Built content calendar and social strategies across all platforms to increase following by 68k on Instagram and 25k on Tik Tok.Successfully secured 4 cross-collaborations and partnerships, resulting in annual revenue growth and new customer acquisition.Led all social, product design and influencer teams to execute campaigns and maintain brand cohesiveness across launches Managed 12 new launches in 2022 and created branding style guides, mood boards, copy and product timelines for internal teams. Introduced new product category and conducted market research, surveys, and focus groups Created brand decks and retail catalogues and secured placement in major retailers including Barnes & Noble, Urban Outfitters & Paper Source

Collaborated with a plastic surgeon to successfully launch an e-commerce line of post-care products.Led all marketing campaigns and launched cohesive content across all channels including MailChimp, Facebook Ads and Shopify.Introduced influencer marketing plan to improve brand credibility and increase revenue from $0 to $10k a monthManaged all social media platforms for BGMG Cosmetics/ BGMG ShopGenerated biweekly Google Analytics and social metrics

• Assisted Account Executives with specific client accounts • Wrote pitch letters, blurbs and press kits to send out to press on behalf of clients• Organized clients electronic press kits and tracked client coverage daily

• Managed social media platforms for the Hollywood Music and Media Awards and increased followers by 45%• Created social media calendar and content for all social media platforms of HMMA• Partnered with Working Wardrobes to raise awareness for their clothing drive• Worked the red carpet for the HMMA’s and managed social media for event

-Community outreach and involvement-Honors student

• Managed social media accounts to reach specific audience and improve brand awareness • Increased social media following by over one hundred people• Developed content to represent the overall brand image• Blogged and wrote product descriptions for company website

• Produced news releases for press about special events• Pitched ideas to public relations specialists for up and coming events• Learned the importance of press kits and marketing through social media• Increased attendance of annual event through strategic outreach and marketing