Peter Minnium Email & Phone Number

Boston, Ma, Us

As the founder of Insights Communities and largest agency by a wide margin, C Space has an unmatched level of customer expertise and experience that allows us to solve a broader range of business questions with more depth than any other MR firm.Chances are that no matter what your business question is, C Space has experience answering it not just once, but multiple times and has refined its methodological and category expertise as a result.Rather than learning on your time, C Space builds on its knowledge base to bring more creative research design, richer and more authentic customer voices, more illuminating insights, and most important, more actionable reporting—all with the speed and flexibility of a finely honed delivery system and modular tech platform that integrates the industry’s best-in-breed tools. Your customers and prospects are not just “respondents” to us, they are real people with real stories that they share with us based on our proprietary Relationship Engagement model. In our communities, as in life, people who are in a relationship are committed to the success of their partner.This consumer commitment is mirrored by that of our people who, we are told, act like an extension of our clients’ teams. As such, we answer briefs in a way that not only change what our client companies know, but what action they take as a result.

I help data-rich, tech-enabled marketing services companies evolve and drive aggressive, sustainable growth by creating and activating business and GTM strategies that differentiate their products and services, accelerate sales success with marketers and agencies, and attract and grow talent and investors.I have a proven track record of building, leading, and growing companies across the marcoms spectrum from understanding people (data, insights, & analytics), to developing strategies (brand marketing), to executing creative messaging (advertising), to planning & buying omni-channel media, and measuring & optimizing outcomes.Consulting is delivered on a retainer, project, or fractional basis.

Paris, Fr

Led $250M+ portfolio to double digit growth. • Led 12 specialist businesses, 5-7 at a time: Creative Testing, Brand Health, Social, Media, Audience Measurement, Qualitative, and Communities and grew OP 11% CAGR—and Innovation, CX, Channel Performance, UX, and Automotive.• Increased leverage and profitability across the portfolio, raising gross margin by 6.7 percentage points and decreasing payroll as a % of GM by eighty basis points.• Achieved Ipsos-leading employee engagement with 600-person team (84.8% top box, notably above rest-of-company).• Recruited, trained, coached ~half of US leadership team.• Delivered exceptional client satisfaction (>9 out of 10).• Architected, built, and recruited CMO to run industry leading B2B content marketing function that catapulted Ipsos to “Most Innovative MR Company” status (GRIT) for four consecutive years, while generating 193% growth in leads.• Founding Executive Sponsor of Bridge, “Being Racially Inclusive and Diverse is Good for Everyone”

Paris, Fr

Turned three business units from double-digit decline to 4.5% CAGR and $100M+ growth driver. • Aligned previously siloed workforces behind singular vision (MAdTech), bringing principles from decades of evidence-based learning to bear on the opportunities in the modern, mashed-up world of media, advertising, and technology.• Drove explosive growth of Ipsos’ largest clients: Google and Meta started at under $5M and now lead globally. Trained and transferred over 75 people with ~$35M in revenue to eleven different business units to seed widespread growth.• Grew core client base while catapulting new digital media clients from less than 5% to 41% of revenue.

New York, New York, Us

Led ecosystem initiatives that helped achieve 18.9% CAGR in digital brand advertising from ~$9.4B to ~$22.3B. • Changed massive ecosystem entirely by influence using the IAB’s power to convene (they cannot mandate). • Created and led cross-industry coalition from media, big tech, ad tech, and ad agencies—convincing key players to put aside partisanship for a common goal. Hundreds of companies representing 85% of digital ad revenue participated.• Invented, built, and ran the “Rising Stars” program, proliferating the industry’s most brand-friendly ad units in mobile, display, and digital video. Drove industry-wide adoption via both technical standard-setting and relentless marketing. • Partnered with research to drive “Making Measurement Make Sense” to measure digital ad impact more accurately.

Helped digital ad ecosystem companies successfully go-to-market with agency gatekeepers and marketers via retained consulting practice, with a focus on building scale (revenue and usage) for products or services while monetizing the data collected. Recruited and maintained ~300-person expert panel. Digital media and ad tech clients included: personalized creative platform, In-context ad network, comments platform, sharing platform, and mobile native ad network and platform. In addition, a top 25 national advertiser for creative and media optimization.

London, Gb

Achieved “Turnaround Agency of the Year” in 2009 (AdAge). • Following the founder’s departure, chosen by new CEO to join global leadership in critical turnaround. Restored profitability and built sustainable, differentiated strategic competence, footprint to support growth, and creativity in all channels. Bolstered critical hubs (France, Brazil). Restructured operations in core markets (Germany, CEE). Cut “bricks and mortar” from 60+ offices to 25—eliminating 30+ “tail” (e.g., Slovakia, Finland)—saving $20M in equity payouts.• Transformed conventional Anglo-American-centric global organization into a diverse, center-of-excellence, community-based network delivering world-class quality in the places most critical to clients’ success.

London, Gb

Led Lowe Latin America (20 countries, 30 offices, 1300 people) to region’s “Best Network” status (FIAP) with 35% OP CAGR. • Promoted to unite a loose federation of locally famous, highly creative, independent boutique-type agencies to compete in an environment where clients wanted effective and efficient regional approaches and servicing.• Successfully deployed strategic storytelling with cross-market leadership team—bringing together a group of stars to form a new constellation, without any of them dimming. Led multi-discipline team to create new regional operating system to implement the strategy, turning region-wide expertise into focused solutions.

London, Gb

Doubled network footprint geographically (APAC, Latam) and strategically (digital, CRM, promotion) and then ran the $250M+ revenue Independent Brands Group (8 agencies), exceeding ’00 and ’01 stretch targets. • Recruited to help creative boutique network compete in a market that believed bigger (geography) and broader (all channels) is better. Acquired agencies in Japan, Chile, Argentina, Brazil, Colombia, Mexico, and the USA. Started Critical Mass Digital Stockholm which grew to become the world’s eighth most awarded digital agency (Gunn Report, 2008). • Provided the blueprint, expectations, and inspiration for growth in the Independent Brands, uniting independent acquisitions into a quality-focused federation with common aspirations, values, and a clear strategic purpose. Migrated business mix from ~100% ads to ~40% digital and CRM while capitalizing on synergies in back office to reduce costs (8%).

I started in advertising based on a belief in the power of ideas to transfix people and transform businesses, progressing to President. Along the way, I led ½ dozen P&G brands as “doing two years on P&G is like a marketing strategy MBA”; joined the country’s most creative agency (CF&P) as “strategy without creativity is like clapping with one hand”; moved to Hong Kong (DY&R) as companies sought global advertising solutions; and finally joined agency business leadership (CF&P).Contributing Author, MarketingLand et al; Public Speaker, 100+ appearances from Think with Google to IAB Annual to Yale-Ipsos Think-tank to the ANA Annual; Judge, Shorty Awards and Ogilvy Awards. Trainer, of over 1,500 people in Storytelling, Resilience, Trusted Advisor. Trustee, Wardlaw+Hartridge, NJ’s most diverse independent school.