Peter Laffey Email & Phone Number

• Collaborated with SMB owners to gain a deeper understanding of their business and assess their needs & requirements in developing an online presence. Using my knowledge of search engine marketing, I presented a search.
• Designed responsive websites using platform builders such as WordPress, Wix, Shopify & Squarespace and achieved a 5-star Google rating from client feedback within recruitment, health & fitness, investment, education.
• Understood and met client expectations & project goals aided through visual demonstrations and progress updates.
• Produced video content for niche concepts like recruitment & interview tips along with virtual tours using paid platforms like VLLO and Veed and tailored visual delivery for Instagram, LinkedIn & YouTube.
• Achieved a 5.09% conversion rate on a retail e-commerce project ahead of the industry average of 1.41%.
• Delivered social media account growth by implementing posting schedules which increased accounts reached by +239% and accounts engaged by 2,391% in three months.

County Dublin, Ireland

• Managed the day-to-day search account performance for the groups top revenue-generating clients.Reviewed and monitored daily account performance, identified issues early and developed solutions to optimise performance..
• Worked closely with social and programmatic teams for digital execution and delivery. For wider campaigns that included offline media, liaised with offline planning managers for cross campaign analysis especially when.
• Conducted search landscape analysis’ before beginning any campaign in addition to collaborating with research and digital teams to understand any environmental, economic, or social factors relating to campaign specifics.
• Established the relationship between Apple and Core following their opening for advertisers in the Irish market. Executed a market first app advertising campaign that increased Apple App Store downloads for client.

The Observatory, 7-11 Sir John Rogerson's Quay, Dublin 2

Dublin, Ireland

• Understood the company's objectives & converting them to digital goals.
• Formulated a full digital marketing strategy in order to meet the agreed goals.
• Created and developed a new website optimised with Google Analytics.
• Successfully ran three phases of direct response marketing campaigns. These included targeted AdWords and Paid Social campaigns to drive traffic to the website for sister company (IrishRising1916.com)
• Analysed the sales cycle through Google Analytics and made amendments to improve Conversion Rate Optimisation (CRO) and User Experience (UX)

Qualtrics Building, Dublin

• Hosted a Digital and Technology Information night for undergraduate students.
• Event consisted of 3 speakers in total from Qualtrics, LinkedIn and Google.
• The event was held in Qualtrics Dublin Office
• Attending students learned what a day consists of in these MNC's. They also learned how to approach and tailor themselves towards applying to these companies.
• A full online and offline marketing strategy was developed including; paid social advertising, In-class presentation to undergraduates, online ticket purchase processing, social media content creation and email.
• I developed an app for attending students to download as a point of information.

Dundrum Co Dublin

Preformed competently meeting all the safety and security requirements as I registered arrival, secured appropriately with security tagging and displayed on-store over 200 daily pieces of apparel from early morning deliveries.

Dublin

• Primary project was to assist in the creation and launch of a mobile application for an analytical healthcare breakfast event in the Aviva Stadium hosted by EY.
• Liaised with app developers to ensure the best possible app functionality as we developed from version 1 to version 5.
• The app was downloaded by all 26 attendees
• Created suitable and engaging content for the application.
• Secondary activities consisted of social media content creation for 80+ EY influencers, made up of head of departments and partners to be shared to their online following.

Castlebar

• Performed competently within a fast paced commercial bank personally serving 400+ weekly customers ranging from a variety of banking products including: Home Insurance, Mortgages, Pensions, Loans, Investments and.

Master’S Degree, Master Of Science (Msc), Digital Marketing, 1:1

UCD Michael Smurfit Graduate School of Business is the leading business school in Ireland and is in the Financial Times top 100 business.

Bachelor'S Degree, Marketing, 2:1

Activities and Societies: Member of the Gaa team Specialised in Marketing with Digital Media for Final year of my Bachelor Degree..

Education record

During my third year of study I got the opportunity to participate in the Erasmus where I studied from September 2012 to December 2012 in.

Bachelor Of Buineess Level 7, Marketing And German, 2:1

Activities and Societies: Member of the GAA Club for three years. General Business Modules with German for initial two years. Modules.

Education record

Education record