Peter Malkin Email & Phone Number

Los Angeles Metropolitan Area

Mayflower Entertainment specializes in providing our brand and agency clients with the broadest selection of celebrity talent and music services, while minimizing costs and maximizing value. Mayflower is the leader in talent procurement, music supervision & licensing, sports sponsorships, and branded entertainment, backed by a team of experts from entertainment, brand marketing, sports, PR, and talent agencies.Trusted by over one hundred Fortune 500 companies and emerging brands, Mayflowerconnects brands with entertainment partners to enhance advertising, brand ambassadorships, social activations, events, and influencer campaigns on a global scale.• Responsible for clearing and licensing music for many clients including Epic Games (Fortnite, Rocket League), covering in-game live events, creating metaverse content, in-game radio, and all on-sale items involving music as well as partnering with talent for special tentpole events.• Focus on talent buying for various clients’ live events.

Los Angeles Metropolitan Area

PMM was originally conceived to provide talent management services and has since expanded to providing consulting services (see highlights below) to businesses in which music is either an integral part of its offering and/or marketing strategy, helping them partner with talent, produce and publish video content, and license music.• PMM music artist roster has included Vanessa Carlton and Nine Days amongst others, both of who had #1 singles in the U.S. on the Top 40 Billboard chart and multi-platinum (3MM) and gold (500K) certified albums.▪ Procured partnerships with publishers, labels, brands, etc. earning clients in excess of $10MM.• Music Supervisor for indie film “Sister”, a Spotlight Pick for Tribeca Film Festival 2014, which included selecting the music in the film as well as negotiating and clearing all master and publishing licenses.Highlighted ConsultanciesCID Entertainment (10/17-4/18)• CID is one of the leading VIP fan experiential agencies for live events. Tasked with bringing in new client partners and creating VIP experiences for either full tours or special one-off destination events.RBS Celebrity Booking (8/15-4/16)• Consulted RBS Celebrity Booking on talent buying for private corporate events by securing major music talent.Crush Music (9/14-4/15)• Consulted Crush Music (Fall Out Boy, Sia, Train, etc.) on helping brands to conceptualize and execute their music marketing initiatives as well as to service the Crush roster with its branding needs.Muzik Headphones (9/13-4/14)• Consulted Muzik, socially integrated smart headphones, on conceiving and activating social media strategy.

Los Angeles

LXL is a premium online streaming network devoted to broadcasting live music and music centric video content.• Lead the company on liasing with talent and executing all necessary music licensing clearances for livestreams as well as partnering with both music and influencer talent to create original content.• In 2018 and 2019, LXL livestreamed over 30 major music festivals around the world, reaching a total audience of over 75MM streams, partnering with over 450 artists to create over 50+ hours of shortform content.

Los Angeles

CID is one of the leading VIP fan experiential agencies and has expertise in event production, ticketing, guest services, marketing, hospitality, and travel package execution. CID has exclusive partnerships with Coachella, Bonnaroo, and New Orleans Jazzfest amongst other festivals and work with all kinds of acts ranging from Metallica to Blake Shelton to Imagine Dragons. CID also has a division called CID Presents which produces successful destination events in Mexico on the Playa that have included Dead & Company, Dave Matthews, Phish, and Luke Bryan.

New York, Ny

Live Nation is the biggest event producer in the world. Lead LNTV on partnering with talent for LN’s various digital initiatives encompassing livestreaming and producing original video content with LNTV’s content partner, Vice, for several platforms including Facebook, YouTube, virtual reality platform NextVR, as well as LN’s owned and operated sites and social channels.

New York, Ny

Imminent Digital is an agency whose mission is to help brands align themselves with inspiring purpose missions from non-profit organizations to generate business and mutual goodwill. Imminent accomplishes this by creating engaging, shareable cause video content that brands underwrite and which builds authentic relationships with highly targeted audiences. Imminent offers a holistic solution that utilizes world-class creative, powerful proprietary software, and customized, contextual digital video distribution informed by data insights. ID also provides peer-to-peer content amplification technology for its integrated campaigns.

