I help businesses ignite their digital presence and drive growth through data-driven strategies and customer-centric solutions.• Product-Market Fit Strategy: Consult with clients to understand their unique business goals, developing go-to-market strategies, product positioning, and targeted messaging to accelerate adoption and optimize for growth.• Data-Driven Marketing: Analyze client data and market trends to inform strategic recommendations, conducting experiments to optimize campaigns across paid search, social, and display channels.• Customer Lifecycle Focus: Develop and implement content marketing and engagement strategies to nurture leads, drive conversions, and foster customer relationships throughout the lifecycle.My client portfolio consists of multiple e-commerce companies, a B2B SaaS startup, and an insurance broker company.

The role combines key aspects of marketing, product development, and sales, with a primary objective of driving business growth. This unique blend allows me to leverage insights from each domain effectively, identify opportunities, develop innovative solutions, and maximize overall business value.Product Marketing• Craft messaging and positioning strategies tailored to specific customer segments: I defined a portfolio of business solutions and crafted messaging to communicate the value proposition to different buying personas• Develop sales enablement materials for key products, including product demos, sales sheets & presentations, and website content• Collaborate with cross-functional teams such as developers, sales, operations team, and external partners to ensure the best possible end-to-end user experiencePre-sales consultancy:• Analyze customer needs and requirements to draft tailored solutions and deliver technical presentations• Provide technical guidance and support to sales teams and potential customers• Develop and deliver proposals like RFI or RFP responses• Manage customer relationships and act as a technical liaison between the customer and the company• Participate and contribute to the pre-sales processes at major banks, insurance, and telco companiesProduct management:• Develop and manage product vision, strategy, and roadmaps based on market trends and customer needs• Responsible for development of the conversation module of the company's proprietary customer communication management (CCM) platform: I designed and oversaw the development of a new enterprise-grade conversation management editor for crafting chatbot and voicebot experiencesMarketing communication:• Increase brand visibility and generate leads by leveraging social media, website, and presence at conferencesConversation design:• Create engaging conversational experiences and design scripts for chatbots and voice assistants automating customer service processes

• Responsible for driving online business growth via digital advertising channels• Develop digital advertising strategies with a focus on fulfilling various business goals in B2C/B2B segments - driving sales, lead generation and brand awareness growth• Transform business objectives into digital advertising strategies and deploy them across ESET's global distribution network• Deliver online business insights and identify new opportunities for growth within the online advertising space• Define frameworks, best practises and quality standards for digital advertising• Lead a team of Online Advertising Specialists managing digital campaigns in EMEA & APAC regions• Provide expert digital advertising consultancy, negotiate and manage expectations of stakeholders (management, internal teams and local offices)• Build and mantain active relationships with internal teams, vendors and local offices

• Led a team of Online Advertising Specialists managing campaigns in EMEA & APAC regions• Responsible for driving qualified traffic to fulfill various online business objectives (e.g. online sales, trial downloads, lead generation, brand awareness), across different segments (B2C/B2B) and different online advertising channels (PPC, social media, programmatic and native advertising platforms)• Online advertising budget/KPI planning & forecasting

• Managed online advertising campaigns towards various business goals (revenue, trial downloads, leads) on selected markets across EMEA & APAC regions - budget and KPI planning, campaign setup, campaign management and optimization, reporting & evaluation, performing actionable data analyses and driving campaign insights• Utilized various online advertising platforms - Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Advertising (Bing), Google Display & Video 360, Google Search Ads 360, Google Campaign Manager, Taboola, Outbrain

Sales & Customer support (Czech and Slovak market)• design and sales of online advertising solutions for SMBs• technical support and dedicated support of the local sales team in SlovakiaCustomer education• launched a pilot webinar project for CZ&SK markets - organised, prepared and delivered live webinarsOther• mentoring and training of new team members

Customer support & Campaigns optimization (Czech and Slovak market)• AdWords consultancy and troubleshooting• optimization of AdWords campaigns (Search, Display, YouTube, Mobile, Social)• dedicated support and trainings for AdWords Premier SMB Partners (Ataxo, Centrum.cz)Marketing• responsible for a kick off of recently soft launched program for SMB agencies (Google Engage) - acquiring new agencies and establishing relationships with TOP partners in Slovakia• responsible for Slovak co-marketing partners (promo coupons distributors) - closing deals and preparing campaigns in cooperation with the partners• Case Studies - initiated and did 3 first SMB Case Studies ever for Czech/Slovak marketCustomer education• localisation of a new education platform (Learn with Google) into 22 new languages - coordinated a team of 20-30 people across EMEA, LATAM and JAPAC regions• responsible for Czech/Slovak education platform (AdWords Online Classroom) - launching new webinars, promotion• responsible for Slovak Inside AdWords blog (adwords-sk.blogspot.com) - writing and posting new blogposts, promotionOther• billing specialist for Czech Republic, Slovakia and Hungary

• sales representative and internet marketing consultant• specialised in website conversion optimisation

• designed, planned and executed a guerilla marketing campaign to support a new product (www.nikamsaneser.sk)• designed a functionality and structure of new company’s e-shop website (www.exprestlac.sk)

• worked as a business consultant for small start-ups (process analysis, business strategy development, marketing strategy design)• responsible for several internal projects that focused on marketing (hiring campaign, website, internal seminars)• participated in managing the organization (new strategy definition, fundraising)• actively participated in hiring process of new members

• participated in organizing a major faculty social event for approximately 1200 visitors• in 2007 led the whole organizational team• responsible for finances and fundraising• involved in promotion of the event• mentored new team members• organized team building activities for students of the Faculty of Management

• made an analysis of internal and external environment of the bank which led to a SWOT analysis - the analysis was supposed to be used as one of the documents in formulating the new strategy of the bank• gained experience in marketing planning and product marketing management

• maintaining corporate Intranet and Internet web pages