Peter Way Email & Phone Number

OBJECTIVEAssist entrepreneurial companies create exceptional value for their customers. Refine and sharpen strategic focus on specific segments. Uncover hidden value. Develop new solutions to deliver the value. I use customer, market, and competitive understanding to drive new value. Rather than traditional business planning, I favor lean startup methodology to quickly test and refine value and test business assumptions. This is a much more agile and experiential process to arrive at solid strategies.SUMMARY• Strategic and practical advisory to small firms retooling themselves.• Web and traditional marketing to promote companies. • Software startups. • Delivered highly successful high-tech products and solutions to Hewlett-Packard (HP) customers through solid research of customer and channel needs. • Developed pragmatic business plans that led to solid strategic decisions. • Quickly became an expert in new areas. Not afraid to lead change and bring in new approaches when the business success demanded it.Specialties: Software Product Marketing, Internet business development. Business planning, product portfolio management, market analysis, customer insights, competitor research, pricing, channel strategy, product marketing & management, product roadmaps, market segmentation, public speaking, white papers. languages: Spanish, Portuguese, basic German. Computer storage, tape drives, SAN, Optical Storage, NAS, Aeronautics, control system design, wind turbine simulation, analysis.