• A well-established wine merchant/importer in Hong Kong with a flagship retail store in Central. • Building all business operations from the ground up and expanding business from HK$0 turnover to over HK$100 mil/year.• Heading a team of over 30 people, managing daily business operations (retail and wholesale) and ensuring effective and smooth running of all business units.• Managing P&Ls and collaborating with finance on budgets, forecasts, financial reports and audits.• Developing comprehensive business plans and strategies to maximize revenue, profitability and market share.• Analysing sales data and monitoring industry market trends and competitors’ activities to identity opportunities for sales growth and market expansion.• Opening and developing key business accounts (mostly major wine retailers, merchants, supermarkets, department stores, hotels and high net-worth individuals) and exploring opportunities in other Southeast Asian countries.• Collaborating with marketing team to develop and execute marketing strategies, campaigns and organize events such as Wine and Dine Festival, International Wine and Spirits Fair and wine dinners for private and trade clients.• Ensuring effective implementation of sales and marketing strategies and target KPIs are achieved.• Fostering a culture of can-do attitude with our retail and wholesale sales team and ensuring exceptional customer service is being constantly delivered.• Managing wine portfolio of over 1000 SKUs and negotiating exclusivity with wineries and suppliers.• Logistics and warehouse management to maximize operational efficiency and minimize shrinkage.• Ensuring all business activities are in compliant with relevant rules and regulations. Reviewing and updating company policies when necessary.• Collaborating in the GEM listing application in 2019 and liaising with all professional parties.

• A well-established wine merchant/importer in Hong Kong.• Leading a sales team of 5 to achieving sales target in the last 6 consecutive months.• Heading marketing team to identify market opportunities. Developing sales and marketing plans and strategies to drive sales growth and expand market share.• Developing and maintaining customer relationships by organizing wine tastings, trainings, dinners and participating in events like Wine & Dine Festival and Wine & Spirits Fair.• Managing fine wine selections and sourcing new exclusive brands to maintain a diverse portfolio.• Managing Mr He’s, Midea Group founder, private wine and spirits collection of over HK$500mil. Conducting annual valuation, market analysis and preparing an annual report to provide professional opinions on potential acquisition or sale.

• Largest specialty wine retailer in Hong Kong with over 30 retail stores.• Managing 4 retail stores and responsible for new stores opening.• Developing sales and marketing strategies to drive sales growth.• Led my team at Festival Walk to achieving monthly actual sales of 15% on average, above our monthly sales targets in the past 6 months and a like-for-like growth of over 30% compared to last year.• Winning HKRMA Service and Courtesy Award (Supervisory Level) in 2013 and Watson’s Wine Best Customer Service Store Award in 2013 and 2014.• Maintaining low shrinkage of less than 0.02% on average over the last 4 stocktakes.• Staff supervision, training and motivation using a hands-on approach.

• Largest supermarket chain in Hong Kong.• Pricing, promotion planning and creating marketing strategies to drive sales.• Logistic and inventory management to support retail operations.

• Largest wine retailers in the UK with over 200 stores.• Led the team to achieving a like-for-like growth of 22% in the last financial year.• Ensuring the effective day-to-day running of the store which include rota management and maintaining a high standard of store appearance, merchandising, customer service and an efficient delivery schedule.• Managing accounts of on-trade customers which include sending out account statements, collecting payments and ensuring the smooth running of their accounts by keeping them under their credit limits.• Maintaining a good relationship with existing customers and actively seeking for new customers through external tastings and new on-trade customers by passing on quality leads to the Business Development Manager.