PETER M. JACOBS is self-described visionary, business diplomat, lead generator, soon-to-be-published author, and the founder and guiding force behind PMJ GROUP. His extensive experience in retail marketing (CPG, e-Commerce, Multi unit), as well as in financial services (Branch, Retail/Commercial Credit, complex trade platforms and exchanges) ) and a range of other professional services, coupled with his leadership skills, puts him in an elite class of marketer. Known for his responsiveness, resourcefulness, and ability to anticipate unforeseen issues, Peter is a best-in-class solution provider who manages each project with the end goal in mind, and creates untold value for his clients in every aspect of a marketing campaign. A practitioner of business diplomacy, Peter is an astute negotiator. He understands the client’s vision, and is adept at assessing marketing needs, garnering the market’s top resources, and executing the appropriate strategy. Peter also provides the crucial leadership function that nurtures collaboration, enables a free exchange of information, and drives long-term sustainable results. In an environment where many traditional and digital marketers are comprised in achieving ROI, Peter consistently delivers campaigns that are on-time, on-budget, and profitable. Peter embraces what is referred to as an “omni-channel” approach, one that encompasses the setting of realistic goals and the use of the most appropriate messaging platforms to achieve a desired outcome. He partners with his clients, getting to the core of their unique brand story, and isolates the factors that differentiate them in the marketplace. Peter is also a proponent of adaptive marketing, a discipline that includes systematically recognizing and responding to real-time changes in customer behavior. He is frequently called upon by companies and agencies to provide trusted consultation in retail marketing strategy.