Peter J. Smith Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

- Responsible for a high-performing marketing and product development team that played a critical role in increasing revenue by 100% within 10 years.- Develop and execute all company marketing initiatives, including business to business marketing, social media, public relations, trade/event marketing, and consumer promotions. - Created two brands from the ground up that are currently being sold in major retailers nationwide.- Manage new product launch process, including product development, positioning, pricing, packaging design, media, consumer promotions, account sell-in, and retailer activation.- Lead a cross-functional product development team that successfully launched 50 new consumer packaged goods items in the last three years.-Oversee and manage annual strategic planning process, including setting the direction for the company and establishing revenue and profit targets. - Own co-manufacture programs, driving increased plant efficiencies and profitability by moving product lines to outside manufacturers.- Manage trade show strategy including booth design, staffing, logistics and on-site lead generation activities.- Member of the cost savings team that has saved the company over $500k over the last year.- Promoted for outstanding performance as the National Marketing & Brand Strategy Manager, receiving the duties and responsibilities of, and the title of Director Of Marketing and Brand Strategy.

Greater Detroit Area

Managed the overall execution of online advertising, search optimization, and website development for all retail activities. Directed tier two and three web marketing entailing dealer/regional website development and ongoing messaging strategy. Led the progression of retail digital to extend to in-market buyers. Led the CRM lifecycle from purchase to service. - Drove sales through key word and geo targeting.- Continually optimized digital messaging strategy to ensure the right message is reaching the right consumer at the right time in the purchase funnel.- Oversaw evolvement and execution of retail digital strategy to reach in-market buyers.

Managed HUMMER CRM strategy to include new owner welcome packages, email newsletters, repurchase kits, online owner centers, and owner group/brand advocate management, and prospect/hand-raiser communication. Collaborated with international regions on the maintenance of local websites and CRM activities. Directed international HUMMER web strategy. - Drove traffic/sales to the website by launching owner lifecycle management strategy to align in-market consumers with local incentives and offers. - Effectively conducted model-year refreshes and content management for all related websites.

Maintained multiple high-profile clients for GM including Cadillac, GMC, Buick, Chevrolet, Hummer and Saab. Scope of responsibilities locally and nationally: directing point of sale development and tie-in for national programs, building traffic and test drive offers on time and within budget. Directed the sell-in, development and management for CRM/direct-to-consumer programs from small owner programs to large competitive programs. - Improved customer satisfaction and attained a 3-5% buy-in from offers continually by sending direct mail offers and promotion rates. - Generated point of sale and merchandising solutions for the entire GM dealer body.

Recruited to pioneer multiple diverse accounts such as GM Goodwrench Marketing Services, GM Goodwrench Regional/local marketing in addition to Cadillac National Events. Oversaw the development and management of dealership point-of-purchase programs, consumer catalogs, and national co-op programs Produced service promotional items to improve sales and revenue.- Drove sales and traffic by executing a direct mail program for customers. - Executed successful marketing strategies through television and radio.- Initiated and implemented a six week event for the Cadillac STS launch in Chicago with 20 vehicles; directed 15 employees.

Account management for national advertising programs: television, print, internet, and direct-to-consumer creative development. Collaborated with Senior Management on the execution of creative aspects for vehicle and program launches. Constructed auto show display materials and dealer communication pieces.

Promoted to direct 10 Buick Local Marketing Groups in the management of television, radio and newspaper marketing strategies. Built client relations directly with hands-on marketing strategies in the North Central regions. Designed and instituted an extranet web site developed for dealer communication with over 20 LMG’s.

Ba, Advertising

High School