Digital Experience Specialist
Developement, managing and optimizing website's content to enhance user engagement and experience.My work included creating impactful product pages, campaign pages, informational pages for main web www.o2.sk and standalone campaign websites such as datujzodpovedne.o2.sk, dobredata.o2.sk, budlaska.o2.sk or innovative platforms like odporuc.o2.sk or nevolajtemi.sk. I employed a range of tools for user experience testing and behavioral analysis, including Crazyegg, Bloomreach (Exponea), UX Tweak or Google Analytics. My approach is hands-on and collaborative, working closely with product owners and teams to align digital content with broader business goals, making the digital journey straightforward and effective for our customers.