Peter Giordano Email & Phone Number

California, United States

Foster City, Ca, Us

The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Marketing, I advise companies on key strategic decisions such as GTM Strategy, Monetization & Pricing Strategies, and Product Marketing.

Kentfield, Ca, Us

Drove 8x Customers, +300% ARR growth, 3x References for clients and advised over 100 early-stage, VC-funded B2B SaaS companies to improve their product strategy, business model, monetization, and go-to-market strategy in order to precisely target their customers and accelerate growth. Visit www.GoStart.co for more information.

Mountain View, Ca, Us

Accountable and steward of the Annual Go-to-Market Strategy interlocked with the Product team and Global Sales Regions for Google Workspace and other Productivity & Collaboration Solutions with over 3B users and 6M paying businesses.10x overachievement pipeline generation for new use cases, 3x new customer stories featuring new use cases Delivered the first-ever Buyer Journey Mapping in the Productivity and Collaboration space to build novel entry points for winning new customers in the Enterprise Segment. Established the first-ever Product-GTM-CX Lifecycle Program to drive Go-to-Market efficiencies and improve Product-Market Fit via data-driven insights to the roadmap.

Co-founder and CEO of an online learning platform utilizing a novel approach combining coaching, project-based learning, and a robust community to support unique learning paths.

Palo Alto, Ca, Us

First full-time Product Marketing Manager within VMware, built and delivered all product positioning, messaging, go-to-market, launch playbooks, and sales enablement. Growing annual revenue from $50M to $5B.Directed the Go-to-Market, Product Marketing, and Launch for New Cloud and End User Computing Products such as VMware vCenter, ACE, VDI, Horizon, Zimbra, Sliderocket, and Socialcast.Led due diligence, strategy, go-to-market modeling, and integration for 14+ mergers and acquisitions.

Startup enterprise software vendor to companies that sell through fragmented distribution channels (e.g. dealers, VARs, retailers). Product was a hosted application (SaaS) that enabled large companies to share internet marketing content with their small business channel partners (for inclusion in partner websites).

Directed PSO for software and services implementations and led Sales Engineering.Led the reorganization of Professional Services and integration of both DoubleClick and NetGravity employees.Responsible for the technical implementation and deployment of NetGravity AdServer and other software products into production environments at customer sites. Personally managed the implementations and upgrades for more than 40 customers, including CNN Interactive, The Weather Channel, HotWired, Anderson & Lembke, Disney Online, and Warner Bros.

Dublin 2, Ie

Sr. Consultant within the Technology Integration Services (TIS) division, working on Technical Architecture for large scale 3-tier OLTP projects for large telecom and media companies. Developed 3-tier client-server applications in COBOL, C, and Powerbuilder.Awarded "Knowledge Contributor of the Year" within the Technology Integration Services practice led by Scott Sargent.

Ann Arbor, Michigan, Us

As a full-time student within the University of Michigan Engineering program, led a team of 3 systems administrators with responsibilities over the entire Engineering campus network of over 250 workstations and servers.Accountable and responsible for deploying new computing labs of Unix servers and workstations, including network topology, security, system images, user storage and filesystems, and physical security.