As Deputy Editor, I conceptualize, assign, edit, and write stories for Further Magazine, a new digital media platform focused on ultra-luxury travel, food, art, culture, style, and off-piste adventure on all seven continents.

As a content strategy consultant, I offer a full suite of content and communications services to connect brands to consumers and guide them along all touchpoints on the purchase funnel. My strategic advice has been sought by top luxury and lifestyle brands looking to develop, refine, and execute a content strategy that generates results. Solo and with agency partners, I have launched custom content sites (Further Magazine for Silversea; Rosewood Conversations), awards platforms (Surface Travel Awards), magazine prototypes (Airbnbmag), social media strategies, blogs, and more. I also provide copywriting services for editorial, tactical, and thought leadership campaigns, and create launch narratives for new hotels and other projects, providing them with foundational language for impactful cross-channel storytelling. Current and past clients include Airbnb, Auberge Resorts, Bambu Indah, Century Plaza, Grace Bay Resorts, Hôtel Barrière Fouquet's New York, Hyatt, Kamba African Rainforest Expeditions, KOALA, Marriott, Moxy, Pan Pacific Hotel Group, Rosewood Hotels & Resorts, Sentral, ShermansTravel Media, Shinta Mani Hotels, Silversea, Skylark, Surface Media, The Fifth Avenue Hotel, Twin Farms, and others. For more details, visit www.peterfrankconsulting.com.

Write and edit stories about travel, food, art, design, and other lifestyle subjects for Travel + Leisure, Condé Nast Traveler, Surface Magazine, TripAdvisor, Hideaway Report, Jetsetter.com, and others.

Content strategist and senior editor charged with guiding T+L’s evolution into a multi-platform brand. Special focus on digital/print integration; social media; mobile and tablet; and other brand extensions. Managed two junior editors.• Directed social media strategy, engaging nearly 4 million followers across eight social networks. Total following increased sixfold between December 2012 and February 2015; social referrals to travelandleisure.com accounted for approximately 25% of total traffic as of February 2015, up from 5%. Launched weekly series of live chats on Twitter with an average reach of 2.2 million users.• Worked closely with sales and marketing teams to develop content for integrated programs for clients including BMW, Lenscrafters, Emirates, Westin, and Chase, tying together elements of print, online, social media, and events. Frequently assisted sales team with client presentations.• Led design and launch of T+L’s tablet editions and oversaw monthly publication workflow. Created templates for destination guide apps on mobile and tablet, as well as weekly tablet edition.• Frequent speaker at industry events; topics have included social media, content marketing, and mobile/tablet publishing. Acted as editorial liaison to T+L's Business Travel Advisory Board.• Worked closely with audience development team to analyze metrics and make adjustments to improve performance and engagement.• Played leadership role in print magazine redesign, adding new sections, incorporating user-generated content, and rethinking design and book architecture for greater visual impact. Conceptualized and implemented front-of-book magazine section, “On Our Radar” (8-17 pages per month), which garnered above-average ratings in reader surveys. Wrote and edited articles for the magazine and website.

Directed editorial vision and all content creation for Condé Nast Digital luxury travel site. Presided over major relaunch in May 2008 to add functionality, improve user experience, and boost SEO.• Achieved substantial gains in traffic, engagement, and search referrals during my tenure. Key metrics: - Unique visitors up 117% (1.2 million to 2.7 million) - Organic (non-paid) page views up 130% (1.8 million to 4.1 million). - Page views per session up 56% (3.9 to 6.1). - Monthly referrals from Google up 322% (43,000 to 183,000)• Led content creation, including slideshow features, 200-plus destination guides, and more than 500 short-form videos. Identified opportunities for growth, including syndication partnerships, social media (initiated brand presence on Facebook, Twitter, and Reddit), and integrated marketing programs.• Developed location-based photo iPhone app, Postcard by Concierge.com.• Established worldwide network of correspondents, oversaw content budget, and managed editorial team.• Appeared on national and local television, in print media, and at industry events.

• Assigned, edited, and produced feature and front-of-book stories, with focus on adventure, travel, design, and fashion.• Served as spokesman on national television, including stint at travel correspondent for ESPN2 live morning show “Cold Pizza.”

• Assigned and edited feature and front-of-book stories.• Produced 70-page special section for T+L’s 30th-anniversary issue (September 2001) that was nominated for a National Magazine Award.

• Seven-year editorial career that culminated in News Editor position, responsible for producing Stop Press front-of-book section, focused on current events, consumer travel news, and investigative journalism.• Assigned and edited short- and long-form content and reported and wrote stories. Managed monthly editorial budget and supervised news department.