• Developed and rolled out TextNow’s Product Quality analytics from the ground up, consolidating metrics from +10 data sources into a centralized source of truth that democratized data access.• Worked closely with cross-functional teams at TextNow to understand stakeholders' business objectives, transforming these requirements into actionable KPIs.• Conducted timely, ad hoc analyzes to tackle emerging business challenges. Performed intricate analyses of user behavior and product performance.• Managed A/B testing initiatives, providing reliable insights for product development and feature validation.• Created and presented impactful presentations, effectively communicating complex data insights to facilitate informed decision-making.

• Primarily responsible for leading the implementation of BI and Game Insights solutions, managing the team roadmap and backlog, and delivering actionable data insights to developers, business, marketing, and senior leadership.• Partnered with leaders and teams across the organization to create solutions that bring meaningful and measurable value to our products life cycle and internal processes.• Developed Ubi Toronto data strategy and roadmap to build a data-driven culture that ultimately drives incremental business growth.• Acted as SME in the Toronto studio all things game data-related by providing specialized consulting, analytical, and technical support.

• Worked closely with game designers and User Research teams identifying trends in players behaviours through a variety of data analysis methods.• Translated complex problems into structured analyses and data products by collaborating closely with game developers to understand their data needs.• Managed in partnership with game producers in Agile environment the entire scope of gameplay tracking integration and validation until usable for data analysis.• Designed, developed, distributed, and maintained recurring reports, dashboards, and presentations.

• Created marketing and revenue dashboards for different subscription type products – SaaS, annual, and one-time purchases.• Identified, extracted and analyzed marketing KPIs to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability.• Regularly reported on analyses to interpret findings and collaborated with marketing managers to ensure appropriate response to findings.• Conducted predictive modeling analyses to support deepen-share-of-wallet strategy.

• Responsible for weekly and monthly analysis of retail operations expenditure against budget and historical performance providing explanations of variances;• Assisted on the preparation of the annual budget and monthly rolling estimate by channel;• Developed reporting tools such as dashboards, scorecards, and KPIs reports;• Provided internal stakeholders with recommended labour investment to ensure that strategic retail initiatives are properly supported;• Identified through data gathering cost-savings opportunities in retail operations and made recommendations for payroll optimaztion;

• Reported weekly and monthly sales results providing detailed explanations of variances by product group;• Responsible for the validation and accuracy of sales and commission data loaded into Cognos from multiple financial systems;• Acted as focal point for the Regional Marketing Centres by detecting and diagnosing the root cause of reporting discrepancies among various systems;• Ad hoc support to multiple departments for business case analysis and other projects;• Responsible for the administration, maintenance, and training of the sales reporting application – Cognos 8.0;

• Managed and controlled all aspects of the sale process; such as customer relationship, quotations, billing, customers’ contracts, sales planning support, among others;• Worked closely with the sales managers to ensure that orders meet minimum profitability requirements; • Developed and analyzed sales reports on a monthly, quarterly, and yearly basis for the Chief Financial Officer;• Automated several reports, such as: commissions, sales, royalties, and financial reports;• Enhanced the company’s sales system (MS Access) in order to reduce input errors;