Managed the supplier onboarding, product & image acquisition, item set-up, customer service policies and post-launch operations team for the new Fred Meyer Direct drop ship e-commerce business.

Managed the online apparel catalog presentation team for Fred Meyer Direct. Served as liaison between merchant and e-commerce teams. Ensured presentation accurately reflected store product selection strategy and supported industry trends and customer search behavior. Primary point of contact with all vendors in acquiring content and compliance with internet policies and contracts.

Managed and procured replenishment products for men's active & workwear vendors including Nike, adidas, Under Armour, Russell, Champion, Carhartt, & Columbia. Controlled and monitored store and DC stock levels to achieve sales, service level, turn and logistics goals.

Launched new e-commerce and brick & mortar accounts (Amazon, Zappos, Men's Wearhouse) and maximized current customers business in support of expanding distribution beyond traditional department stores.

Maximized regional account business in support of brand objectives. Led assortment planning, sell-in, retail execution and sell-through of consumer-focused "5-P" strategies (product, price, profitability, place, promotion) for men's & kids' Levi's products.

Developed and executed annual plan for men's bottoms and tops sportswear line distributed in national and regional accounts. Directed product development consistent with Brand Value Proposition and consumer trends.

Led product development and release of seasonal men's pants, shorts, and shirts product lines to support brand objectives and meet financial goals.