Peter Giordano

Peter Giordano Email and Phone Number

CMO EIR (Executive in Residence) @ Scale Venture Partners
California, United States
Peter Giordano's Location
San Francisco Bay Area, United States, United States
Peter Giordano's Contact Details
About Peter Giordano

I'm recognized as a natural leader and problem solver, known for my infectious energy, passion, thought leadership, and unwavering focus on customer value.Recognized for strong interpersonal communication skills and diplomacy, I foster cross-functional collaboration, inspire innovation, and drive consensus among stakeholders with competing priorities.I'm known for my ability to distill complex topics into accessible insights in order to effectively engage and inspire internal teams as well as customers, partners and industry and external audiences.As a builder and barrier-breaker, I am best matched to high-priority initiatives requiring breakthrough-thinking in ambiguous situations, execution-oriented leadership, and an ability to cut through bureaucracy.At Google Cloud, I was accountable and responsible for establishing and managing the first-ever Product-GTM Lifecycle for Google Workspace and other Productivity & Collab Solutions (3B+ users, 6M+ paying businesses). My role had a broad scope of responsibilities including the delivery of Annual GTM Strategy interlocked with the Product team and Global Sales Regions, as well as driving Product Roadmap prioritization via data-driven market input.Before Google, I was an early employee at VMware where annual revenue grew over a decade from $50 Million to $5+ Billion. During this time I launched three enterprise products, built and managed several businesses and held a variety of roles including Product Marketing, Sales Enablement, Customer Success, and M&A where I worked on 14+ acquisitions. Prior to VMware, I worked at DoubleClick (now Google) and Accenture and co-founded companies in the areas of B2B2C channel marketing and online learning. Throughout my 30+ year career, I've held nearly every role within a software company, including software development, product management, product marketing, and sales. This experience provides me with a unique “systems thinking” perspective on building businesses and teams. An aerospace and industrial engineer by training, I am based in the San Francisco Bay Area.

