Vice President Of Strategic Partnerships
Current
Sep 2024 - Present
AeroLeads people directory · profile
Peter Cross Email & Phone Number
Vice President of Strategic Partnerships at Broad Street Licensing Group - Food & Beverage Brand Licensing Agency
at
Broad Street Licensing Group
1 work email found
@bslg.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President of Strategic Partnerships at Broad Street Licensing Group - Food & Beverage Brand Licensing Agency
Location
New York, United States
Company size
Who is Peter Cross? Overview
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Quick answer
Peter Cross is listed as Vice President of Strategic Partnerships at Broad Street Licensing Group - Food & Beverage Brand Licensing Agency at Broad Street Licensing Group, a with 3 employees, based in New York, United States. AeroLeads shows a work email signal at bslg.com and a matched LinkedIn profile for Peter Cross.
Peter Cross previously worked as Vice President of Strategic Partnerships at Broad Street Licensing Group and Account Director at Broad Street Licensing Group - Brand Licensing Agency. Peter Cross holds Bachelor Of Arts (B.A.), Communications And Marketing from Suffolk University.
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{first}.{last}@bslg.com
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Profile bio
About Peter Cross
Experienced Brand Licensing professional with a demonstrated history of working with top tier brands, manufacturers, and retailers. Specializing in Food & Beverage/Restaurant Brand Licensing, General Brand Licensing, Manufacturer Representation, Licensing Consulting, Sales, Marketing, and Leadership.
Listed skills include Brand Licensing, Licensing, Client Relations, Client Services, and 14 others.
Current workplace
Peter Cross's current company
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Broad Street Licensing Group
8 roles
Peter Cross work experience
A career timeline built from the work history available for this profile.
Account Director
Apr 2018 - Sep 2024
Brand Manager
- Negotiate deals for products in food and beverage licensing categories including the coffee, frozen entrees, snacks and ready-to-eat categories;- Spearheaded brand acquisition side of our agency’s business, acquiring a total of 18 new properties for clients SeaPak, BIC USA and Partner Beverages that have generated $40mm in retail sales.- Manage day-to-day licensor-licensee operations, coordinating product lines, approvals, promotions and retail roll-outs.- Manage product approval process such as product, packaging, promotions, PR, and advertising;- Coordinate with licensees in the development of on-brand product and assist with all marketing elements;- Attend and coordinate preparation with clients for all industry trade shows;
May 2016 - Apr 2018
Account Executive
- Communicate with account and agency teams to proactively problem-solve, fulfill requests and provide information;- Participate in agency and account meetings to develop new marketing strategies;- Identify, cold call and follow up prospective leads, pitching account and agency services;- Maintain data bases tracking sales, timelines and outreach processes;- Analyze competitive and trend information;- Mentor junior staff in the development of sales, client management, licensee management, and analytical skills
Oct 2015 - May 2016
Account Coordinator
- Developed key deliverables including financial reports, program status reports, annual business reviews for BIC, Playboy, Guinness, and Steak n' Shake;- Researched multiple product categories, created prospecting status reports, maintained data bases for timelines, outreach, and follow-up processes;- Analyzed competitive and trend information;-Served as daily liaison between brand owners and licensees by resolving differences of opinions through arbitration, and facilitating licensees on financial reporting, customer service, product approvals, and all other program requirements
Oct 2014 - May 2016
Sep 2023 - Present
Intern
Aug 2013 - Oct 2013
Senior Marketing Intern
Jan 2013 - Aug 2013
1 education record
Peter Cross education
FAQ
Frequently asked questions about Peter Cross
Quick answers generated from the profile data available on this page.
What company does Peter Cross work for?
Peter Cross works for Broad Street Licensing Group.
What is Peter Cross's role at Broad Street Licensing Group?
Peter Cross is listed as Vice President of Strategic Partnerships at Broad Street Licensing Group - Food & Beverage Brand Licensing Agency at Broad Street Licensing Group.
What is Peter Cross's email address?
AeroLeads has found 1 work email signal at @bslg.com for Peter Cross at Broad Street Licensing Group.
Where is Peter Cross based?
Peter Cross is based in New York, United States while working with Broad Street Licensing Group.
What companies has Peter Cross worked for?
Peter Cross has worked for Broad Street Licensing Group, Broad Street Licensing Group - Brand Licensing Agency, Factor Entertainment, Peppercomm Communications, and The Castle Group.
Who are Peter Cross's colleagues at Broad Street Licensing Group?
Peter Cross's colleagues at Broad Street Licensing Group include Carole Francesca and Bill Cross.
How can I contact Peter Cross?
You can use AeroLeads to view verified contact signals for Peter Cross at Broad Street Licensing Group, including work email, phone, and LinkedIn data when available.
What schools did Peter Cross attend?
Peter Cross holds Bachelor Of Arts (B.A.), Communications And Marketing from Suffolk University.
What skills is Peter Cross known for?
Peter Cross is listed with skills including Brand Licensing, Licensing, Client Relations, Client Services, Brand Strategy, Research, Sales Presentations, and Marketing.
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