General Manager- Uk
Collette
Uxbridge Middlesex Uk
Collette is a USA based family-owned specialist tour operator, with global turnover of US$300m. A 4 star inclusive escorted touring operator, with sales offices in USA, Canada Australia and UK.Responsible for sales and marketing of outbound business from UK• 7 direct reports - Head of Marketing – trade, direct, groups and PR - Operations Manager – including air contracting and ticketing, documentation, quality control - Head of Customer Care - including call centre and customer services- Field sales team of four District Sales Managers• 29 staff in UK in total Achievements at Collette • Established a strategic partnership with Thomas Cook Group, in form of brand license of Thomas Cook Tours operation.• Introduced a strategic partnership with the Royal Horticultural Society, introducing a range of specialist itineraries and new brand, RHS Garden Holidays by Collette.• Successfully dealt with challenges of economic downturn in 2008 – 2010, and increased UK turnover by 250% since 2011, hitting profit targets.• Re-positioned Collette in UK market from a small wholesaler/groups specialist to an established ATOL tour operator recognised as a market leader within sector.• Introduced preferred commercial terms with all UK independent travel agency consortia,• Built travel agency sales from 20% of business to over 70% • Increased direct sales to 15% of turnover• Introduced profiled database mailing programme with agent partners • Oversaw rebrand of Collette in UK in 2014• Won company-wide awards in 2011, 2012 and 2014 for Global Sales Growth
