Petra Pocanic Email & Phone Number

Zagreb, Croatia

Poreč, Istria, Croatia

• Ideating, managing and executing sustainability projects and initiatives;• Contributing to the development and implementation of the Valamar first sustainability strategy;• Lead the development of the Valamar Sustainable Seafood Strategy in collaboration with WWF Adria (started during my stay at VR and finished as external consultant);• Coordinating cross-functional teams and external consultants to drive the successful execution of sustainability initiatives and projects;• Stakeholder engagement;• Developing policies aligned with ESG;• Creating content for annual sustainability reporting and Valamar communication channels;• Designing training for employees;• Fostering a sustainability culture at the organization, encouraging innovative practices and engagement;• And my favourite: Disrupting the status quo.

Remote

Blue Future Communication & Distribution lead for Croatia. Blue Future is a collective documentary showing the story of three young individuals from Croatia, Tunisia, and Italy who have found ways to use their passion, education, and skills to develop a more sustainable approach in three key sectors of our economy: fisheries, tourism, and energy. The project was led by WWF Mediterranean Marine Initiative. Short time, big wins: press releases reach +430,000 (unpaid placement), 1000 students watching in 25 educational institutions (schools and universities), 500 tourism sector professionals watching, broadcasting agreement with national TV.

Global

Innovation Catalyst within the "A-Team for Innovation", a group of 30 highly motivated individuals from across the WWF network who believe innovation is vital for WWF to achieve its conservation goals. Each committing part of their time to cultivate the innovation culture of WWF globally, regionally, and locally.TASKS: spreading innovation in the WWF global network focusing on new ways of thinking&working together; designing and facilitating Design Thinking and MURAL training for WWF Staff globally; participating in the organization of online global conservation hackathons; creating content for the internal Design Thinking website and boosting communication in the WWF global network.

Zagreb, Croatia

Leading and supervising the Fish Forward project in Croatia and Slovenia - sustainable seafood project involving 17 countries and dealing with complex environmental and social issues in the seafood sector. WWF and the Environmental Justice Foundation teamed up with partners in Europe and the developing world to drive the European market and global fisheries in a more sustainable direction. Targeting consumers, authorities, corporates, and producers in developing countries.

Zagreb, Croatia

Developing and delivering effective communications & innovative storytelling with major outreach for ocean/marine conservation projects in Croatia and Slovenia (Fish Forward, Transforming Small Scale Fisheries in the Mediterranean, Blue Bussiness Incubator). Contributing to and supporting the No Plastic in Nature global campaign and Earth Hour. Collaborating with WWF communications staff on joint visibility initiatives, and crisis communication. Networking and collaborating with relevant media, creative and media agencies.

Coaching and tutoring for positive environmental and social impact. Taking part in designing and organizing online & offline hackathons and ideation challenges; Providing support and guidance to teams into ideating and developing project ideas on topics such as social innovation, plastic pollution, climate action, ocean conservation, city making. Providing support and guidance to teams into developing their communications and community engagement strategies.WWF GLOBAL INTERNAL HACKATHON (2021)Run by WWF Global A-Team for InnovationTopic: Various nature conservation topicsVERSUS VIRUS 48HRS HACKATHON (2020, APR) Run by Impact HUB ZagrebTopic: Covid-19 crisis and resilience building in the post-pandemicEUROPEAN SOCIAL INNOVATION COMPETITION (2019, JUN - AUG)Run by European Commission across all EU Member States and Horizon 2020 Associated Countries Topic: Challenging Plastic WasteGLOBAL CHILDREN'S DESIGNATHON (2019, NOV) Run by Designathon WorksTopic: Food Systems and Climate ChangeCLIMATE - KIC CLIMATHON (2018, OCT)Topic: Waste managementADRIATIC PLASTIC CHALLENGE (2017, JUN)Run by Terra HUB Croatia and NGO Zona with the support of Volvo Cars AdriaTopic: Solving the plastic pollution challenge in the Adriatic SeaHOSTING SOCIAL INNOVATION E-COURSE (2017, APR - JUN) Run by Plenum (AT) • Visionautik Akademie (AT) • Art Monastery (I) • Sendzimir Foundation (PL)Topic: Tools and Methods for Hosting Social InnovationMIT CLIMATE CO-LAB CATALYST (2016, APR - SEP)Run by MIT Massachusetts Institute of TechnologyTopic: Adaptation & Shifting Behavior for a Changing ClimateIN-VISIBLE ISTRIA (2015, MAR – MAY)Run by NGO Zona and NGO MetamedijTopic: Urban Mobile Storytelling

