Peter O. Email & Phone Number

Cary, Nc, Us

Working with gameplay, animation, and art teams to develop in-game collaborations with IP partners for Fortnite, LEGO Fortnite, Rocket League, Rocket Racing, and Fortnite Festival.

Redwood City, Ca, Us

Brand Management• Responsible for driving planning and execution on Immortals of Aveum and future EAO titles• Executed GTM for Immortals of Aveum• Managed partners through brand planning providing key insights to establish product positioning and brand pillars• Executed cross-team activations with Social, Communications, 1st Party, and external partners• Presented to VP and SVPs for buy-in on multiple Go-To-Market plansStrategic Analysis• Using consumer insight testing and other market research to inform market positioning• Provide data driven insights from previous and current campaign to provide insights for future titlesCommunication and Collaboration• Coordinate cross-functional teams across community, web, 1st party, paid media, and external teams• Provide updates to teams and higher level execs to ensure marketing plans align with broader company goals

San Francisco, Ca, Us

San Francisco, Ca, Us

Projects | LEGO Star Wars: The Skywalker Saga, Untitled Indiana Jones Project, KOTOR II Switch, KOTOR Remake, LEGO Star Wars: Castaways, LEGO Star Wars: BattlesBrand Management• Responsible for multiple title across Lucasfilm IP including LEGO Star Wars, Star Wars, and Indiana Jones• Planned and executed GTM for LEGO Star Wars: The Skywalker Saga• Managed partners through brand planning providing key insights to establish product positioning and brand pillars• Executed cross-team activations with Franchise, Publishing, and Digital teams• Presented to VP and SVPs for buy-in on multiple Go-To-Market plansStrategic Analysis• Using consumer insight testing and other market research to inform market positioning• Provide key planning and portfolio planning to ensure proper flighting for each partner across products• Share franchise insights to provide historical context and differentiation against other Lucasfilm productsCommunication and Collaboration• Coordinate cross-functional teams across community, web, and Disney partners for unique marketing opportunities• Provide updates to teams and higher level execs to ensure marketing plans align with broader company goals

Bellevue, Washington, Us

Projects | Magic The Gathering Arena. Magic The Gathering Card Sets (War of the Spark, Throne of Eldraine, Theros Beyond Death, Double Masters, Untitled D&D GamesBrand Management• Developed Go-to-Market plans for Magic: The Gathering Arena and multiple card sets• Managed positioning for products across physical and digital platforms• Shaped media buying to align with brand goals and pillars across Google, YouTube, Facebook, Adsense and AmazonStrategic Analysis• Utilized post-campaign data and franchise research to provide key insights for future campaigns• Partnered with consumer research team to develop playtests for in-production titles to inform brand positioning• Provided regular industry evaluations to ensure product positioningCommunication and Collaboration• Managed and led teams across community, web, and influencer management to develop launch tactics that align with brand pillars• Evaluated partnership opportunities with external agencies

Burbank, Ca, Us

Projects | Middle-earth: Shadow of War, Mortal Kombat 11Brand Management• Executed the Middle-earth: Shadow of War launch and DLC campaign• Managed our campaign partner Microsoft for additional marketing opportunities• Partnered with brand team to develop and execute Mortal Kombat 11 announce assets within 4 months• Provided franchise level support across business verticals (Consumer products, studio, publishing)Strategic Analysis• Refined media plans utilizing campaign data and performance to develop Shadow of War: Friend or Foe campaign• Provided campaign performance recaps for future brand campaignsCommunication and Collaboration• Provided go-to-market planning to internal teams to develop announce tactics for Mortal Kombat 11• Coordinated external agencies for both Middle-earth: Shadow of War and Mortal Kombat 11 for multiple marketing activations\

London, Gb

I architected the PlayStation media campaigns and worked with media partners. By conducting customer segmentation and growth analysis, evaluating PlayStation research, and developing audience profiles, I maximized media conversions and increased the overall reach for PS4 Pro, PS4 Slim, and PSVR launches

Seattle, Wa, Us

I planned and executed 11 monthly marketing plans, leading to 22% increased subscriber growth and 50% campaign customer acquisition