Bright Content guides b2b clients to growth with a blend of content marketing, social media and copywriting. We work with some of the biggest names in tech including Spotify, Microsoft, Google and Dell, as well as artificial intelligence specialists Mobius, Yeseop and Zoral. TrainingWe train CEOs, graduates and everyone in-between to grow their online audience and influence.​Employee advocacy: Recruit and train your people to share inspiring content on social media.Blogging: Research and write original articles that get people talking and customers clicking.Business writing: For web pages, email marketing, conversion/landing pages and social media posts.Content strategyWe craft content strategies that tell your story, connect with customers and grow your business.Discovery: clarify brand purpose and customer need.Schedule: create and manage the content calendar. ​Audit: repurpose and reuse evergreen content.Scale: identify cost-effective resources to expand production.​Monitor: analyze data and measure ROI.Social mediaIncrease your influence. We’ll match you with the social channels where your customers, partners and media gather, and help you maximise your impact with these communities.Hygiene: audit and optimize existing social media profiles.Management: schedule daily posts and engage with communities.Growth: attract followers and fans with original and shared content.Engagement: schedule copy, memes and gifs that inspire conversations and comments.Reporting: measure, analyse and optimise social performance.CopywritingGet the copy right, first time. Reduce costs by working with a tech expert who turns complex ideas into clear copy. Blogging: topical articles that inspire readers and pack an SEO punch.White papers: in-depth research and reports aimed at senior decision makers.Email marketing: boost open rates and increase click throughs and conversions.​Videos and podcasts: memorable scripts that bring your business to life.

Head of Content for the world's leading social selling consultancy. Authoring original content, coaching associates, managing website articles.Managing content calendar, commissioning guest authors.Managing social channels: Twitter, LinkedIn, Facebook, Instagram.Since I took over the content pipeline at the start of August, I have overseen the publication of more than 100 articles, 1600 tweets and 300 LinkedIn posts.In that time I overseen a 50% increase of visits to the DLA website, which results in, on average, two inbound queries a day.Social engagement has doubled since I took over the social channels (start of August).

Upstart supports business leaders in dealing with digital disruption. We enable smarter, faster decisions, and deliver tailored, actionable insight. This enables our clients to overcome their first encounter with disruption and harness this momentum for longer term business performance.

Achievements: Migrated Lingoda blog to WordPress platform.Increased blog output 100%, blog traffic 100%, dwell time 30%.Grew Instagram from 750 followers to 12,000 followers. Engagement rate 4.6%.Grew Twitter from 900 followers to 5,000 followers. Engagement rate 1.5%.Hired Studio Manager (video), Content Manager (blog), Social Media Manager.Relaunched dormant YouTube channel. Videos now receive approx 10,000 views per week.

Content strategy and execution; social media management; content creation including blogs, video, podcasts and thought leadership.Starting with a Twitter account that had 900 followers, I reviewed and relaunched Capco’s social media presence including Facebook, LinkedIn and Instagram. At the end of my tenure Capco had 5,500 Twitter followers, 57,000 LinkedIn followers (from 15,500); and 950 Instagram followers (launched from scratch in 2015) – all channels grown organically. Designed and delivered an employee advocacy network that included coaching and mentoring for all levels including board level and CEO. I'm especially proud that my approach inspired and motivated people to participate with confidence and enthusiasm in content and social on behalf of the business. Planned, managed, executed social recruitment campaign "Are You Capco". Trebled visits to recruitment page, reduced bounce rate of page from 80% to 15%. Increased hiring engagement by 40%.

Content marketing strategy and executionContent creation including web, blogging, thought-leadership

Leading new social media strategy to grow communities, build brand awareness and generate new business. This included competitor analysis, review of current activity, optimisation of resources, and generation of engaging, diverse social content. Project managing launch of new mobile website, including design, copywriting, compliance with FSA regulation and publication. Overseeing the development of the content team, including managing and training in key social media, community management and content creation skills.

Head of Content in a leading business-to-business digital marketing and public relations organisation.

Managing editorial team, developing content strategy including social media. Company-wide content training.