A new division created by Crush Music Management (Sia, Train, Fall Out Boy, Panic! At The Disco, Travie McCoy, Cobra Starship, Butch Walker, Big Data, Andrew McMahon, Matt Nathanson, New Politics) to help brands with their music marketing initiatives encompassing music supervision, social media marketing, sponsorship opportunities, event marketing, mobile marketing, video marketing, product placement, and identifying celebrity talent as well as to help service the Crush roster with its branding needs.

SF has 18 theme parks in N.America with varying degrees of music related offerings from different sized concert venues to its own radio and TV network that it programs throughout the parks to its active presence online. As MD, I was tasked with making music more integral to the SF brand which I accomplished by acting as an ambassador for SF to the music space, creating various initiatives utilizing all aspects of its platform, by forging partnerships with brands and content owners, and by overseeing and diversifying the booking of talent for the 100 plus concerts at its different venues.Achievements• Partnered with Kellogg’s Pop Tarts and Jive Records to conceive “Fame Fortune & Flags”, a talent contest that integrated social media with in-park performances and which Pop Tarts sponsored for $350K. • Secured Bamboozle Roadshow, a traveling rock festival and experimented with upcharging for concerts at SF for the first time which profited the company over $500K and attracted many sponsors including Coca Cola.• Managed the Starburst Summer Concert Series as well as the Got2B Back 2 School Concert Series which included overseeing the 2.5 MM dollar budget spend for talent as well as executing the deliverables of the sponsorship.• Produced new revenue stream for SF Radio via Clear Channel Radio syndication and created New Music Hour.• Initiated partnership with Universal labels and FYE stores resulting in premium content for Six Flags TV and discount coupons inserted in Universal product that was endcapped at FYE retail stores.• Raised awareness of Live & Local, a program dedicated to spotlighting unsigned local artists in parks, by bringing in new nationally recognized acts to the program, resulting in a sponsorship by Stride/Wrigley’s.

Epic Records, a subsidiary of Sony BMG, primarily engages in the sale of music. As VP of A&R, I signed new talent, oversaw the recording process, and lead various departments within label on conceiving and executing marketing plan for artists.Achievements• Signed Cartel whose debut album generated over 1M transactions including digital single sales, album sales, and ringtones. • Led the label’s strategic marketing initiatives for 2nd Cartel album by forging an alliance with Dr Pepper, Mediaedge/True Entertainment, and MTV to create a reality television show called “Band In A Bubble” which documented the band’s recording process. Program was cross-marketed on television, internet and mobile space and helped Dr.Pepper’s web traffic and sales skyrocket during the campaign.

Red Light Management is a management firm that provides consultation services to musical artists to help guide their careers. The company was founded on its first client, The Dave Matthews Band, one of the biggest touring acts in the world. Helped manage multiple acts on the roster and promoted the services of Musictoday, the industry leader in enabling artists to go direct to consumers via fan clubs, ticketing, and merchandise. Musictoday clients included DMB, Eminem, Rolling Stones, and Elvis Presley.

DAS is a management firm that provides consultation services to musical artists to help guide their careers. As the day to day talent manager, I was responsible for procuring and negotiating recording and publishing deals, forging brand alliances, conceiving and executing marketing and promotion plans, leading the communication of artist’s business team, and handling business development for all acts on roster.Achievements• Managed musical acts and producers including The Fugees, Spin Doctors, Joan Osborne, Spacehog, and Jimmy Cliff. Under my stewardship, these acts were responsible for over 40MM albums sold, various chart achievements for both albums and singles, profitable worldwide tours, and were the receipients of many accolades and awards.

MU was an artist management and booking agency founded by David Graham, son of the late music impresario, Bill Graham. Provided management services as well as booking agent services which included negotiating with promoters and talent buyers all details of live engagements from routing to compensation to conceiving marketing campaigns including determining media spend. Achievements• Booking agent for Blues Traveler whose 1992 tour grossed over $3MM.

Bachelor Of Arts & Sciences, Communications

Activities and Societies: Pi Kappa Alpha

Education record

Activities and Societies: soccer, track, baseball