Peter Winters Email & Phone Number

Toronto, Canada Area

Based initially in the UK and from 2008 in Canada, I have led hundreds of healthcare projects. With a global network of research contacts I am able to co-ordinate studies around the world which are sensitive to regional and local market differences. I use a range of qualitative and quantitative methodologies amongst a diverse range of healthcare target.

Montreal, Canada Area

Haddock Research is a pricing consulting firm helping organizations manage the green and digital transformations of the 2020s and beyond.

London, United Kingdom

Started as Managing Director and part-owner of Brand Health International (BHI) in early 2005. We created the company to conduct online surveys amongst doctors, patients and other healthcare groups in a brand-sensitive way. Later in 2005 we sold the company to Huntsworth Health, a publicly-quoted healthcare communications company, and BHI incorporated two.

London, United Kingdom

• Proposed that the company's reputation for online physician research be leveraged by setting-up a new business unit, providing online physician fieldwork exclusively to pharmaceutical market research agencies. It.
• Developed proposition, name and target client profile
• Led marketing and sales efforts & built client-servicing team
• Developed pricing approach to create durable advantage over competitors and achieve international consistency
• Introduced ‘Network Membership’ for key agency clients, which included central-London seminars
• Secured NOP Research as the lead client

Arundel, West Sussex, UK

• Introduced online physician research to European pharmaceutical companies, helping to establish the company as the leading, and highest-regarded, agency provider of online physician surveys.
• Provided numerous pharmaceutical conference/training presentations, at EphMRA and PBIRG, about online research
• Won the prestigious annual EphMRA Foundation award in 2001, for study on ‘Validation of the Internet as a Research Tool’.
• Sold i.MD2000 in Europe; a comprehensive, syndicated, international study about PCPs use of the internet; and a valuable resource for training/sales presentations
• Conducted online studies for most major European pharmaceutical companies. Positioned our business on quick-turnaround online research projects, often used for testing of branding, advertising and communications.

London, United Kingdom

• Started the company's International Medical Omnibus in 1992; became Director of Ad Hoc Research for European-based clients in 1997. Isis Research was sold to Synovate in 2004.
• Created viable omnibus service; including a number of spin-off syndicated surveys and an international monitor of PCPs’ usage of the Internet from 1996
• Developed ad hoc clients including Janssen-Cilag, Organon, Novartis, Roche, Schering and Yamanouchi

Egham, UK

Conducted small-sample product evaluations for the Johnsons Wax air freshener and personal care product ranges.

Heathrow, UK

Conducted mainly in-house research on a wide range of commercial issues - such as the branding of the economy services, the comfort of the seats and segmentation of customer types.

London, United Kingdom

Started as a Research Executive as part of their 1985 graduate intake. Worked on a range of commercial and social research projects, such as on heart disease and HIV public awareness campaigns. From late 1987, had day-to-day responsibility for the development and marketing of the first PC analysis software for the TGI syndicated service used by advertising.

Sudan

11/1984 - 5/1985 Sudan Khartoum Co-author of project sponsored by University of St. Andrews and University of Khartoum: "Hesselden, Fiona; Winters, Peter: The Geography of East-Central Sudan: A Case Study Concerned with the Environmental Crisis of a Semi-arid Area. 1985". See Reference 14 - http://link.springer.com/article/10.1007%2FBF00189079 Whilst in.

After University, spent a year in France. Principle employment was as an English teacher working for Berlitz, but also took part-time employment working for a travel company, Vacances en Campagne.

Bsc, Geography, 2.1

Activities and Societies: President of Geography Society

Education record