Property specialist with detailed knowledge of the retail and advertising industries enabling finding strong locations to help bring brands to life.Prior to Sprout an entrepreneurial General Manager with a blue chip background in the marketing arena developing commercial businesses. With a decade at Westfield building a business delivering consistent high growth in a dynamic environment. Strengths include:Team Leadership - leading a national team to deliver consistent revenue growth over multiple assets achieving the highest employee engagement scores in the company and establishing a 'sales culture' in an operational business.P&L Responsibility - Delivering double digit revenue growth and lower cost to sales ratio.Strategic Entrepreneur - Established ‘Brandspace’ as a leading supplier of marketing solutions and the sales interface for Westfield for this market; developed and executed strategies to ‘bring customer brands to life’ in a retail environment; established and developed a national advertising network to a market leading position.Stakeholder Management - managing revenues for 44 assets in a demanding fast moving environment requiring ongoing stakeholder management throughout the organisation including at the most senior level.Business Development – responsibility for managing strategic relationships across several high profile multi-million dollar customersSpecialties: Asset Commercialisation - Realising new revenues streams in Property Assets; Pop Up Retail - incubating new retailers; Experiential Marketing - venue selection and management for brand activation.
Listed skills include Marketing, Retail, Marketing Strategy, Management, and 20 others.