Peter Giordano's Current Company Details
Scale Venture Partners

Scale Venture Partners

View
CMO EIR (Executive in Residence)
California, United States
Website:
scalevp.com
Employees:
92
Peter Giordano Work Experience Details
  • Scale Venture Partners
    Cmo Eir (Executive In Residence)
    Scale Venture Partners
    California, United States
  • Scale Venture Partners
    Gtm Advisor
    Scale Venture Partners Mar 2024 - Present
    Foster City, Ca, Us
    The Scale GTM Advisor Network is made up of world-class practitioners who deliver critical expertise to help Scale portfolio companies drive efficient hyper-growth. As a GTM Advisor in Marketing, I advise companies on key strategic decisions such as GTM Strategy, Monetization & Pricing Strategies, and Product Marketing.
  • Gostart.Co
    Managing Director
    Gostart.Co Oct 2014 - Present
    Kentfield, Ca, Us
    Drove 8x Customers, +300% ARR growth, 3x References for clients and advised over 100 early-stage, VC-funded B2B SaaS companies to improve their product strategy, business model, monetization, and go-to-market strategy in order to precisely target their customers and accelerate growth. Visit www.GoStart.co for more information.
  • Google
    Global Director, Product-Gtm Lifecycle, Google Workspace
    Google Aug 2020 - Mar 2023
    Mountain View, Ca, Us
    Accountable and steward of the Annual Go-to-Market Strategy interlocked with the Product team and Global Sales Regions for Google Workspace and other Productivity & Collaboration Solutions with over 3B users and 6M paying businesses.10x overachievement pipeline generation for new use cases, 3x new customer stories featuring new use cases Delivered the first-ever Buyer Journey Mapping in the Productivity and Collaboration space to build novel entry points for winning new customers in the Enterprise Segment. Established the first-ever Product-GTM-CX Lifecycle Program to drive Go-to-Market efficiencies and improve Product-Market Fit via data-driven insights to the roadmap.
  • The Arcanum
    Co-Founder & Chief Executive Officer
    The Arcanum Aug 2013 - Dec 2015
    Co-founder and CEO of an online learning platform utilizing a novel approach combining coaching, project-based learning, and a robust community to support unique learning paths.
  • Vmware
    Senior Director
    Vmware Oct 2003 - Jul 2013
    Palo Alto, Ca, Us
    First full-time Product Marketing Manager within VMware, built and delivered all product positioning, messaging, go-to-market, launch playbooks, and sales enablement. Growing annual revenue from $50M to $5B.Directed the Go-to-Market, Product Marketing, and Launch for New Cloud and End User Computing Products such as VMware vCenter, ACE, VDI, Horizon, Zimbra, Sliderocket, and Socialcast.Led due diligence, strategy, go-to-market modeling, and integration for 14+ mergers and acquisitions.
  • Siteburst
    Co-Founder And Vice President Of Operations
    Siteburst Mar 2000 - Jul 2002
    Startup enterprise software vendor to companies that sell through fragmented distribution channels (e.g. dealers, VARs, retailers). Product was a hosted application (SaaS) that enabled large companies to share internet marketing content with their small business channel partners (for inclusion in partner websites).
  • Doubleclick (& Netgravity Acquired By Doubleclick In 1999)
    Director Of Professional Services, Sales Engineering
    Doubleclick (& Netgravity Acquired By Doubleclick In 1999) Mar 1997 - Jan 2000
    Directed PSO for software and services implementations and led Sales Engineering.Led the reorganization of Professional Services and integration of both DoubleClick and NetGravity employees.Responsible for the technical implementation and deployment of NetGravity AdServer and other software products into production environments at customer sites. Personally managed the implementations and upgrades for more than 40 customers, including CNN Interactive, The Weather Channel, HotWired, Anderson & Lembke, Disney Online, and Warner Bros.
  • Accenture
    Senior Consultant
    Accenture Mar 1993 - Mar 1997
    Dublin 2, Ie
    Sr. Consultant within the Technology Integration Services (TIS) division, working on Technical Architecture for large scale 3-tier OLTP projects for large telecom and media companies. Developed 3-tier client-server applications in COBOL, C, and Powerbuilder.Awarded "Knowledge Contributor of the Year" within the Technology Integration Services practice led by Scott Sargent.
  • University Of Michigan, Computer Aided Engineering Network
    Systems Administrator
    University Of Michigan, Computer Aided Engineering Network Jan 1990 - Dec 1992
    Ann Arbor, Michigan, Us
    As a full-time student within the University of Michigan Engineering program, led a team of 3 systems administrators with responsibilities over the entire Engineering campus network of over 250 workstations and servers.Accountable and responsible for deploying new computing labs of Unix servers and workstations, including network topology, security, system images, user storage and filesystems, and physical security.

Peter Giordano Skills

Cloud Computing Enterprise Software Professional Services Saas Go To Market Strategy Virtualization Product Marketing Start Ups Strategy Pre Sales Vmware Management Leadership Product Management Sales Enablement Partner Management New Business Development Cross Functional Team Leadership Public Speaking Sales Engineering Data Center San High Availability Software As A Service Vdi Business Development Mentoring It Strategy Telecommunications M&a Experience Leadership Development Paas Channel Solution Architecture Mergers And Acquisitions Start Up Consulting Storage Area Networks Professional Services Management

Peter Giordano Education Details

  • University Of Michigan
    University Of Michigan
    Industrial & Operations Engineering

Frequently Asked Questions about Peter Giordano

What company does Peter Giordano work for?

Peter Giordano works for Scale Venture Partners

What is Peter Giordano's role at the current company?

Peter Giordano's current role is CMO EIR (Executive in Residence).

What is Peter Giordano's email address?

Peter Giordano's email address is pg****@****ail.com

What is Peter Giordano's direct phone number?

Peter Giordano's direct phone number is +141530*****

What schools did Peter Giordano attend?

Peter Giordano attended University Of Michigan.

What are some of Peter Giordano's interests?

Peter Giordano has interest in Sport Fishing, Children, Snowboarding, Environment, Education, Scuba Diving, Triathlons, Photography, Biking, Hiking.

What skills is Peter Giordano known for?

Peter Giordano has skills like Cloud Computing, Enterprise Software, Professional Services, Saas, Go To Market Strategy, Virtualization, Product Marketing, Start Ups, Strategy, Pre Sales, Vmware, Management.

Who are Peter Giordano's colleagues?

Peter Giordano's colleagues are Lisa Gaston, Jamie Buckingham, Damian Gardiner, Craig Broderick, Nate Lee, Jennifer Padfield, Joanne Olney.

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