Petra Wald Email & Phone Number

Malmö, Sverige

Malmö

Working in a high pace in a multicultural company, always placing the customer at heart, in everything I do. Ensuring that all benefits that Perstorp Group can support customers with are clearly displayed through all external and internal material.

Malmo, Sweden

Responsible for the creative process, design guidance and communication of external marketing in all channels with a customer centric focus for the North West European markets.Design and create a clear message where customer benefits comes first. For new offers and products, drive market communication within the cluster to the next level. Close cooperation with product developers and innovators.- Photoshop creation- Customer centric benefits analysis- Copywriting - InDesign work with external marketing material- Close cooperation with selected agencies- Creation of customer testimonials using video and text/images- Development of trade fair booth concepts including key messages- Creating Value propositions together with offer designers and deployers- Creation of digital material such as banners, e-newsletter, webpages etc- SEO and SEM planningAnd this is only the beginning... Only the imagination sets the boundaries. The most important thing is to create a full offer package with the customer at heart.

The Nordics

Internal/external communication and marketing- Daily management of team consisting of 3 Communication Officers(internal/external) in the Nordics- Salary and performance reviews- Follow up and team priorities- Part of Crisis Communications Team- Marketing and Communication Strategy- Brand strategy/awareness- Market Intelligence- Marketing plans- Marketing budgets- Digital Marketing- Advertising omni channel- PR - Development of marketing- and sales tools- Trade shows and conferences- Content strategy for 4 nordic websites, ALbee webshop and Customer portal- Optimize online presence through SEO/SEM- Social media management - Drive development of internal processes- Hands on design work (Adobe CC, Photoshop, InDesign, Illustrator)- Support global organisation with digital strategies as well as marketing material - Hands on filming, editing and photography

Malmö Sweden

- Brand management - Strategic planning for future digital channels - Manage social media- Prepare Communication plans for omni channel material- Strategic Content marketing and preparation- UX design in Adobe CC, InDesign, Photoshop, illustrator etc- Online/offline Campaigns- Optimize the online presence through SEO and SEM- Develop platform and drive traffic to online web shop- Drive and develop the customer loyalty programme- Crisis communication - Fairs and event managementWhen working within communication one must be flexible and fast moving. In my daily work I'm a part of large projects to deliver customer experinece in online tools, developing platforms for future online efforts. I also work with content marketing and preparation of material.I'm used to work together with agencies and knows that a good brief is the best solid ground to start of from.

Hörby

- Plan and execute marketing communication.- Brand management & strategy- Develop long term brand strategy, develop new sub-brands- Hands-on design & layout, Photoshop, InDesign and Illustrator- Social media planning- Digital content and apps- Project management - Coaching- Prepare and execute filmings, photos and ads DetailsIn my daily work I plan and execute the company marketing communication within one of the business areas, internal and external. As a brand strategy owner I work on a strategic level managing the brand and build new brands within the company. I also prepare marketing material in a more hands on way, creating the printed and/or digital material in different program's mainly using the adobe cs suite. Helping our subsidiaries all over the world with branding and marketing material is a major part of my work. Thanks to this I'm well fit to handle different marketing needs from different parts of the world. Being responsible for the brand also gives me the opportunity to develop new strategies and build the brand to make it stronger and more recognisable.

Tetra Pak Technical Service Ab - Lund

As a project leader and communicator within Tetra Pak Technical Service, marketing and communication it is in my scope to launch and communicate new products to market, internally and externally, also building awareness of our newly launched service brand.Within the team M&PM there are Product Managers (PM) who is responsible for developing new and existing products. Once that is done I plan and execute the launch activities together with PM’s. In my role I plan the activities and make sure that they are carried out as planned. Also I help advising in what we launch and how it should be carried out. Every product has different needs.In the role I also design folders for print, material for web etc and other material needed in order to communicate our products. I’m working mainly in CS 5 Adobe creative suite. I also work with product pages in Sharepoint 2010 as it is a valuable tool in our internal communication.I keep in touch with agencies when we use them and it comes naturally to me as it has always been a big part of my day to day business. I participate in communication forums to ensure that we are always in the loop doing the correct activities in the right time with the most efficient tools.I also handle events within communication such as internal and external exhibits. Just recently I finalized a really big communications event being the co-ordinator and driver of one specific part (Performance lab) of the entire Tetra Pak booth (4900 m2 in total) at Anuga FoodTec 2012.

Tetra Pak External E-Communications are responsible for www.tetrapak.com and the 50 local markets sites. We plan and execute trainings and roll-outs of new market companies on the global platform. We also make sure to develop the existing tool (SharePoint 2007) for managing the web, both globally and locally.External E-Communications also prepare and together with selected suppliers develop other online material such as product campaigns, micro sites and applications.We also make sure to keep the brand guideline consistent in all material that is published externally in all online channels. Our goal is to raise brand awareness and make sure that Tetra Pak is present on the web. In my role as an Online Project Manager my involvement is in all of the above. My work is much about planning and driving the creative and technical parts of the projects. I set the projects up from start, defining and planning as well as selection of suppliers. I manage the project from start to finish making sure that time plan and budget is set and held. I support the local market sites when they are having problems updating their sites using the tool, SharePoint 2007. Together with our advisor team I plan the training sessions and also train our new market sites administrators in the tool (SharePoint 2007) making sure that they get all the necessary knowledge for updating their local market sites.I work close to Product communicators/owners when creating campaigns, microsites or tools for online usage. I take part in the creative process as well in the technical parts. Most often in my role as Online Project Manager, I’m the main interface towards our suppliers and our internal stakeholders when driving the projects.

Malmö, Sverige

Team lead of Graphical StudioProject ManagementProject managementCustomer interface / Customer relationsQuality assuranceInteraction design Design (minor)

Graphics Studio consists of interaction designers, graphical designers, web designers and illustrators working with creative material. As Project Manager I handle all timings, resources, quotations and pitch material. Making sure that time plan is held, budget is kept, target groups are met and development of new deliverables to ensure that we always stay on top delivering great UX. The Project Manager is also responsible for the material being good enough and to ensure good quality in all deliveries.As a Project Manager I am a big part of the creative working process and contribute in many ways to create new and interesting material.Customer relationship is also very important and the Project Manager is responsible for customer satisfaction in all projects. I also work with sales since many customers comes to me directly as I am their main interface.

Co-ordinate materials for launch and public announcement. Be a part of the development of the communication message, promotion videos, pictures in use, sell-in presentations etc for all High End SonyEricsson phones. Gather information from ReadyToLaunch project and other interfaces. Make sure that time plan is kept and deliverables are done according to guidelines. Make sure that budget is held. Working with external agencies is a major part. Working and leading project in China and Japan, managing multi cultural project teams. Examples of deliverables are: box artworks, packaging solutions, sell-in presentations, Value Proposition briefs, product photos, flash presentations, promotion videos, in phone videos, product leaflets to market etc. We also make sure that the communication to consumers is well thought through and that it is directed to the correct target users. Work as main interface between projects and make sure that everything is clear and on target.

Leader And Management Training

Management training, Gear up 1 & 2 - 6 days (DDI world) - Coaching - Active management - Leading people in teams - Trust and skills

Education record

Education record

Crisis communication training (Seccredo) - Crisis communication overall - Crisis communication media training - Practical crisis.