Peter Zeman Email & Phone Number

Bratislava, Slovakia

• I help businesses ignite their digital presence and drive growth through data-driven strategies and customer-centric solutions.
• Product-Market Fit Strategy: Consult with clients to understand their unique business goals, developing go-to-market strategies, product positioning, and targeted messaging to accelerate adoption and optimize for growth.
• Data-Driven Marketing: Analyze client data and market trends to inform strategic recommendations, conducting experiments to optimize campaigns across paid search, social, and display channels.
• Customer Lifecycle Focus: Develop and implement content marketing and engagement strategies to nurture leads, drive conversions, and foster customer relationships throughout the lifecycle.My client portfolio consists.

Bratislava, Slovakia

• The role combines key aspects of marketing, product development, and sales, with a primary objective of driving business growth. This unique blend allows me to leverage insights from each domain effectively, identify.
• Craft messaging and positioning strategies tailored to specific customer segments: I defined a portfolio of business solutions and crafted messaging to communicate the value proposition to different buying personas
• Develop sales enablement materials for key products, including product demos, sales sheets & presentations, and website content
• Collaborate with cross-functional teams such as developers, sales, operations team, and external partners to ensure the best possible end-to-end user experiencePre-sales consultancy:
• Analyze customer needs and requirements to draft tailored solutions and deliver technical presentations
• Provide technical guidance and support to sales teams and potential customers

Bratislava, Slovakia

• Responsible for driving online business growth via digital advertising channels
• Develop digital advertising strategies with a focus on fulfilling various business goals in B2C/B2B segments - driving sales, lead generation and brand awareness growth
• Transform business objectives into digital advertising strategies and deploy them across ESET's global distribution network
• Deliver online business insights and identify new opportunities for growth within the online advertising space
• Define frameworks, best practises and quality standards for digital advertising
• Lead a team of Online Advertising Specialists managing digital campaigns in EMEA & APAC regions

Bratislava, Slovakia

• Led a team of Online Advertising Specialists managing campaigns in EMEA & APAC regions
• Responsible for driving qualified traffic to fulfill various online business objectives (e.g. online sales, trial downloads, lead generation, brand awareness), across different segments (B2C/B2B) and different online.
• Online advertising budget/KPI planning & forecasting

Bratislava, Slovakia

• Managed online advertising campaigns towards various business goals (revenue, trial downloads, leads) on selected markets across EMEA & APAC regions - budget and KPI planning, campaign setup, campaign management and.
• Utilized various online advertising platforms - Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Advertising (Bing), Google Display & Video 360, Google Search Ads 360, Google Campaign Manager, Taboola, Outbrain

Dublin, Ireland

• Sales & Customer support (Czech and Slovak market)
• design and sales of online advertising solutions for SMBs
• technical support and dedicated support of the local sales team in SlovakiaCustomer education
• launched a pilot webinar project for CZ&SK markets - organised, prepared and delivered live webinarsOther
• mentoring and training of new team members

Dublin, Ireland

• Customer support & Campaigns optimization (Czech and Slovak market)
• AdWords consultancy and troubleshooting
• optimization of AdWords campaigns (Search, Display, YouTube, Mobile, Social)
• dedicated support and trainings for AdWords Premier SMB Partners (Ataxo, Centrum.cz)Marketing
• responsible for a kick off of recently soft launched program for SMB agencies (Google Engage) - acquiring new agencies and establishing relationships with TOP partners in Slovakia
• responsible for Slovak co-marketing partners (promo coupons distributors) - closing deals and preparing campaigns in cooperation with the partners

Bratislava, Slovakia

• sales representative and internet marketing consultant
• specialised in website conversion optimisation

Bratislava, Slovakia

• designed, planned and executed a guerilla marketing campaign to support a new product (www.nikamsaneser.sk)
• designed a functionality and structure of new company’s e-shop website (www.exprestlac.sk)

Bratislava, Slovakia

• worked as a business consultant for small start-ups (process analysis, business strategy development, marketing strategy design)
• responsible for several internal projects that focused on marketing (hiring campaign, website, internal seminars)
• participated in managing the organization (new strategy definition, fundraising)
• actively participated in hiring process of new members

Bratislava, Slovakia

• participated in organizing a major faculty social event for approximately 1200 visitors
• in 2007 led the whole organizational team
• responsible for finances and fundraising
• involved in promotion of the event
• mentored new team members
• organized team building activities for students of the Faculty of Management

Bratislava, Slovakia

• made an analysis of internal and external environment of the bank which led to a SWOT analysis - the analysis was supposed to be used as one of the documents in formulating the new strategy of the bank
• gained experience in marketing planning and product marketing management

Bratislava, Slovakia

• maintaining corporate Intranet and Internet web pages

Master'S Degree, Marketing/Marketing Management, General

Activities and Societies: Beania team, Bratislava Case Challenge 2008, Global Management Challenge, Danone Trust• Major in marketing •.

Tourism And Marketing

• Erasmus exchange program • focus on tourism and marketing

Bachelor'S Degree, Business Administration And Management, General

• business administration and management, marketing management, project management, financial management, organizational management, human.