Leveraging her 30+ years of marketing experience, works with clients to help them through the process of buying or selling residential real estate seamlessly

The mission of the Aquaculture Coalition is to increase acceptance and consumption of aquaculture products among consumers. Goals of the Aquaculture Coalition include• Change the conversation around farmed seafood - Research, understand and track consumer perceptions - Act upon consumer insights swiftly and decisively• Stop the spread of misinformation - Identify relevant online chatter with a Rapid Response Program - Respond… Show more The mission of the Aquaculture Coalition is to increase acceptance and consumption of aquaculture products among consumers. Goals of the Aquaculture Coalition include• Change the conversation around farmed seafood - Research, understand and track consumer perceptions - Act upon consumer insights swiftly and decisively• Stop the spread of misinformation - Identify relevant online chatter with a Rapid Response Program - Respond to misinformation 24/7 before it spreads • Unify the voices of aquaculture - Help members improve search results and traffic to their web sites thereby amplifying the voice of the entire aquaculture segment - Coordinate and amplify members messaging on social media sites• Remove barriers to sales growth - Change negative consumer perceptions of farmed seafood to improve and grow sales Show less

• Re-positioned the Matlaw’s brand and developed 12 new products which resulted in new distribution in major retailers and opened up new markets• Implemented a new trade marketing system to measure and better control trade promotion spending• Consulted with senior management on company-wide issues including sales, manufacturing, R&D, purchasing, logistics, and finance• Built a marketing team driving a major brand relaunch and consumer marketing programs that included both… Show more • Re-positioned the Matlaw’s brand and developed 12 new products which resulted in new distribution in major retailers and opened up new markets• Implemented a new trade marketing system to measure and better control trade promotion spending• Consulted with senior management on company-wide issues including sales, manufacturing, R&D, purchasing, logistics, and finance• Built a marketing team driving a major brand relaunch and consumer marketing programs that included both traditional and digital marketing approaches. Worked with Sales and R&D to launch new products leveraging the brand’s strengths and new positioning• Increased industry awareness and respect for company’s aquaculture/sustainability programsSpecialties: Marketing strategy, Brand Management, Product Development, Consumer Marketing, Consumer Products, Social Media Marketing, Team Building, Public Relations Show less

The White House Office of Science and Technology Policy, the NSTC Interagency Working Group on Aquaculture, the U.S. Department of Commerce, the U.S. Department of Agriculture and other federal partners conducted this workshop to identify current issues in the U.S. Aquaculture industry.The participants were a selected group of industry leaders, advocates, academics, chefs all of whom collectively are working to increase public knowledge and acceptance of farm raised seafood, and in… Show more The White House Office of Science and Technology Policy, the NSTC Interagency Working Group on Aquaculture, the U.S. Department of Commerce, the U.S. Department of Agriculture and other federal partners conducted this workshop to identify current issues in the U.S. Aquaculture industry.The participants were a selected group of industry leaders, advocates, academics, chefs all of whom collectively are working to increase public knowledge and acceptance of farm raised seafood, and in particular, U.S. aquaculture, with the ultimate goal of increasing seafood consumption while supporting US businesses. Show less

• Developed products supporting Uno Chicago Grill’s warehouse club strategy. Products developed were unique to Uno’s current offering and had $6 million annual revenue goal.• Developed go-to-market strategies, consumer marketing tactics, as well as conducted brand research for a seafood customer; managed 6-month social media campaign for another seafood company.• Identified three new products to extend product offering. Conducted flavor research and analysis recommending new… Show more • Developed products supporting Uno Chicago Grill’s warehouse club strategy. Products developed were unique to Uno’s current offering and had $6 million annual revenue goal.• Developed go-to-market strategies, consumer marketing tactics, as well as conducted brand research for a seafood customer; managed 6-month social media campaign for another seafood company.• Identified three new products to extend product offering. Conducted flavor research and analysis recommending new approaches for product flavorings.• Conducted product packaging research and analysis for confectioner; identified consumer issues with new approach and identified reasons to abandon changes proposed. Company retained old look. Client List: Uno Foods, Kettle Cuisine, Morey's Seafood, Sea Star Seafood, National Fish & Seafood, Harbor Sweets, East Wind Tea and Calendar Island Lobster.Specialties: Product Development, Marketing Research, Digital Marketing, Brand Development, Marketing Strategy, Food Industry, Competitive Analysis Show less

• Defined new, direct to consumer e-commerce venture, established new business including legal structure, fulfillment, merchandising and call center.• Grew direct-to-consumer fresh seafood business 20% or more six straight years.• Managed P&L, generated $2 million in new sales and improved profitability 35%.• Created and managed first ever nationally branded, seafood mail order catalog, establishing firm in high end, gourmet market with over 10,000 new customers.• Managed… Show more • Defined new, direct to consumer e-commerce venture, established new business including legal structure, fulfillment, merchandising and call center.• Grew direct-to-consumer fresh seafood business 20% or more six straight years.• Managed P&L, generated $2 million in new sales and improved profitability 35%.• Created and managed first ever nationally branded, seafood mail order catalog, establishing firm in high end, gourmet market with over 10,000 new customers.• Managed Canadian market, delivering its first profitable year in 7 years.• Launched new product line, propelling Gorton’s to #1 market position. Developed 5 additional line extensions, managing business to $31M annual sales, 20% of total sales. • Championed new warehouse club channel and grew business to 20% of total tonnage.• Directed digital marketing strategy and execution, including permission marketing campaign, web site, and media. Specialties: Marketing Strategy, Product Development, Brand Management, Email Marketing, E-commerce, Digital Marketing, Multi-channel Marketing Show less

Created, developed, and managed food export business