Peter Mcgrath Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Founded company to create and deliver experiences spanning live brand, themed entertainment, architecture, and lifestyle. Led creative strategy and design for multiple International theme park projects for Paramount Studios, a major client. Partnered with Paramount Studios executive leadership to provide strategy and creative approach for global theme park and resort brand development, delivering a creative and design review process to drive worldwide expansion opportunities and enabling production of high-quality schematic drawing packages. • Proposed and earned acceptance for artificial intelligence (AI)-driven immersive design tool for one of Americas largest professional Engineering Institutions and built design team capable of delivering a future world vision experience.• Developed immersive theater experience expanding upon Broadway’s King Kong show for the China market.• Produced design-and-build packages and return-on-investment (ROI) tools for 2 Walt Disney pop-up attractions. • Provided creative direction and developed a concept proposal to modernize the visitor experience at St. Louis’ The Arches National Monument, achieving client requirements. • Built and directed a team to create and produce a real-time, game-engine-driven immersive story room for deployment in retail outlets and family entertainment centers around the country.• Redesigned expo and convention floor for IAAPA, the global association for the attractions industry, delivering final report, including recommendations for expanded capacity. • Conceptualized projects to address emerging challenges due to COVID-19, including mobile testing; back-to-work health portal; and a mobile, solar-powered personal workstation.

Riyadh, Saudi Arabia

Leading the development of several as yet confidential and un announced innovative regenerative tourism destinations in the Red Sea as part of the Kingdoms Vision 2030 initiative.

Los Angeles, California, United States

Greater Los Angeles Area

Peter was an active member of the Freeman Leadership Design Council where Freeman brought together a group of global design visionaries and leading experts to work collaboratively to push the future of design for brand experiences. See link below.

Greater Los Angeles Area

Hired to helm 350-person creative studio for multi billion dollar global company. Directed efforts to elevate Fortune 500 corporate brands through live brand experiences and events. Established and strengthened global team design capabilities. • Restructured creative studio to introduce single point of creative accountability and improve process consistency across the globe. • Served as active member of the Freeman Leadership design council convening a group of global design visionaries to collaborate and elevate brand experiences. • Directed concept and event for Porsche’s experiential launch show for its Shanghai Porsche Experience Center inauguration, introducing company’s 70-year history through shadow puppetry at well-received show.

Greater Los Angeles Area

Ascended to executive-level role overseeing creative direction and review of 5-year multi billion dollar menu of projects spanning 6 theme parks, resorts, and cruise ships. Led and developed 300-member global team across 10 departments. Fostered culture of creativity, diversity, and inclusion for 3K Imagineers worldwide. • Reorganized creative studio to unify creative studio with project management and delivery departments to successfully create, build, and open multi billion dollar projects reaching over 140M visitors annually worldwide. • Orchestrated content generation, talent casting and development, creative review for projects, including Walt Disney World’s New Fantasyland and Animal Kingdom’s Avatar, Disney Dream and Disney Fantasy cruise ships, Disney’s Aulani Resort and Spa in Hawaii, and Disney Springs retail dining and entertainment center in Florida and Shanghai Disneyland Resort. • Launched mentorship and training programs to engage and motivate the next generation of creative talent.• Architected IDEATE initiative that convened external diverse thought leaders, fostered culture of creativity, and addressed diversity and inclusion. Initiated IDEATE annual conference that attracted 2K+ participants from across the Disney enterprise.

Paris, Ile-De-France, France

Hired to direct design and installation of solutions to sustain park operations and offer creative direction for cost-effective design upgrades. Led 26 staff and managed multi million dollar project budgets. Aligned efforts with health and safety mandates. • Partnered with park operators to develop proposal for new attractions based on Disney intellectual property which increased park visitors substantially.• Boosted guest satisfaction and attendance through rehabilitation and maintenance of multiple attractions.

Tokyo, Japan

Oversaw design of 4 multi billion dollar lands at Tokyo Disney Seas and 2 at Hong Kong Disneyland . Led up to 50 staff. Spearheaded full redesign of Japan’s mermaid lagoon concept in only 10 weeks (versus standard 6 months), successfully meeting owner/operator budget parameters and delivering a superlative Disney experience.• Shepherded Hong Kong Disneyland through design review and approval via videoconferencing in 2003 during SARS epidemic to maintain project on time for construction and grand opening. • Played key contributing role in organization’s winning Thea Award from Themed Entertainment Association for Tokyo project.

Windsor, England, United Kingdom

Led design and construction of theme parks in England and California. Managed 20-member team and project budget in the hundreds of millions of dollars. Spearheaded blue-sky brainstorming and concept development for California theme park visited by 1M in first year.

Paris, Ile-De-France, France

Led project team as Project Engineer from concept through opening for several rides and attractions in Fantasyland at Disneyland Paris.Relocated to California for a year to lead the design effort for a second gate to be built in Paris. Returned to Paris to be lead project engineer for several additional capacity attractions that opened in 1994.

Bachelor Of Science, Engineering, Engineering

Extension Program, Design & Architecture

Extension Program, Leadership & Business Management

Extension Program, Project & Construction Management