Peter Winters Email & Phone Number

Toronto, Canada Area

Based initially in the UK and from 2008 in Canada, I have led hundreds of healthcare projects. With a global network of research contacts I am able to co-ordinate studies around the world which are sensitive to regional and local market differences. I use a range of qualitative and quantitative methodologies amongst a diverse range of healthcare target audiences; such as with clinicians, KOLs, pharmacists, lab managers, CIOs, CFOs, C-suite, purchasing managers, patients and payers. I have pricing experience with medical devices and diagnostics, ethical pharmaceuticals and OTC medications. With digital healthcare technologies I have experience with wearables and lab data, digital support services, RTLS and interoperability advances with HL7 FHIR.I also have worked on non-healthcare pricing projects in areas such as museums/the experience economy, growing media, finance and ecommerce.

Montreal, Canada Area

Haddock Research is a pricing consulting firm helping organizations manage the green and digital transformations of the 2020s and beyond.

London, United Kingdom

Started as Managing Director and part-owner of Brand Health International (BHI) in early 2005. We created the company to conduct online surveys amongst doctors, patients and other healthcare groups in a brand-sensitive way. Later in 2005 we sold the company to Huntsworth Health, a publicly-quoted healthcare communications company, and BHI incorporated two other research agencies. Co-presented a 2007 BHBIA paper with Tom Hargroves of Novartis which discussed a novel quantitative method to measure doctor’s emotional connection to ARB brands.

London, United Kingdom

Proposed that the company's reputation for online physician research be leveraged by setting-up a new business unit, providing online physician fieldwork exclusively to pharmaceutical market research agencies. It became the leading global fieldwork agency for the pharmaceutical sector.• Developed proposition, name and target client profile • Led marketing and sales efforts & built client-servicing team• Developed pricing approach to create durable advantage over competitors and achieve international consistency• Introduced ‘Network Membership’ for key agency clients, which included central-London seminars• Secured NOP Research as the lead client• Awarded PSL’s ‘Achiever’s Club’ trophy for 2004

Arundel, West Sussex, Uk

Introduced online physician research to European pharmaceutical companies, helping to establish the company as the leading, and highest-regarded, agency provider of online physician surveys. • Provided numerous pharmaceutical conference/training presentations, at EphMRA and PBIRG, about online research• Won the prestigious annual EphMRA Foundation award in 2001, for study on ‘Validation of the Internet as a Research Tool’. • Sold i.MD2000 in Europe; a comprehensive, syndicated, international study about PCPs use of the internet; and a valuable resource for training/sales presentations• Conducted online studies for most major European pharmaceutical companies. Positioned our business on quick-turnaround online research projects, often used for testing of branding, advertising and communications materials

London, United Kingdom

Started the company's International Medical Omnibus in 1992; became Director of Ad Hoc Research for European-based clients in 1997. Isis Research was sold to Synovate in 2004.• Created viable omnibus service; including a number of spin-off syndicated surveys and an international monitor of PCPs’ usage of the Internet from 1996• Developed ad hoc clients including Janssen-Cilag, Organon, Novartis, Roche, Schering and Yamanouchi

Egham, Uk

Conducted small-sample product evaluations for the Johnsons Wax air freshener and personal care product ranges.

Heathrow, Uk

Conducted mainly in-house research on a wide range of commercial issues - such as the branding of the economy services, the comfort of the seats and segmentation of customer types.

London, United Kingdom

Started as a Research Executive as part of their 1985 graduate intake. Worked on a range of commercial and social research projects, such as on heart disease and HIV public awareness campaigns. From late 1987, had day-to-day responsibility for the development and marketing of the first PC analysis software for the TGI syndicated service used by advertising agencies and media owners.

Sudan

11/1984 - 5/1985 Sudan Khartoum Co-author of project sponsored by University of St. Andrews and University of Khartoum: "Hesselden, Fiona; Winters, Peter: The Geography of East-Central Sudan: A Case Study Concerned with the Environmental Crisis of a Semi-arid Area. 1985". See Reference 14 - http://link.springer.com/article/10.1007%2FBF00189079 Whilst in Sudan, took a 2-month job teaching English and "Cultural Orientation" to Eritrean refugees en route to the US on behalf of the International Catholic Migration Commission.

After University, spent a year in France. Principle employment was as an English teacher working for Berlitz, but also took part-time employment working for a travel company, Vacances en Campagne.

Bsc, Geography, 2.1

Activities and Societies: President of Geography Society

Education record