Porec, Croatia

Leading and supervising projects from ideation to execution, managing communications, building partnerships with different stakeholders and fundraising.Zona is a small NGO based in Croatia, dealing with social and environmental issues and designing awareness-raising projects by bringing together art, culture, and science. Zona engages with local communities, artists, scientists, educational institutions, youth, authorities, and businesses. Areas of interest: ocean conservation, social innovation, city-making, community engagement, tools & methods for creativity and innovation. Few projects:• aMORE festival moru (festival for the sea) - brining together art and science for ocean conservation and reconnecting communities with the sea• Pula EKO LAB - developing green skills for the future through environmental protection & innovation for three high schools in Pula• Poreč Living Streets - climate action and city making• Ciklo Zona - promoting sustainable mobility and cycling culture• Open Streets - opening streets to community action

Providing support and guidance to the semi-finalists of the EU Social Innovation Competition while working on their Development Plan. The European Social Innovation Competition is a challenge prize run by the European Commission across all EU Member States and Horizon 2020 Associated Countries. Each year the Competition is based around a different issue facing Europe. In 2019, the theme was: Challenging Plastic Waste

Designing communication and experiences with positive social and cultural impact. Projects covered graphic design, web design, intearactive exhibition design, brand design, event ideation and management, project management, cultural and film production, photography, animation & video editing. In parallel, I activelly engaged in mostly volountary or unpaid sustainability projects when sustainability was not mainstream. Clients: arts & culture organizations, museums, film production companies, human rights & environmental NGOs, sports organizations, tourism companies, SMEs, regional development agencies, local and regional governments.

Providing support and guidance to course participants about different tools and methods for social innovation and facilitating webinars with social innovators.Hosting Social Innovation was a free online course about social innovation and tools & methods to support innovation processes. It was open to visionaries, facilitators of change, sustainability professionals, social entrepreneurs, trainers, teachers. Participants came from diverse sectors: business, social enterprises, NGOs, academia, and other institutions. It was organized by an alliance of four organizations: plenum gmbh (Austria), Akademie für Visionautik (Germany), Sendzimir Foundation (Poland) Art Monastery (USA - Italy)

Cataylist for 'Adaptation & Shifting Behavior for a Changing Climate' project proposals. Climate CoLab Catalysts are knowledgeable professionals who have committed to providing feedback to proposals submitted in CoLab contests. They have applied to and been selected by the Climate CoLab as members with expertise and qualifications that would be valuable contributions to proposal authors.The goal of the Climate CoLab was to harness the collective intelligence of thousands of people from all around the world to address global climate change. The Massachusetts Institute of Technology (MIT) Center for Collective Intelligence has developed this crowdsourcing platform where people work with experts and each other to create, analyze, and select detailed proposals for what to do about climate change.

Poreč, Croatia

Responsible for arts-related projects and programs for various audiences. Handling all aspects of production and promotion of art events or programs - including exhibitions, festivals, lectures, workshops and art residencies. Designing and issuing related communications. Networking and partnerships with different stakeholders (from artists to local and regional governments, businesses and local communities).The Open Public University of Poreč is a public institution in culture, founded in 1960. The institution offers cultural and educational activities and programs and as such is of crucial importance in the cultural life of the city of Poreč and the local community.

Milano, Italy

Interaction and animation design for the permanent Colombo-Colon exhibition at State Archive of Genoa. Video editing and interactive communication for the permanent TORINO 1938 | 1948 exhibition at Museo Diffuso, Torino. Photography for interactive video installation for shadows and movement, created for the exhibition La città su misura, Mini Design Award 2006. N!03 is an award-winning multimedia design studio creating interactive narrative environments for exhibitions and museums, theatre, and opera. After a long practice, the studio reformed into www.neo.mi.it

Ma, European Urban Cultures

A full-time postgraduate degree jointly developed by four universities. After a residency period in each of the four universities.

Master'S Degree, European Urban Cultures

Master'S Degree, European Urban Cultures

Master'S Degree, European Urban Cultures

Ma, Communication Design

Erasmus, Communication Design

Ba, Industrial Design