Pete Roythorne Email & Phone Number

London, Gb

United Kingdom

London, England, United Kingdom

Conversational Geek was founded to educate those in the tech industry using vendor-sponsored, easy-to-read short books written in a conversational tone by an industry expert. Available as a PDF for online lead generation and in print for live events, Conversational Geek books educate your audience on topics closely aligned with your company and solutions. See our library and learn more about how to sponsor a Conversational Geek book at www.conversationalgeek.com.

London, United Kingdom

Three-sixty works with you to align your content strategy with your business objectives and drive real results. We do this by creating a broad range of insightful, authentic, engaging and business-critical content quickly and easily, and where relevant sharing this content across all relevant channels and media to make it work harder. This enables you to:• Raise your profile, prove your credentials and add value to your audience. • Drive sales by aligning your content with your… Show more Three-sixty works with you to align your content strategy with your business objectives and drive real results. We do this by creating a broad range of insightful, authentic, engaging and business-critical content quickly and easily, and where relevant sharing this content across all relevant channels and media to make it work harder. This enables you to:• Raise your profile, prove your credentials and add value to your audience. • Drive sales by aligning your content with your customer journey and sales funnel.• Support your marketing campaigns with powerful and relevant content and messaging. • Maximise the value and impact of your content. • Boost your organic SEO.Our key skills include content strategy, content production, media relations and PR and video. However with our team of external partners we are able to offer clients a full marketing and business development service! Show less

Business and communication specialists working across creative and technology businesses to transform their service offering, sales and communications. Special focus is non UK companies entering the market place.Advising owners, senior managers on how to become more relevant, fit for purpose, when communicating with their audiences. Implementing projects and campaigns of any size.TGC London partners ensure clients are ready to seize upon the opportunities in both mature and… Show more Business and communication specialists working across creative and technology businesses to transform their service offering, sales and communications. Special focus is non UK companies entering the market place.Advising owners, senior managers on how to become more relevant, fit for purpose, when communicating with their audiences. Implementing projects and campaigns of any size.TGC London partners ensure clients are ready to seize upon the opportunities in both mature and developing markets, locally and globally.Focus is on commercial development, growth strategies, technology, brand communications and Investment. Show less

Working with tech brands globally to help them improve their internal and external communications.

Edinburgh, United Kingdom

LogicNow is a global leader in providing software to help IT professionals do their jobs more efficiently. As part of my role I am responsible for setting and refining LogicNow’s content marketing and social media strategies and ensuring these are executed. I handle all aspects of the company’s global content marketing, working closely with product marketing and campaign teams to deliver engaging and effective content across a range of different formats that support the company’s sales… Show more LogicNow is a global leader in providing software to help IT professionals do their jobs more efficiently. As part of my role I am responsible for setting and refining LogicNow’s content marketing and social media strategies and ensuring these are executed. I handle all aspects of the company’s global content marketing, working closely with product marketing and campaign teams to deliver engaging and effective content across a range of different formats that support the company’s sales activities. We produce a wide range of content, including written blogs and external articles, white papers, ebooks, video, infographics etc. I also run the company’s blogs and set strategy for social media and content outreach. Reporting directly to the head of marketing, my key roles include:• Setting global content marketing and social media strategy• Setting outreach strategy to increase the impact of content• Working closely with PPC and other areas to drive content awareness through paid sources, such as Native Advertising and Video Advertising• Setting and maintaining budgets • Providing in-depth reports on progress and performance• Using SEO data to inform future content production• Managing a global content team (including their professional development)• Ensuring content supports global business goals• Working closely with a wide range of key stakeholders across the company, from the senior executive team downwards• Developing customer journey to ensure relevance and impact • Planning, scheduling and production of all content• Working closely with external writers and content producers to deliver compelling content• Working closely with internal teams to improve customer journey and experience• Ensuring all website content is up-to-date and all assets are fully utillised• Developing departmental structure Show less

London

London-based PR and online reputation management company, specialising in the marketing and creative services, film & broadcast, technology and new media sectors. While our clients are essentially B2B, we regularly work alongside a number of our clients’ clients in the B2C sector. These have included Anya Hindmarch, Gieves & Hawkes, Net a Porter, Myla Lingerie, Reiss, Outnet, Wesfield/The Village and Soho Shorts Film Festival.What I do:• Create and deliver internal and external… Show more London-based PR and online reputation management company, specialising in the marketing and creative services, film & broadcast, technology and new media sectors. While our clients are essentially B2B, we regularly work alongside a number of our clients’ clients in the B2C sector. These have included Anya Hindmarch, Gieves & Hawkes, Net a Porter, Myla Lingerie, Reiss, Outnet, Wesfield/The Village and Soho Shorts Film Festival.What I do:• Create and deliver internal and external multi-channel content and communications strategies• Plan and execute social media and content strategies• Create and manage brand newsletters and customer media• Produce web-based content – from videos and podcasts to written articles and blogs• Review and audit companies’ websites and digital engagement strategies• Advise on SEO and creating SEO-optimised content• Client liaison and management• Ghostwrite comment pieces, blogs and speeches• Write magazine articles and press releases• Pitch ideas to B2B and consumer magazines Show less

