).