Currently all things digital for Australia's favourite fashion brand Oroton. Talk to me about anything that makes money through digital marketing or improves the lives of customers.In the past I've worked for Tealium, Woolworths, Dan Murphy's, MYER and Virgin Money; I love consulting, speaking my mind and presenting, so please give me a call if you want my opinion on anything!Specialisms: Online Marketing, Websites, Platform development, Data, CDP & CRM, Advertising / Media management, UX, Content marketing, Online marketing campaigns, Multichannel retail, Ecommerce, Search Engine Optimisation, Pay per click, Social media marketing, Wireframing, Conversion rate optimisation, Multivariate testing, Web Development.
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Program ManagerIagSydney, Nsw, Au
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Head Of Ecomm & DigitalOrotongroup May 2022 - PresentChippendale, New South Wales, AuHelping reinvent one of Australia’s favourite fashion brands -
Principal Digital Strategist, Strategic ServicesTealium Oct 2019 - Apr 2022San Diego, California, UsDigital Strategy, value realisation and thought leadership in the usage of first party data for L'Oreal, Nike, Woolies, Kmart, ABC, Sportsbet, REA, RMIT, RMWilliams, Jeanswest, Adore Beauty and many more. -
Digital Strategist & ConsultantDividebyzero Sep 2015 - Sep 2019Sydney, New South Wales, AuDelivering Digital Strategy for clients like Woolworths, MYER, Nova, Industrie&Co and Chartered Accountants ANZ. -
Lecturer - Digital Executive Certificate (Part Time)Uts: University Of Technology, Sydney 2014 - Dec 2016Ultimo, Nsw, AuTeaching evening classes in digital transformation for the University of Technology, Sydney. -
Head Of Online MerchandisingDan Murphy'S Jul 2013 - Jan 2015Melbourne, AuManaged Woolworths flagship online retailer website, steering the team through a rapid period of growth. Dan Murphy's is the largest liquor superstore and part of the biggest retailer in Australia. -
Head Of DigitalVirgin Money May 2009 - Jun 2013Glasgow, Scotland, GbCreated and executed Virgin Money's digital strategy and roadmap. Re-launched the infamous Virgin Credit Card and multiple insurance products for Richard Branson's iconic brand. -
Website ManagerStena Line Uk Nov 2005 - Jan 2009Gothenburg, Västra Götalandsregionen, SeDelivered large scale CMS upgrade project and redevelopment of website for the multi-national travel company (UK, Ireland, Germany, Poland, Denmark, Sweden and Norway). -
Ecommerce Store ManagerWorldstores Group Oct 2004 - Oct 2005Launched WorldStores, one of the most successful post "dot com bubble" ecommerce businesses. Worldstores now have over 70 stores and are the UK's largest online retailer for home and garden products.
Peter Lines Education Details
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Swansea UniversityBusiness Information Technology
Frequently Asked Questions about Peter Lines
What company does Peter Lines work for?
Peter Lines works for Iag
What is Peter Lines's role at the current company?
Peter Lines's current role is Program Manager.
What schools did Peter Lines attend?
Peter Lines attended Swansea University.
Who are Peter Lines's colleagues?
Peter Lines's colleagues are Jane Martin, Beni Garland, Maree Rodgers, Jian Huang, Kristy M, Nicholas Stokes, Rusty Kambata.
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