Nancy Peterson Email & Phone Number

Hamilton, MA, US

Beverly, Mass

Leveraging her 30+ years of marketing experience, works with clients to help them through the process of buying or selling residential real estate seamlessly

• The mission of the Aquaculture Coalition is to increase acceptance and consumption of aquaculture products among consumers. Goals of the Aquaculture Coalition include
• Change the conversation around farmed seafood - Research, understand and track consumer perceptions - Act upon consumer insights swiftly and decisively
• Stop the spread of misinformation - Identify relevant online chatter with a Rapid Response Program - Respond… Show more The mission of the Aquaculture Coalition is to increase acceptance and consumption of aquaculture.
• Stop the spread of misinformation - Identify relevant online chatter with a Rapid Response Program - Respond to misinformation 24/7 before it spreads
• Unify the voices of aquaculture - Help members improve search results and traffic to their web sites thereby amplifying the voice of the entire aquaculture segment - Coordinate and amplify members messaging on social.
• Remove barriers to sales growth - Change negative consumer perceptions of farmed seafood to improve and grow sales Show less

Gloucester, Mass

• Re-positioned the Matlaw’s brand and developed 12 new products which resulted in new distribution in major retailers and opened up new markets
• Implemented a new trade marketing system to measure and better control trade promotion spending
• Consulted with senior management on company-wide issues including sales, manufacturing, R&D, purchasing, logistics, and finance
• Built a marketing team driving a major brand relaunch and consumer marketing programs that included both… Show more
• Built a marketing team driving a major brand relaunch and consumer marketing programs that included both traditional and digital marketing approaches. Worked with Sales and R&D to launch new products leveraging the.
• Increased industry awareness and respect for company’s aquaculture/sustainability programsSpecialties: Marketing strategy, Brand Management, Product Development, Consumer Marketing, Consumer Products, Social Media.

Washington D.C. Metro Area

The White House Office of Science and Technology Policy, the NSTC Interagency Working Group on Aquaculture, the U.S. Department of Commerce, the U.S. Department of Agriculture and other federal partners conducted this workshop to identify current issues in the U.S. Aquaculture industry.The participants were a selected group of industry leaders, advocates.

• Developed products supporting Uno Chicago Grill’s warehouse club strategy. Products developed were unique to Uno’s current offering and had $6 million annual revenue goal.
• Developed go-to-market strategies, consumer marketing tactics, as well as conducted brand research for a seafood customer; managed 6-month social media campaign for another seafood company.
• Identified three new products to extend product offering. Conducted flavor research and analysis recommending new… Show more
• Identified three new products to extend product offering. Conducted flavor research and analysis recommending new approaches for product flavorings.
• Conducted product packaging research and analysis for confectioner; identified consumer issues with new approach and identified reasons to abandon changes proposed. Company retained old look. Client List: Uno Foods.

Gloucester, MA

• Defined new, direct to consumer e-commerce venture, established new business including legal structure, fulfillment, merchandising and call center.
• Grew direct-to-consumer fresh seafood business 20% or more six straight years.
• Managed P&L, generated $2 million in new sales and improved profitability 35%.
• Created and managed first ever nationally branded, seafood mail order catalog, establishing firm in high end, gourmet market with over 10,000 new customers.
• Managed… Show more
• Managed Canadian market, delivering its first profitable year in 7 years.

Created, developed, and managed food export business

Mba With High Distinction, Marketing

Ba, Russian Civilization, French

Education record

Education record