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PFU (EMEA) is a specialist company within the Fujitsu family that’s dedicated to information management solutions. PFU is the world leader in document scanning with almost 50% of the market in Europe. • Directed a cross-functional team of up to ten marketers located in London and Munich to develop, coordinate and implement project plans that have regularly exceeded challenging targets• Developed and controlled marketing budget preparation and implementation to deliver high-growth - €0 > in excess of €6 million in three years. • Identified issues within existing marketing structures and implemented a range of new marketing technology solutions.• Selected and appointed significant new agencies for advertising, PR and translation driving growth, improved brand awareness and reseller commitment • Proposed and secured international support for a digital marketing transformation project; embraced eCommerce to deliver €6million in sales revenue across the EMEA market.• Structured teams, monitored and mentored individuals to promote project focus and on personal and professional development.• Designed, managed and initiated go-to-market strategies for 14 new product launches to the EMEA market to achieve commercial objectives and sales performance. • Responsible for all marketing communications to B2B and B2C markets.• Produced, launched and maintained 8 websites and translated them into 7 languages.

Shine win Bids.We've won over £7.75bn in competitive tenders for our clients to transform the businesses' sales pipelines, profitability, bid team performance and, ultimately, shareholder value.We win over 80% of our bids.• Spearheaded the implementation of HubSpot marketing and sales automation:• Introduced a new CRM, applied Administrate for online training bookings and redesigned the website.• Devised, deployed and monitored target lead generation campaigns using Hubspot.• Directed all outbound and inbound campaigns, developed media strategies and constructed personas for target sectors: enterprise-built environments and significant professional services sectors.

Unlock your organisation’s potential to accelerate value delivery for less costWe operate at the intersection of business and technology to create a competitive advantage through digital transformation: growing revenues, reducing costs, and improving efficiency and effectiveness.As the Head of Marketing at Radtac, I have been responsible for building on our brand presence with the development of our new website, new learning management system, and marketing automation to establish Radtac as the leading provider of agile digital transformation services. As a Certified ScrumMaster, I have built our B2B marketing strategy and implemented plans across the full marketing mix, including social media, content marketing, events, and marketing automation using Agile Marketing approaches.• Spearheaded the introduction and integration using Agile and Kanban project management methodologies to redevelop the company's eCommerce website.• Embedded new lead generation processes, inbound marketing and e-Learning Management System.• Transferred data to the new Bullhorn CRM system and conducted website traffic monitoring with Google Analytics. • Leveraged marketing automation to drive lead flows through the sales and marketing funnel to contact information within the CRM system.

Development of the marketing strategy for StarBase and the implementation of the full marketing mix.Lead generation | Social Media Strategy | Website strategy

Responsible for all aspects of marketing of Speechmark’s range of niche speech and language therapy products including e-commerce, catalogue production, events and sales projections. Developed branding and external communications.* Produced 3 target catalogues with a direct mailing programme to 60K customers. * Developed websites and full sales modelling to deliver improved marketing and business outcomes.

Marketing the prestigious Brand Republic, Campaign, PR Week, Marketing, Event and Third Sector apps, websites and hard copy titles for the Haymarket Group have given me experience of in-app marketing, inbound advertising, and outdoor advertising. I also produced the social media strategy for the Brand Republic titles. • Organised and directed a re-launch of the company's Marketing magazine and developed the eCommerce subscription website. • Partnered with the Brand Republic and Campaign's recruitment brand to re-launch the Campaign and Marketing titles.

Copy writing Economist event marketing materials

• Produced, wrote and launched a new eCommerce B2B website with 8500K+ products.

Capita Registrars is part of a FTSE 100 company providing business process outsourcing and integrated professional support services. Capita Registrars provides share administration services to companies large and small. The core service is register management. My role involves organising seminars and workshops targeted at FTSE 350 companies and managing marketing campaigns using the full marketing mix.- Conference and exhibition marketing to establish thought leadership- Magazine production and marketing - E-newsletter production development and marketing- Brochure production and measurement of performance

Experienced marketing innovator consulting for publishing, events, science technology and pharmaceuticals businesses.

Completed a project assessing the web presence of the RCN Publishing (the commercial arm of the Royal College of Nursing) against their competitors. I completed a final report detailing actions, budgets and suggested schedule. In addition I completed two direct mail campaigns.

Reed Exhibitions is the largest events company in the world. The role involved devising and implementing effective marketing strategies for two major conference led oil and gas events. Determined, profiled and quickly understood the key market sectors in the Russian oil & gas and intelligent energy areas. Responsibilities included managing all budgets and schedules for the creation of effective tactical campaigns worldwide.• Managed the marketing of 2 conference led international events held in Moscow and Utrecht.• Devised and deployed innovative marketing strategies to reach the Russian oil and gas market; introduced local solutions for the Russian exploration and production market. • Directed international, multi-language and multi-regional SEM campaigns to drive awareness and boost early conference registration.

Marketing activities supporting sales such as direct marketing, advertising, PR, and sales literature

Lippincott Williams & Wilkins is the worlds 2nd largest medical publisher. Responsibilities included preparing detailed marketing strategies for all European markets. Work closely with sales managers to develop local marketing resources leading to effective European sales growth using a combination of event promotion, sales support, and direct marketing plus internet activities. Responsible for creating online bookshop and maintaining promotions for 900 new titles plus 16,000 back catalogue books. Set detailed objectives to ensure the strategic plan was achieved including targeted advertising campaigns increased web promotion, and better sales support.• Responsible for a significant marketing budget supporting sales across Europe• Internet promotion increased sales by over 20%• Introduced SEM to LWW in the UK• Devised and implemented a new strategic marketing plan following a marketing audit involving the whole marketing team.• Provided direction for the work of three staff to ensure objectives were met within budget.

• Increased sales by 180% in three years. • Tripled the sales of books at a major conference.• Managed all aspects of marketing at 645 exhibitions in Europe annually.

• Implemented strategic marketing plans for publishing activities in the materials science field• Maximised journal subscriptions – increased subscriptions by 5% per annum• Planned & implemented online campaigns & strategies• Built a marketing database from existing scattered data

• Event promotion & management for two major conferences with exhibitions• New product development across the Institute activities

Recruitment & Retention of Younger MembersPromotion of Materials Science degree coursesPromotion of Materials Science at schools

Developed materials solutions for existing portfolio of aerospace power system productsWorked in a team to devise new materials solutions for civilian and military power systems