London/Scottsdale/The World

Launched, control content (writing, editing, video presentation) and manage social media activity for the innovative video-led online and social media experience for the travel and meetings industry (http://www.meetingtheworld.com). Offers insight and inspiration for travel and meetings professionals and key video marketing opportunities to destinations, venues and hotels through paid-for high-quality documentary-style video guides tailored for websites, social media and face-to-face… Show more Launched, control content (writing, editing, video presentation) and manage social media activity for the innovative video-led online and social media experience for the travel and meetings industry (http://www.meetingtheworld.com). Offers insight and inspiration for travel and meetings professionals and key video marketing opportunities to destinations, venues and hotels through paid-for high-quality documentary-style video guides tailored for websites, social media and face-to-face presentations. All guides are not only given to clients to use as part of their marketing strategies, but also distributed globally through a cutting-edge web channel. Show less

As a digital and non-digital communications specialist, with a wide range of experience in social media and digital content strategy, creation and management in both the B2B and B2C sectors, I focus on helping brands and companies create great content. Key to this is ensuring that they tell their story to their target audience in the most relevant and consistent way – whatever media or channel they are using. So, whether it's a thought leadership article for the press, a video on a… Show more As a digital and non-digital communications specialist, with a wide range of experience in social media and digital content strategy, creation and management in both the B2B and B2C sectors, I focus on helping brands and companies create great content. Key to this is ensuring that they tell their story to their target audience in the most relevant and consistent way – whatever media or channel they are using. So, whether it's a thought leadership article for the press, a video on a website, a corporate brochure or a Facebook page, I'll make sure you say the right things to the right people in the right places. My core skills include: • Social media strategy and delivery• Online content strategy and creation (written, video and audio)• Strategic media management and digital PR – creating and distributing customer-focused content to raise awareness, generate loyalty and boost search engine optimisation• Online brand strategy and management• Engaging and building customer communities • Video and podcast direction and presentation• Copywriting• A good knowledge of HTML and Google Analytics• A thorough understand of paid and natural SEO techniques and requirements• Good knowledge of web analytics tools such as Google and Opentracker• Proficiency in a range of software packages (Mac and PC), including QuarkXPress, InDesign, Illustrator, Photoshop, Word, PowerPoint, Acrobat Professional, iMovie, Homesite, Image Ready, Dreamweaver, Flash (basic), various email and CMS packages Show less

Virtual

Independently owned IPTV channel for the meetings and events industry. The global website uses a combination of written features and streamed video interviews to promote meetings and live marketing as an integral business tool and a key part of the marketing mix. The regular weekly alerts are distributed to over 200,000 people. Shortlisted for Best Business Editorial Team at the 2007 Association of Online Publishers Awards (this was under the website’s former name of EVENTS:review)… Show more Independently owned IPTV channel for the meetings and events industry. The global website uses a combination of written features and streamed video interviews to promote meetings and live marketing as an integral business tool and a key part of the marketing mix. The regular weekly alerts are distributed to over 200,000 people. Shortlisted for Best Business Editorial Team at the 2007 Association of Online Publishers Awards (this was under the website’s former name of EVENTS:review). What I do:• Plan, commission, write and upload content through CMS• Arrange, script, present and oversee production and editing of video interviews globally• Target content and other activities to maximise site traffic, expand community and market the websites, including making decisions based on selective use of web analytics• Represent the company globally at conferences, events and awards ceremonies Show less

Online Marketing For Your Business is a book and online community that shows businesses how to get the most from their online presence.

As a freelancer I have... •been a regular contributor on a range of marketing subjects to Marketing Week,The Marketerand Media Week •written articles and produced podcasts for the National College of School Leadership’s Futuremagazine. As part of this I have dealt with arange of government departments, including NCSL, DCSF and Partnerships for Schools •co-written and produced a supplement for The Times on meetings and events •been a regular columnist in the Times Educational… Show more As a freelancer I have... •been a regular contributor on a range of marketing subjects to Marketing Week,The Marketerand Media Week •written articles and produced podcasts for the National College of School Leadership’s Futuremagazine. As part of this I have dealt with arange of government departments, including NCSL, DCSF and Partnerships for Schools •co-written and produced a supplement for The Times on meetings and events •been a regular columnist in the Times Educational Supplement •written, designed and produced content (in print, online and on video) for corporate clients •worked as a video journalist at trade shows •worked as a sub-editor, production editor, deputy editor and layout sub on a range of magazines, both in print and online •dealt regularly with the politics of producing magazines and websites for large organisations such as IBM, Lexus, Orange and PC World, as well as government organisations such as Business Link •designed and built websites in Photoshop, Dreamweaver and HTML •never missed a deadline in my life Show less

Work for a wide range of magazines from trade to national weeklies, both for commercial mags and contract publishers

International record sales