Peter Wild Email & Phone Number

Liverpool, England, United Kingdom

• Appointed by the Board of Directors to create and execute a strategy to reopen and launch trading of the retail showroom business, capitalising on extensive senior level retail sector expertise
• Identify opportunity and develop strategy and tactics to expand the number of showrooms
• Developed and secured sign off for a digital and tradition marketing and sales strategy with the director
• Ensured the showroom was presented to the highest standard to create an outstanding customer experience
• Control the full sales cycle from initial customer contact to installation.

London, England, United Kingdom

• Drove sales of unique, high quality and rare woods to create bespoke wood floors for high-end clients undertaking home refurbishment projects predominantly based in London
• Agreed a sales and marketing strategy and developed a process and methodology for the sales operation
• Listened to the client brief and created an engaging vision of the potential for an outstanding interior living space, building on the client’s original concept to go above and beyond original expectations

Cheshire, England, United Kingdom

• Founding member of the newly launching business charged with driving penetration of the business within the local market and beyond
• Lead the establishment of a second showroom following the successful launch of the founding showroom
• Capitalised on previous property experience to focus on building work expanding into major projects including large residential extensions
• Managed the building and preparatory work and ensured the fit of the kitchens went to schedule

Cheshire, England, United Kingdom

Accountable for the full sales lifecycle from initial lead generation through to close of sales within a highly target-driven sales environment. Achieved a close rate of 65-70% in a fiercely competitive sector.

Founded a property development business and attracted a PE investor in 2006 to enable completion of larger-scale development projects. Successfully wound the business down in response to shifting market conditions.

• Retail Success Ltd offered both the services described below in a simpler and more affordable way
• Offered a unique range of services to address all elements of a store that impacted sales with a particular focus on store design, layout and product display
• Developed a bespoke Business Assessment service involving a comprehensive on-site visit, and production of a detailed report on business performance along with recommendations for achieving optimal performance
• Wrote several papers and short books on subjects relating to improving retail performance

• RMSA were world-leaders in forward forecasting of stock requirements in a retail of business with the objective of optimising stock turn speed, profitability and cash flow
• Appointed by the Board of Directors to launch the business’s services in the UK
• Undertook training trips to Las Vegas, Florida and New York

• G A Wright are the leading company in the US offering unique solutions to retailers to correct serious trading issues such as poor cash flow and overbuying/under selling
• Appointed as a member of a small, specialist team tasked with launching the business in the UK
• Worked with a wide range of retail businesses across the UK, USA, ROI and France
• Utilised the vast amount of senior level retail experience gained with UK ‘Big Four’ retailers, Tesco and Asda to achieve consistently high results
• Created and offered unique solutions that generated a sustained and significant increase in sales
• Supported clients through the complex implementation process requiring effective stakeholder management abilities across a wide range of business disciplines including operations, purchasing, sales and visual.

• Headhunted to troubleshoot Clothing and Footwear Division issues through an extensive review and overhaul of all aspects of visual merchandising
• Developed a business case for a broader project scope, identifying key areas of improvement to include macro subjects such as store design and space, to micro subjects such as product presentation and visual.
• Secured approval at a senior level and quickly implemented a programme of significant change that created the foundation of George at Asda (turnover of £3 billion p.a.)
• Implemented industry-leading controls on product presentation, taking a significantly under-performing retail department to be the most effective retail operation in British retailing

• A uniquely high achiever, fast tracked through the usual 5-year training period to gain promotion to Buying Manager and Buying Controller within the space of a few years
• Oversaw a team of buyers and worked with designers and clothing manufacturers to produce ranges suitable for selection and presentation to the divisional directors for final approval
• Managed the production and delivery schedules
• Ensured the production quality met very exacting standards
• Monitored sales performance and stock levels and reported to the Divisional Director
• Undertook business-critical bi-annual selection and buying trips to the Far East in addition to UK and European travel