I’m a third-generation member of Groote Post Wine Estate, where I oversee communication and marketing. With a degree in Communication from NWU Potchefstroom, I started my career in the agency world, working with top South African wine brands before joining our family estate at the start of the COVID-19 lockdown. I streamlined our communications and expanded our e-commerce footprint during a critical time.Regularly featured on platforms like BBC, CNN, and eNCA, I share insights on South African wine. In 2022, I was honoured to be named in Wineland Media’s Top 30 Under 30. Beyond Groote Post, I serve on agricultural councils and am a keynote speaker, passionate about driving innovation and collaboration in the industry.