Petra Brock Email & Phone Number

Analytically-driven quantitative and qualitative market research professional with an M.S. in Applied Psychology and 15+ years of experience helping organizations make better business decisions by providing solid data. Detail-oriented project management capabilities with rigorous data analysis skills including an encyclopedic knowledge of SPSS. Core Professional Qualifications: 🅐 Market research project management including proposal generation ⦿ study design ⦿ research tool construction (surveys, discussion guides, in-depth interview guides, screeners) ⦿ project implementation and oversight (in-house interviewers, external vendors) ⦿ data collection ⦿ data coding ⦿ data analysis & interpretation ⦿ report generation (top-line summaries, in-depth written reports, PowerPoint presentations) ⦿ presentation of findings to key stakeholders (board members, C-suite executives, clients, county committees and partnerships, marketing/advertising professionals)🅑 Broad range of market research skills including A/B testing ⦿ benchmarking ⦿ brand research ⦿ campaign effectiveness ⦿ concept testing ⦿ consumer insights ⦿ customer satisfaction and loyalty ⦿ market segmentation ⦿ performance measurement ⦿ pre/post testing ⦿ product development ⦿ segmentation ⦿ usability testing ⦿ user experience (UX) ⦿ voice of the consumer🅒 Proficiency in a variety of statistical analysis techniques including bivariate correlations ⦿ crosstabulations ⦿ descriptive analysis ⦿ hypothesis testing ⦿ regression analysis ⦿ significance testing (ANOVA, MANOVA, t-tests)🅓 Experience across industries including advertising ⦿ banking/financial ⦿ education ⦿ entertainment ⦿ food & beverage ⦿ healthcare ⦿ insurance ⦿ media ⦿ government services ⦿ public policy ⦿ retail ⦿ technology ⦿ telecommunication ⦿ transportation ⦿ travel & leisure🅔 Broad technical computer skills including IBM SPSS statistics ⦿ Microsoft Office (Word, Excel, PowerPoint) ⦿ NOVA’s QDS Questionnaire Development System ⦿ PercepTrac ⦿ Power BI ⦿ Provide Enterprise ⦿ SurveyMonkey ⦿ SQL ⦿ ATLIS.ti

Listed skills include Quantitative Research, Questionnaire Design, Research, Advertising Research, and 17 others.