Coordinates and aligns customer engagement campaign strategy with all LV property leadership and marketing teams. Responsible for ensuring property demand generation needs are incorporated into customer-focused engagement campaigns.

The Director Tier Strategy executes and makes recommendations for the direct marketing campaign strategy for a group of properties, with input and direction from Revenue Management, Vice President of Cross Property Strategy. Responsible for optimizing direct marketing campaigns to ensure the properties execute and achieve a return on investment for each direct marketing campaign.•Assists in setting the overall strategy and facilitation of all aspects of direct marketing campaigns for gaming and non-gaming marketing efforts.Proposes when, what & to whom to send direct marketing messages that are based on expertise and historical performance.•Collaborates with property marketing teams to determine cross-MGM Resorts International tradeoffs and campaign prioritization to get the highest return on investment.Drives the campaign execution process from ideation to deployment.Creates “pro-forma” for the expected response, profit and occupancy and propose specific tests for the property to improve these key metrics.•Provides leadership for all reporting department’s Human Resources responsibilities to include: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company’s diversity commitment.Makes recommendations and solicits feedback from properties for customer segmentation for campaigns.•Continuously improves campaigns relative to internal benchmarks including revenue and income; recommends progressive and best practice direct marketing campaigns; achieves key performance metrics.•Liaises between Direct Marketing, Revenue Management, Properties, and support functions.Manages two-way communication and discussion for inclusion between the Property and Direct Marketing;

As a Slots Marketing Manager I am tasked to oversee and manage various marketing campaigns including Slot Tournaments, Promotions, and Seasonal Offers. In addition, I work closely with the Director and VP of Slots Marketing on designing and strategizing creative and effective marketing campaigns. The following encompasses day to day duties and responsibilities: •Analyze and provide actionable recommendations and feedback to the Director and VP on all marketing campaigns.•Oversee and approve all marketing collateral for the Slot Marketing department.•Liaison to Brand Marketing and Advertising for all Slot Marketing creative.•Create new marketing initiatives to increase incremental revenue and customer engagement.•Manage 15 employees at the M life Desk and a slot marketing analyst.•Utilize emerging technologies to create new events and promotions.•Improved marketing strategies and analytics for the entire Slot Marketing Department. •Streamlined and improved marketing material

As the Assistant Slot Marketing Manager for the MGM Grand , I was responsible for analyzing slot marketing and operations data, providing detailed recommendations on how to increase revenue and effectiveness of the available promotions. I worked closely with the Manager and Director of Marketing in providing feedback for marketing campaigns based on analysis of events. The following is a comprehensive overview of projects and responsibilities as the Assistant Slots Marketing Manager•Analyze marketing campaigns and provide feedback to Manager and Director.•Implemented automated reports using SQL Server Integration/Reporting Services and Microsoft Visual Basic.•Improved Slot Tournament registration databases using Microsoft Access and Visual Basic for Applications and received an Entertainment Service Reward and Leadership Recognition for these improvements.•Manage Slot Tournament registration, scoring and the verification process.•Perform post-analysis on all Slot events.•Provide assistance to the M Life Desk, and implemented new policies and procedures based on feedback from M life Representatives including automating the myVegas redemption log.•Utilized market metrics scores and employee surveys to assist in implementing guest service initiatives including the creation of an automated “Game Finder” for our Guest Service Representatives to provide assistance to guests in finding machines on the floor, as well as an automated Slot Tech “Game Finder” to provide them the information needed to repair machines in a more efficient manner.•Developed a floor layout in two key areas of the Casino to create a comfortable environment while maximizing space and utilization.•Streamlined data analysis by automating previously manual reports including Casino Host Arrivals, Special Event analysis, Slot Machine Vendor reports, Casino & Database Marketing Status reports and adding birthday

Supervised 10-15 lifeguards