Peyton Rice Email & Phone Number

Louisiana, Texas, Mississippi, Tennessee, Alabama

• Strategic Development: Contributes and supports leadership team with the development of a marketing strategy consistent with the organization's overall mission, vision, and objectives. Creates and ensures alignment on key brand foundational tools, including brand positioning, brand narrative and consumer segmentation. Develop a deep understanding of our consumer targets, their motivations and identify key messaging opportunities to reach them.• Brand Campaign Management: Drive thoughtful, well-articulated creative briefs that lead to best in class creative executions. Lead development of go to market strategy and execute marketing campaigns that span multiple channels, including broadcast, digital, social, and search that drive commercial results and drive target conversion. Maintains brand integrity and compliance across product lines, marketing materials and all internal and external communication mediums.• Brand Analytics: Leverage data science to formulate powerful insights that will inform and assist with brand positioning and marketing campaigns. Track and evaluate effectiveness of all elements of the marketing plan to improve ROI. Report on campaign performance and initiate timely recommendations for optimization.• Leadership and Collaboration: Work closely with cross functional marketing teams, product teams and sales on content and the go to market development of brand campaigns. Support the growth and continuous improvement of marketing team by leading foundational work, growth initiatives and individual development plans.

Southeast Louisiana

Managed HVAC/Electrical territory sales comprised of seven Coburn Supply branches with in Southeast Louisiana. Developed and implemented sales operations to achieve an over 330% increase in total sales within my assigned accounts over my current 5 year tenure. Developed and implemented strategic plans to expand market share for our represented equipment lines by increasing the number of purchasing contractor accounts and also expanding purchasing amounts from within our current accounts. All while maintaining and building lasting, loyal relationships between us and our customers. Accountable for: contract negotiations, sales quota goals, profit margin goals, profit dollar increases to meet expectations of regional management.

Hammond, La

As General Manager for Rainbow of Hammond Inc., I oversaw all day to day operations for two separate Rainbow Daiquiris locations. I also kept both locations up to standard with local, state, and federal regulations for the distribution and sale of alcohol. I also interviewed all new employees and conducted performance reviews to ensure smooth operation and employee efficiency. Skills Include: Inventory Control, Interviewing, Training, Upper Management/Owner Communication, Scheduling Workers to meet Business and Individual Needs, Budget Management, Customer Support, Machine Maintenance, and Special Event/Festival Coordination.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Activities and Societies: Kappa Alpha Order

Supply Chain Management & Technology Program

I completed the 2017 University of Innovative Distribution program and participated in an educational experience that has received great.