National media executive with versatile expertise in advanced data targeting, sales lift measurement, integrated marketing, national advertising sales, national media buying and sports television production. Consult ad sales leaders, applying data-driven insights to differentiate linear, addressable, OTT, connected TV and digital publishers for national advertisers. Extensive background in television and cross-media sales in both sports and entertainment. Direct and active role with clients, agencies, producers and leagues in the development of multi-million dollar partnerships that achieve client objectives. Accomplished in drafting sales presentations, marketing, research and business plans for niche and broad-based television networks.Specialties: ad innovation, data-driven ad sales , media research, integrated marketing, negotiation, new business development, ad sales planning, media buying, sports television production, positioning of quantitative and qualitative media research, strong organizational skills